Start-up’s Growth Funding

Start-up’s Growth Funding

I am curious how some people/businesses secure funding other than through traditional methods like going to the bank with cap in hand and a business plan.

Obviously there are venture capitalists and private equity firms but how do you get someone to believe in you enough that they will part with millions of pounds or dollars into your business.

From personal experience I know what options I could try to get funding but that would mean me having to share my business, which I do not want to as I have been burnt badly in the past and “once bitten twice shy as they say”.

So my point is how can these companies have secured funding when looking at their domain names I would not touch with a barge pole.

api.video

ada.support

mojo.vision

celcius.network

infra.market

compound.finance

elodie.games

cellworks.life

drink.haus

3s.money

For starters what about GEO Targeting and GEO Fencing did no one tell them about how they will generate visitors:

https://ukdomainbrokers.ukwebsitedesigners.co.uk/?p=1217

Surely there has to be more to this than meets the eye.

I am curious as the only way anyone would invest is if there was a product or service that had perceived equity, which most probably these companies have and that they did not spend silly money on these domain names.

I know if I personally had secured funding I would most probably prosper faster but I choose to be careful as I do not want to be dependant on anyone.

I have grown my business to offer website design, development, domain brokering, SEO & Marketing which is just a few of my services.

So I have no intention of borrowing money or having business partners, been there done that got the t-shirt.

Instead I will just plod on knowing one day I will be able to travel round the world and will be recognised for not having handouts but achieving everything on my own.

I am now concentrating on my personal branding as the more people that know about me the more I can gain people’s trust.

The key to success is personal branding if you can show people you are worth investing in they will.

Me telling the world to look at me!

If however there is a ‘Secret Santa‘ wishing to help with a life changing donation I would not say no unless there were terms and conditions in which I would most definitely decline.

Another person that I read about today was Charlie Mullins OBE, personally I had not heard of him before but have found out since he came from nothing and built a plumbing business empire and is now worth £70 Million.

So one has to ask one self how did someone how started out working from his two bedroom apartment become so rich that he was knighted?

I did a little digging, as well as the plumbing business he also buys and sells private number plates. Private number plates are just as unique as domain names and there has been a fair few investors that have made it big and have become millionaires selling high quality one word dot coms. So his plumbing business is backed by his number plate business and because of his personal branding he can now roll in the cash. Would I want him to be in line for the next London Mayor, propbably not just as I would not expect any top Domain investor becoming the next President.

Anyone wishing to invest in the domain names which I have on our marketplace is more than welcome to contact me and we can devise a business plan to develop the domain name into equity.

I am not a salesperson I am an entrepreneur!

Contact US:

Town & Village Domain Names.

https://www.raczyna.pl and https://www.raczyna.com

I wrote a post a while back about Sovereign Domain Names over Iceland the Country trying to sue Iceland the Grocery Chain in the UK.

However moving on I acquired two domain names from where my mother was born in Rączyna (Raczyna.com & Raczyna.pl) in Poland, which I have since developed.

Now I have in the back of my mind slight anxiety because I know how crazy this country Poland is and I have seen first hand how they demand things, similar to the the Royals in UAE.

Upon doing some research it is apparent that Town & Village Domain Names cannot be trademarked unlike country domain names which in theory cannot be registered as they are part of the sovereign state. Meaning the Country Name alone cannot be registered and has to have a second or third keyword after it eg: ‘UK Domain Brokers’ or ‘UK Website Designers’.

So even though I have recently dropped some ‘Neom’ Keyword domain names I am now feeling slightly apprehensive because the Polish domain names are part of a blog to expand my personal branding and services, but also to teach local farmers about hemp cultivation and CBD products.

So your thinking why I am getting myself into a bit of a pickle is because the village ‘Rączyna’ has most of my family living there and because of an on going family feud I also wanted to let the whole village know what type of people my family are.

I have tried twice to offer an olive branch to make peace and both times was told they were not interested in making amends. So without mentioning their names, the villagers will put two and two together and will know who I am as news travels fast amongst villagers.

