Ideally I would have liked the dot com domain name but have had to settled for one that will attract UK traffic rather than a global audience. I will move to do magic marketing which I am confident will get world wide spectators. To be honest I am not that fussed if I was unable to acquire the dot com or dot co dot uk for that matter as I just plan to use it as a landing page for my book which I plan to launch soon.
Anyone approaching me with the dot com or dot co dot uk can think again as I am not interested unless they give it to me for free. Its the person that develops a site first should have sole control over the domain name and all its extensions unless similar to trademark registration can register the same name and develop it under a different class.
I have most of my chapters already written out and I am not ashamed to say it I have disabilities and want to empower people that they too can achieve their goals no matter what they are going through or faced with.
I read an article yesterday on ‘Domain Name Wire’s Newsletter’ about dangerous domain names. I have written about illegal domains in the past and have in my terms and conditions I do not accept adult theme domain names or ones that can be exploited.
This should apply to all domain names that can be exploited and certain keyword domain names either being banned altogether or closely monitored.
I have had domains that could potentially be used for streaming websites, which I have been asked to sell, so I do a disclaimer in order to protect all parties just in case it falls into the wrong hands. Afterall you need to do due diligence on the buyer aswell as the seller as he/she could use the domain for illegal purposes and you need to protect yourself from litigation disputes further down the line.
I think domain names should be sold with website packages so thus filtering out people who have no clue about website design or seo (Which would eliminate all the crappy domains being registered and saving people money in the long run). Obviously this would be more costly than just buying a domain name and holding it hostage. The amount of domain names I see on a regular basis that I know for a fact will never sell is mind blowing. I always encourage my domainers to stick to one or two domain names that they can develop into SEO optimised websites. I also think by developing the domain and securing all TLD domain extentions you will also eliminate people who will offer you another extension in exchange for money. This also stops people cloning your website.
I did have a couple of domain names that I have since removed from my network of websites, blogs and social media pages www.coronavirus.uk www.worldwidevirus.com and www.revolver.company The reason for my decision is I do not want to promote controversial domain names. So although you may come across previous posts for these names I am no longer actively promoting them.
It’s a shame that there are unscrupulous people in this world wanting to spread hate and fake news and con people out of money. But the world is what it is and you always have to be one step ahead of the game.
So why are domain names valuable, well here are the reasons why:
If you want your brand to stand out you want it to be a memorable domain name. However if you choose an acronym that no one has heard or your brand you have to consider extensive marketing and adverising strategies for some one to memorise your brand name.
However you can opt for (EMD) ‘Exact Match Domain’ keyword words or phrases so that the person searching for your product or service will instantaneously find you in the search results.
The ultimate example of this is the hospitality industry. Hotels.com sold for $11 million in 2001. It doesn’t take memory training or a genius to remember that if you want to book a hotel online, simply type in hotels and hotels.com will be what pops up. Although it has now surpassed by bookings.com which also trademarked their entire domain name.
To own a (EDA) you not only secure global positioning you also generate traffic for the search terms in which you can save money on expensive PPC marketing such as Google ADs. As an example the top selling domain of all time, insurance.com is a hugely profitable niche, that has the potential to earn huge profits and is reflected in bid prices on Google Adwords for some of the products insurance.com offers. Life insurance for example, has a suggested bid of £27.82 for each click with monthly seraches of between 100K & 1Million.
Therefore if you are paying for paid advertisng or are not on the first few pages of any search engine Google being the first page as the predominent one you need to evaluate your brand or set up seo link wheels to generate traffic from a different direction.
Branding is fundamental part of you business. You need to be remembered easily. As an example I could easily have chosen to brand myself as ‘UKWD’ (UK Website Designers) or ‘UKDB’ (UK Domain Brokers) but that would have meant I would have had to work harder for people to recognise my brand and do extensive amrketing and advertising. The advertising costs would have been astronomical, so I opted for (EMD) Exact Match Searchable Domain Names that described my niche.
Brands Names are memorable words that are recognised globally. A brand name or trade name is the title of your business, service or product it often is a noun or accronym and applied by a manufacturer or organization to a particular product or service. While a brand name is sometimes simply the name of the founders of a company, such as Apple or Facebook it can also have long tail names such as Yellow Page or Johnson & Johnson for example. Brand names are cleverly thought-out marketing strategies geared towards establishing consumer awareness.
A domain name usually costs more if it is a one word domain name (noun) or a short two to three word domain name providing it is an exact match searchable keywords or phrase. Usually the one word nouns that describle the business cost the most amount of money. Length is closely linked to memorability so it makes sense that shorter domains are more valuable.
Search Engine Rankings
Choosing the right domain name for you business is also a crucial factor when it comes to SEO. The domain name alone can help with ranking to a certain degree but will not magically get you on the first page unless you do some hard work. What I mean by this is one needs to optimise the site/blog to it full potential by adding keyword enriched quality content, meta tags and backlinks. A keyword domain name will generate traffic only if you optimise it, hence a lot of companies use wordpress to regulary update content which Google Loves. If Google sees you are submitting quality content on a regular basis it will start ranking you.
