Branding and Marketing your Business.
Raw Brand Equity describes your idea of what your brand is going to be.
You may not have developed it yet but you are confident that once it is developed it will become a household name, which people will trust and buy.
Brand Equity on the other hand describes your developed brand that is generating revenue simply because of the the well known trust factor of the brand name.
Thats why I am always saying add value to your domain name. Domain Names unless they have the must have brand name factor will not sell and even if they do it will not be for the highest price tag you are imagining it will most probably be bought by a domain investor at the lowest price possible to develop and flip.
Consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity usually is defined by brand awareness, perceived quality, assets such as patents, trademarks, and channel relationships and the product or service you are selling.
View the video below of ‘Chris Zuikers’ explanation.