I have purposely not mentioned their names but have put the article under ‘Rączyna News’, not only that I plan to write an autobiography to include how they have treated my daughter and I. Basically to cut a long story short my Aunt has scammed her way into taking land that rightfully belonged to my mother. My proposal was that they could have the land as long as they started growing hemp. However my cousin said it was illegal to grow hemp which in the blog I have proved him wrong. I told him if he did not want to work with me I would make sure he would never be able to sell his produce should he changed his mind.

So even if they did not use their real names in applying for investments they would surely be found out once they sign written commission agreements which would require a sworn affidavit.

So either way my family bridges have been burnt and to think all I wanted was a public apology from my cousins mother and his wife.

If You want to read about it here is the link: https://raczyna.pl/renata-chciala-publicznych-przeprosin-od-rodziny It is written in Polish but there is a translator widget you can use.

So even though I am slightly apprehensive I will wait it out and if the local authorities try to demand I release the domains to them as I have documented evidence that I did try to contact them a while ago to see if they had any objections or if they were interested in acquiring it from me.

Towns don’t have trademarks on their names so trademark law does not apply. Anything with a geographical origin cannot be used as a trademark. But once you include some additional letters or text then it is whole new ball game and these type of domains can be trademarked.

Hence “Cardiff” cannot be trademarked but “Cardiff Pizza” can.

The only time things could go belly up is if the domain damages the reputation of a specific town or village then the domain owner may be held liable for this damage, which will result in a legal complaint and that could result in you losing the domain name.

Obviously I have not said anything derogatory about the village, just about some of the people in it.

My main focus is to advertise hemp cultivation and CBD production. Even if I lost both these domain names which are merely pointing to my blog they cannot take my blog down and I will have plan B as I have acquired the following domain names which I would put in its place I am merely taking advantage of the fact how much traffic I can generate at this present moment in time:

www.polandmonthly.com

www.konopiepoland.com

www.cannabidiolpoland.com

So the only time I think it may be a problem is if:

The intended use for the website is illegal and detrimental to your town. (Which it is not).

If the domain is readily available to register then there should not be a problem unless it has been registered and is deemed as cybersquatting in exchange for a ransom monetary demand.

The domain is available for registration (if you can go through with the registration it means that it hasn’t been listed as reserved, registries have lists of domains not available to the public which sometimes include geographical locations), I beg to differ on this as when I first started out many years ago I got a ticking off even though it was not a geographical location for having guccishoes.wales in which Gucci demanded I surrender the domain name. This was many years ago may I add and have since learnt what you can and cannot register.

All I can say is whatever will be will be….

Just remember do not just buy a domain name and sit on it. Develop it to create traffic which will make your domain name more valuable and if you can offer a product or service you are in theory creating equity.

About UK Domain Brokers

UK DOMAIN BROKERS – UK WEBSITE DESIGNERS – DIGITAL MARKETING

Welcome to UK Domain Brokers !

UK Domain Brokers in conjunction with UK Website Designers offers Website Development, Web Hosting, SEO, Marketing and Domain Brokering and Business Consulting.

Ideal for startups wanting to set up their business for the first time . We will walk you through step by step strategies to get you on the right path.

We will help you write your perfect business plan, find you premises and funding. We will help with recruitment.

If you have an idea and you want to expand your product or service and make it a Brand we will help you find your ideal domain name. We will show you a way to market your company using a SEO link wheels.

No job is too big or too small. We offer competitive pricing for website design and hosting and we even can help with pay per click advertising.

Please do not hesitate to contact us for a no obligation chat, we are only a phone call or email away.

We are happy to give free friendly transparent advice, as everyone has to start somewhere and we understand the importance to generating more traffic to your business, therefore we can guide you to prosperity.

Disclaimer: 

UK Domain Brokers and its representatives including the owner make no guarantees your domain names will sell, this all depends on the quality, supply, demand and equity perceived or otherwise. If your domain name is not generating traffic, is not developed is not selling a product or service, is not short and in demand then an already established business is unlikely to buy your domain unless they are branding or re-branding. 