Choosing the right country code domain extention for you location will help you generate targeted trafiic. You can set GEO Fencing within Google Webmasters Search Console but if you are located in the UK and only want UK traffic it is best to stay clear of domain extensions that are not in your location and stick with .co.uk.
However it is the dot com domain that has got me on the first page of Google and not the sub domain, which tells me that Google prefers dot coms over other domain extensions. My methology behind my thinking was to get my site ranked quickly and I did not mind traffic from the USA which is where the majority of it it comes from even though I have set my GEO location for the UK.
If you have a domain extension other than a dot com it may take you longer to get ranked. The quickest way to get on the first page is to pay for Google Ads if you do not own a dot com and are not churning out fresh content regulary. It is the combination of regular quality content, meta tags, backlinks that will get you more traffic.
If you want a ‘How To Guide to SEO’ I can send you my tips for free if you email me.
If the domain name is a brand and is selling a product or service and has a website that is generating traffic and is fully optimised with all branding including a memorable logo, then your domain automatically has increased in value and the cost of the domain name will be determined by all these factors aswell if it is a well known household name.
My final thoughts:
If you are paying for PPC ads and are not on the first page of search engines orgnically, consider building a SEO link wheel if your budget permits, in either case I am happy to advise your best options.
Reading my daily newsletters yesterday I came across an article where the likes of Bill Gates, Mark Zuckerberg, Elon Musk are all investing heavily in this technology which is predicted to sky rocket by 900%.
***Please Note I will be developing these domains over the next few days. Remember Rome was not built in a day and nor will these domains. I am daveloping them to start generating traffic , the new owner is welcome to just have the domain name or have me build a website to his her specifications.
I will be linking the logos back to the websites once they have been developed.
In the mean time anyone wishing to discuss these domain with me is more than welcome to contact me on email@example.com
Finally I have it on good authority that what I have been saying for years now someone has finally written about it. Granted it is old news, yesterdays news in fact on“Domain Name Wire’s” blog whereby “Andrew Allemann” wrote an article about Lottery Tickets and Domain Names.
I will let you read his post in a moment but first I would like to reiterate what I have been saying over and over again, unless you have knowledge in SEO & Website Design how can you have knowledge how much a domain name is worth other than comparing past sales of similar domain names. Just because a domain was sold for xyz there is absolutely no guarantee your domain name will sell for a similar price. It all boils down the company’s marketing/advertising budgets. They cannot pull £1,000,000.00 out a hat just because you think your domain is worth that much. They would have to justify why the domain was worth what you were asking and they would also be accountable to the tax man (HMRC or IRS) depending where they live.
Obviously if they were a global brand then that would be a different matter but they still would have to explain such a high figure for a domain name.
I have got to the stage I copy and paste the following information to domain sellers as sometimes it simply does not sink in.
The problem with domain names if they do not have equity then unless they are one-word dot coms they will only be bought by domain investors rather than end-users for very low prices or maybe may never sell at all.
What I mean about equity is:
1) Developed Fully Optimised Website
2) A Website that Generates a Lot of Traffic
3) A Website that Sells a Product or Service.
I also believe that people need visualisation and need to see what you are offering them. By simply offering a domain name 9 times out of 10 people will not grasp the concept why a domain is worth a lot of money.
I in my own experience have had more success selling a domain name with a developed website as I offer that to the potential buyer as a full ready made package and trying to take it away it is like taking away candy from a child.
As for brandable words and you will find companies that are already established may not want to rebrand themselves, so the only way they would be interested is if this domain was generating a lot of traffic and they bought the domain for the traffic rather than for the domain name.
But to generate traffic a domain name needs to be developed and optimised. Start-ups on the other hand usually do not have much money to play around with so they will try to find the cheapest option and look for alternative domain extensions that meet with in their budget usually hand registering a domain that is half decent.
One also must consider the world economy right now and businesses are trying to keep their heads above water so the last thing on their minds right now is marketing or domain investing.
If you read the news blue chip companies are laying off their workers or closing their doors and some are even going into administration, so the overall outlook does not look good.
Acronyms and Brandable Domains are also very hard to sell so unless your domains have some meaning to the end user the chances of these domains selling are very slim and domain hacks are basically useless when it comes to SEO.
So you may have more luck buying lottery tickets than buying domain names.
Here is Andrew Alleman’s post:
As a website designer and internet marketer I have found that intergrating the cost of a domain name within the website package is usually the best option and whereby a client pays monthly installments. They then can pay a fee at the end of the contract to take the domain name with him/her otherwise the domain name is leased to them depending on the agreement in place.
I always draw up contracts and people who do not sign, i simply do not do business with.
Eveything has to be black and white and above board so that there are no misunderstanding further down the line.
If anything the domain brokers world has given me wider opportunities and I have met some great people on this journey.
***My advice to you:
A word of cautionDomain Name Hacking is best left for marketing purposes only and has little value when it comes to SEO as what ever country code domain extension you use, traffic will be generated from that country and if you are using word dot word domainhack it becomes very broad and has limitations on the traffic you want to generate.
Before venturing into the world of buying and selling domain names is to get background knowledge of website design, marketing and SEO. Do not give up your day job and do not spend money on domain names if you are going to struggle to put food on the table.