You need to give value for money! Consider Developing a Micro Site, Perform SEO, add affiliate links and drive traffic to the domain name. Get your domain name in front of a global audience and on all search engines. Eventually your prospective buyer will find you.

A domain name has no value if it has no equity.

***Please also note due to the current world economic situation over the Coronavirus Covid -19 Pandemic many companies are laying off staff cutting costs or closing their doors for good.

(Please note this offer does not apply to domain names for sale on our store or on our partner websites). Monthly web hosting fee after 6 months will cost £49.99 this offer does not include ecommerce stores. Please enquire for our ecommerce pricing.

You supply the content and images. We will even Design a logo for your brand inclusive of our website packages.

You just tell us what colours you prefer and we will do the rest including Blog Posts, Google Business Pages & Analytics.

Contact Us:

(Please note our telephone lines are temporarily closed due to Coronavirus Covid-19)

We apologise for any inconveniece caused and are only taking calls if your matter is urgent.

Our telephone is: + 44 (0) 2920463180 (Temp Closed) / + 44 (0) 2921690036

Mobile/Cell: + 44 (0) 7565253529

Office Hours:

London GMT

Mon to Fri 10am to 17.00 Saturday 12.00 to 16.00 Sunday & Bank Holidays Closed.

Send Us A Message:

Looking forward to hearing from you soon!

NEOM Domain Names.

Crown Prince Mohammed bin Salman – NEOM -Saudi Arabia.

A while ago I read an article on a newsletter I am subscribed to about Saudi Aramco who are majority owned by Saudi Royal Family who tried to take a dead mans domain name.

The company in question was ‘Saudi Aramco’ and the Domain was Orizon.com. The domain at present does not point anywhere and is a dead link to “the site cannot be reached”.

The domain was originally registered in 1997 by Orizon Multimedia Inc. The owner of the company used the domain for his business and later shut it down. The owner then passed away last year.

So Saudi Aramco which happens to be owned by The Saudi Royal Family’ and is a state-owned oil giant that reached a record-high valuation of $2 trillion after going public in December 2019, meaning it has outside public shareholders but the Royal Family have the highest stakes, decided to file a cybersquatting complaint under the Uniform Domain Name Dispute Resolution Policy (UDRP) to try to get the domain.

Now from reading more about NEOM which is a planned futuristic city on the coast of Saudi Arabia’s Red Sea owned by the Crown Prince Mohammed bin Salman, I decided that there could be a sovereignty issue, going by how they acquired orizon.com.

I decided that although I would still support my NEOM Domain Sellers, I personally would drop all my NEOM related domain names for one simple reason and that is ‘Sovereignty’ if the Saudi Royal Family want full control to include digital assets all they have to do is just insist on taking them, after all these domain names have been registered after NEOM City came to light.

I wrote a while back about Iceland the country suing Iceland UK’s grocery store for having the .co.uk counterpart of the dot com. So reading that Saudi Aramco was given Orizon.com as a gesture of goodwill makes me think that who ever was on the board should have stuck to their guns and compensated the family of the deceased man but that did not happen, which I think is unfair.

Now I have had interactions with the Royal Family in the past and I have reached out to them directly and have had no response back relating to the domain names. Which tells me they have no intention of buying them and when the time is right they will most probably just acquire them in what ever means they can.

So my gut feeling is they know that they could have these domain names if they so wished, hence they are not interacting until the time is right.

Further reading has highlighted there are problems with the NEOM project.

https://www.thetimes.co.uk/article/saudi-crown-princes-500bn-city-of-the-future-in-crisis-kmg9mqznp

https://menarights.org/en/caseprofile/abdul-rahim-al-huwaiti-executed-saudi-special-forces-protesting-forced-eviction

In my own professional opinion the powers that be who have their own advisers could have taken the decision to hand register all the domains to secure global positioning before all the domains got out of hand when they first went to build on the project and made it public.

But instead this has not happened and if looking at the footage of bricks and mortar real estate and what happened to Abdul Rahim Al Huwaiti is anything to go by, what hope is there for NEOM digital assets?, I shudder to think.

The advisors are to blame for not managing the digital properties properly as when you build anything to do with business you have to secure your brand including digital assets.

So if anything the marketing advisers are at fault for not securing these domains when they had a chance.

Now it is going to them an arm and a leg (no pun intended) to start a UDRP and get the domain names back. Legal fees are (between $1500 & $4000 1-5 domain names).

So if each domain was settled out of UDRP through my services at a cost of $1200 with $1000 going to the domain owner and $200 per 1 -5 domain acquisitions there would be a saving of between $200 and $2800. Or in the case of 6 -10 domains the cost would be $1500 with $1200 going to the domain owner and $300 as part of my services, which would be a total saving of between £500 & $3, 500. I am confident that the domain owners would much prefer to settle rather than pay to defend themselves. Either way it is a very uncertain situation and we will have to see how this pans out.

WIPO FEES.

https://www.wipo.int/amc/en/domains/guide/#i

Therefore what it will cost them to go through a Uniform Dispute Resolution Policy the Domain Name Consultants for NEOM might as well pay the domainers a fraction of the cost of a UDRP and avoid all the time and money dragging it through courts.

I am now available for Domain Acquisitions Service and will help acquire the domain names for a fee and would hope that all NEOM Domain Investors are compensated some monetary value as a gesture of good will.

I am now personally concentrating closer to home and supporting local businesses and one day hope to visit Neom when its built.

We all need to work together not against one another. By offering gestures of goodwill to compensate for peoples troubles you too will also be rewarded by God.

Using Offshore Web Designers – Domain Dispute Part 3

If you have been following the story of the electrician that lost his domain name because the website designers in India forgot to renew the domain name (so they claimed) and it was later registered to someone who then made a clothing site even though the keywords in the domain name did not appertain to the inventory on the site.

Since then my client sent an invoice for the loss of business and a covering letter saying he would be taking legal action the website designers then sent my client an email, saying they would re-design the site and instructed him to clear his cookies and caches.

So this means they are associated with the person who registered the domain in bad faith.

This is how the site looked like before it was taken down with the clothing inventory.

And this is how it looks like now:

So this person has lied through his teeth, said he did not know who registered the domain and upon receiving an invoice took the website down.

Since I got involved with this I have had multiple phishing emails coming into my inboxes on a daily basis, I do not know if it is coincidence as I cannot prove anything, but it seems fishy to me.

I have now registered on behalf of my client and we have a contract in place the dot UK version of the .co.uk which is now pointing to his website I built for him courtesy of someone I was talking to on Namepros.com forum about this.

So this web designer has lost all hope in hell of my client ever doing business with this company in India ever again.

I certainly would not go to these lengths to keep a client as it is unprofessional and underhand and just gives a bad name for people in the industry that want to make an honest living.

Anyone reading this should avoid this person and the company like the plague or in the present climate the coronavirus.

Stay safe people and support local businesses, they need you right now.

Domain Names, Landing Pages & Affiliate Links.

What are Landing Page and What are Affiliate Links.

As I have mentioned before for your domain name to be seen, you need to put in in front of a targeted audience.

Fair enough you can list it on marketplaces, like Sedo, Afternic and Godaddy to name just a few, and in most cases they will provide you with landing pages.

Their landing pages however 9 times out 10 are sub domains that are linked to their own website you have listed your domain name on.

Your domain is then forwarded to the sub domain page and the results will be that the websites will accumulate the traffic to their sites which is not beneficial to you unless someone physically types in your domain name on a search engine to see if it available (This is called direct traffic).

These organizations do not perform SEO for that individual page as it would be time consuming and not worthwhile. They may provide you affiliate links which you have no control over, so essentially they are making money on the back of you if you have 1000 visitors or more landing on your page you will get a small percentage of whatever these marketplaces offer.

It is more beneficial to build your own landing page. blog or website, monetize it and generate traffic so you have full control over your audience.

A landing page is a static one page standalone web page designed specifically for one purpose to drive traffic to your one product or service. It is a page for marketing or advertising a campaign. It is where a visitor “lands” after clicking a link in your email or in the search results of search engines.

A landing page is designed with a single focus or goal, known as a call to action (or CTA, for short).

It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

A landing page for other purposes other than domain names may have funnels to engage the reader to accept an offer or may want you to sign up, register or buy a product. These type of landing pages in most cases do not have affiliate links.

A domain name landing page should have some information about the domain name you are trying to sell and the URL address must be visible in the search bar, so not only can your domain be found through a direct search, it can also be found organically and if you are considering PPC advertising then also in a Ad result.

However, I must point out running ads can be costly and email campaigns (you need subscribers for this as it is unadvisable to send unsolicited emails to people you do not know and have not given you consent to contact them).

Do consider the costs of doing it yourself as opposed to hiring someone especially when it comes to search engine optimization.

It is best to learn as much as you can about SEO to optimize your landing page to its full potential. That’s how I learnt to do things by learning everything there is to know about SEO. Obviously if you get stuck I can give you some free advice and helpful pointers but obviously cannot do it for you unless you pay me 🙂

For More Information about Affiliate Marketing Visit: https://theaffiliatemonkey.com/

www.ukwebsitedesigners.co.uk

It can also take a very long time to see immediate results. Hence it is beneficial to add affiliate links to your landing pages to monetise your page, whilst generating traffic for a potential investor. If you want immediate results you need to invest in PPC advertising such as Google Ads.

You could collect data by asking your readers to subscribe to an offer you may have such as a free e-book? Lead Generation Landing Pages: Also called “lead gen” or “lead capture” pages, these use a form as their call to action. This form almost always collects lead data, like the names and email addresses of visitors. This is good if you intend to send out emails to prospective buyers who are interested in domain names, buying, selling and investing. You will have these people on your list ready for when you send out a newsletter. You could also integrate software that can capture ip addresses and emails, such as chat bots. By having a chat bot, you can interact with the user in real time.

B2B marketers and companies selling high-ticket items use this type of landing page to build a list of prospective customers. As the saying goes the money is in the list. Ecommerce brands can also use these pages for list-building or offering free shipping or special deals.

Clickthrough Landing Pages: Often used by ecommerce and SaaS (software-as-a-service) marketers is a way to get the user to clickthrough and go straight to the product sales or subscription. A simple button as the call to action is all that is needed to send the visitor into the checkout flow (like the app store) or completes a transaction.

Driving Traffic to Landing Pages

There are several options of how to drive traffic to your landing page which unlike marketplaces you have no control over.

  1. Pay Per Click Advertising (Google or Bing Ads)
  2. Classified Ads on Directories (Free and Paid Ads)
  3. Newspaper and Magazine Ads
  4. Leaflet Distribution Ads
  5. Networking
  6. Linking to Social Media Pages
  7. Email Campaigns
  8. Organic Traffic with a SEO optimized landing page.
  9. Blogging
  10. Vlogging

Affiliate Marketing.

Affiliate Marketing helps monetise your page whilst you are waiting for an investor to buy your domain name. You can convert your visitors into paying customers of your affiliate links you promote, but you have to understand the conversion rate if you are promoting something that has a low commission rate as an example I will use £10 for all intents and purposes and you want to make £100 per month you would essentially need 10 people however the conversation rate for this for every 1000 visitors the click through ratio is between 1-2% so you need 1000 visitors a month to make £100 -£200. The higher the commission and the more people you have to your landing page will determine the outcome of your income.

You can of course find high paying affiliate links, but you first need to develop your landing page before being approved.

Affiliate Marketing is better than selling and sourcing your own products you are essentially selling other people’s products without drop-shipping or handling the inventory or the headache of shipping and returns.

My favourite is Amazon and as you can tell you can find affiliate links throughout this site. I suppose because they are so popular and literally every use Amazon for one thing or another it makes sense to promote then and make some money from them.

However, with Amazon Associate Central they only give your visitor 24 hours to buy something after they click your link as the cookie only lasts that long. However, if the visitor puts any product into their shopping basket but does not check out Amazon will extend the cookie for 90 days until the visitor checks out that item.

You can find the link to join in the footer of their website.

I also use Awin, Rakuten Link-share, Google AdSense, Sharealsale, and High Paying Affiliates, I must advise that your landing page will be checked out before you are approved.

My reading recommendations of affiliate marketing and landing pages books are as follows:

Why Your Domains Are Not Selling?

Why are your domain names not selling.

So you secured your domain name and you are adamant it is the next best thing to sliced bread but when you try to sell it to an existing business why is your domain not selling?

Here are the reasons why your domain is not selling.

You domain name might not be worth anything even though you may think it does.

Unless you know anything about SEO and how domain names and their domain extensions work you need to focus on something else.

If you have a domain name that is a novelty domain hack or a .co for example but you are using keywords that do not correspond to the country cc-TLD’s domain extension why would you think your domain has value? Say you had cardiffhotels.co just as an example, if the company then tried to do PPC advertising they would get traffic from Colombia and not from Cardiff and there advertising budgets would be a waste of time and money. Do read my post on (.co) domain name: https://ukdomainbrokers.ukwebsitedesigners.co.uk/?p=1217

If you are approaching an already established business unless your domain is in demand, why would a company buy your domain? A company buys domains for the following reasons:

  1. They are branding themselves.
  2. The want to secure global positioning for the keyword search terms.
  3. They are re-branding.
  4. The want to increase traffic.
  5. They want to add SEO Links Wheels.

Not all companies have high marketing budgets.

As an example I ideally would have liked to have had the domain www.ukdb.com short for www.ukdomainbrokers.com but I do not have the budget to buy this domain even if it was ever offered to me and do not plan to cripple myself borrowing money to acquire it. Also it is not on the first page of Google for the search terms ‘UK Domain Brokers’, so it would not be beneficial to me considering I am already on the first page for the search terms ‘UK Domain Brokers’.

So unless a business that has a large marketing budget saw that the domain name was on the first page of Google generating traffic the chances of your domain selling are very slim.

Businesses want the traffic more than they want the domain name in most case if they are already established brand name.

So unless a business is branding or re-branding themselves with a short brandable word this is the only time they would consider buying your domain name, providing they had a large marketing budget of course.

The only other way a business would consider acquiring your domain name if you generated traffic for that domain and had the domain on the first page of Google. (Basically you doing all the hard work).

But in order to do so you need to develop the domain name first and perform SEO.

A domain name is just a domain name unless it has value and is in demand.

You need to show businesses that your domain is worth something otherwise at the end of the day you will not sell it.

Your domain name also need to be visible, not just parked on some marketplace. It needs to be on Google in order to be found organically.

The value of the domain name is whatever a company is prepared for it.

You can make calculations via Google Keyword planner and pre-empt how much Google will charge for bids on Google Ads but unless your domain is generating traffic, it will be like selling snow to the Eskimo’s. No one will want a domain name if they are already established unless they are branding or re-branding themselves or want more traffic and its the traffic they you need to make in order to make your domain valuable.

I leave you with these thoughts to ponder over.

Wishing you a nice weekend and stay safe.

Geo Targeting and Geo Fencing ccTLD’s

I have been meaning to write about the domain extension (.co) for some time now and simply have not got round to it until I read a post on Domain Name Wire where I could not help myself but comment. https://domainnamewire.com/2020/10/13/savs-no-fee-domain-backorder-service-comes-out-of-beta/#comments

Search Engine Optimization.

When registering domain names and evidently trying to flip them one needs to have an element of knowledge about SEO. With guidelines and rules changing all the time one must adapt a strategy that works with Google Algorithms.

A domain name, for example is by far one of the most important known foundations for an SEO-friendly website. Having exact match searchable keywords in the domain name as well distributed keywords in your content and metatags will help with ranking your website. It is all about establishing a brand credibility that users can trust — an authority that people would find relevant with useful information.

Another formula is to register domains with a ‘.com’ TLD (top-level domains. However, dot com domain names are mainly US traffic dominated and the abbreviation (com) means commerce which has been adapted for global trade. If you are trying to target traffic in a specific location for example UK then a dot com would not be an ideal option. Dot com domain names are primarily for international business and global branding. According to statistics, 47.1% of all the websites use a domain that ends with ‘.com’. Dot coms by far do dominate the planet and will get ranked faster than other domain name extensions, I should know with www.ukdomainbrokers.com that forwards to a sub domain of www.ukwebsitedesigners.co.uk yet my dot com is on the first page of Google whilst my dot co uk version is not.

It is a common misconception that in order to secure global positioning you essentially need a dot com domain name. But if you are a small business only targeting locally you may not find a (dot com) domain suitable.

If on the other hand you are trying to brand your business for a worldwide audience then it makes sense to get a dot com domain name. In a lot of cases one-word dot coms are hard to come by and people tend to use alternative domain extensions or change their brand to two or more words.

Therefore, does using an alternative TLD affect SEO?

This all depends what country code domain extension you register the domain name as, cc TLDs may cause a with problem with GEO Targeting. Thus why do people insist on using dot com domain names?

To understand this a little better, we will cover a few known facts.

Some Generic TLDs and Their Association have been associated as Spam sites. In recent years, new TLDs are slowly being introduced to counteract the volume of websites being created on a daily basis.

I will focus on generic TLDS (gTLDs) and country code TLDs (ccTLDs) for now.

According to the Domains Index, there are now about 1,500 top-level domains being used worldwide, with about 31,063,341 domain names registered in a new-gTLD. However there are a handful of gTLDs which are  associated with spam sites, including but not limited to .biz, .info, (.zip),(.review), (.country), (.kim), (.cricket), (.science), (.work), (.party), (.gq), (.link), (.xyz).

By using an alternative gTLDs, there is a risk that your target visitors might view your site as illegitimate or straight up harmful.

According to Google alternative gTLDs do not directly affect a website’s search rankings, however they might influence the audience’s perception of a brand — therefore affecting the brand’s click-through rate.

A domain name is the first thing a visitor will gauge on in a brand’s credibility. Most SEO experts recommend the ‘.com’ TLD because there is a well known saying ‘Dot Com is King’ and the domain extension is recognised all over the world, rather than being beneficial for GEO targeted traffic.

Just take a look at the domains of blue-chip brands like Facebook, Apple, and Microsoft which are worldwide known brand names that would without out a doubt be affected if they did not have a dot com domain name under their belts.

There is however a light at the end of the tunnel to alternative gTLDs: they can help make your domain name more meaningful and industry specific. For example, ‘. tech’ and ‘.io’ domains are now trending for both as start-ups companies and tech sites.

If a user searches for something that they expect from a credible source of tech-related information, they will be more willing to click a site with the (.tech) or (.io) extension which in most cases are located in India as it is a well-known fact that more and more India based Entrepreneurs are starting up in the Tech World as they are taught computer science from an early age as a compulsory subject in schools, going on to be web designers wizards and SEO experts.

Novelty Charm Domains or Domain Hacks.

In some situations, using a specific novelty gTLD can also complement your branding efforts. These are sometimes referred to as “novelty charm domains” or “domain hacks”. These will not necessarily help drive GEO targeted traffic to your domain name, but they may be quirky and memorable and used to help advertise a business’s brand.

Some examples are: www.simp.ly, www.close.ly www.passport.photos www.digital.marketing www.ken.co

If the domain extensions has a country code domain extension like (.ly) Libya or (.me) Montenegro (.co) Colombia, they will be inundated with traffic from those countries.

With a little creativity, even unusual gTLDs can sometimes work, but are not recommended as the default brand domain name, which depending on your location and where you want your traffic to come from will determine which domain extension to use.

Now that we have established that alternative gTLDs are somewhat risky, what about localized TLDs?

Country Code TLDs and Geo Targeting

When it comes to local domain extensions or country code top-level domains a survey revealed that, aside from ‘.com’, people are more likely to trust a domain with ‘.co.uk’ — one of the most popular examples of ccTLDs. The main reason brands use ccTLDs is due to its benefits for geo targeting.

For example, since “UK” is embedded in a ‘.co.uk’ domain, then it is more likely to appear in search results like “uk website designers”, “uk domain brokers”, and so on.

Furthermore, using ccTLDs can influence buyers confidence by assuring the availability of goods or services in a specific location. It also signals that you are a local business, thus, making potential buyers feel as if it is easier to make a purchase from you.

Google Search Console ccTLDs

If your goal in using ccTLDs is to drive geo targeted traffic, you can maximize your success with Google Search Console. In your dashboard, go to Search Traffic > International Targeting and then select the “Country” tab.

Google Webmaster International Targeting

Next, simply tick the “Target users in” checkbox and select the country you want to target from the dropdown list.

Google Webmaster International Targeting Settings

Your domain is now better optimized. However, it is not full proof, for search users from a specific location. This depends on what ccTLD name you are using. If you are using a dot com domain name but only want traffic in Wales UK unfortunately even with these setting you will get global traffic primarily from the USA.

Consider Your Web Hosting

Your SEO efforts could have a negative outcome by a sub standard site performance.

Do look for web hosting companies that offer localized servers. You can also opt for a content-delivery network to leverage a global-distribution network of servers instead.

ccTLD’s Language

Companies also tend to register multiple country code domain names in different languages to help with localized domain traffic, this is because they expect the site to be shown in the native language. For example, if you use the ‘.pl’ domain extension, then your users might expect you to use the Polish language. Also, someone in Poland will click in the search results a domain extension ending with .pl rather than another country code. You can adjust the setting in you Google console to match the domain name domain extension.

Google My Business

Remember to make Google your friend and register your website on Google My Business which will help with ranking a local business, it will also help make your site more visible on Google services such as Maps and Search.

Final Thoughts

Registering Domain names is not an exact science and one needs to be familiar with SEO before trying to sell a domain to a company for example in the UK in most cases will not use a domain extension like .co which is the country code for Colombia. If say the company then decided to implement PPC advertising in no time at all their efforts and budget would be swallowed up by visitors from Colombia. Using an alternate domain extension does affect SEO. The outcome whether it is negative or positive depends on the TLD you choose. Remember that the TLD is still an important piece of your domain name. If you choose poorly, your site may be unfairly associated with spam or overlooked as irrelevant to a local audience. Do it correctly and it can do wonders for your SEO, branding and marketing efforts.

Confusion

Furthermore, you are adding confusion to a website if you try marketing a (.co) domain name for example to a British Business. Brits tend to recognise (.co.uk & .uk) as trustworthy sites and may be hesitant to even use a (.com) let alone a (.co) domain extension unless they are trying to reach a worldwide audience for the (dot com) or Colombia for the dot (.co).

Domain extension flops

The same applies to domain extensions that have tried and failed. Tuvalu for example tried to turn their domain(.tv) domain extension into “dot Television. Western Samoa tried to market their country level domain (.ws),as “dot World Site. Djibouti failed to attract many DJs with their country level domain (.dj) and now we have to contend with the (.co) for Colombia.

Country codes domain extensions matter in terms of driving traffic from the said location to the website you are trying to market. The confusion that a (.co) domain is an alternative to a (dot com) is further from the truth and half the time people who tell you otherwise have no knowledge of Search Engine Optimisation and have simply jumped on the band wagon in the hope of making huge amounts of money from a domain name that has no equity perceived or to otherwise.

Have you noticed when you search for something in the search results you will only find websites within your location so if you are in the UK the majority of websites will be country code extension related to the UK, they can even be precise to your exact location and your home town by algorithms capturing your exact ip location and then cross matching search results more accurately.

This is called GEO Targeting.

A GEOTARGET is a filter that works as a preferred option. The filter reorders DNS answers based on the user’s detected geolocation and sends the appropriate answer based on the user’s origin.

Hence if the user is in the UK he will not have websites from other countries .it, .es, .pl, .co in the search results.

A GEOFENCE filter on the other hand works like a walled (fenced) garden. Only the websites identified by the metadata as allowed to receive an endpoint answer to the query. This filter can be configured, for example, to allow specific countries within a region to get a different answer than all the other countries in that region. The filter removes DNS answers from the answer pool based on configured metadata and the user’s origin IP address.

When setting up filters, select either the GEOFENCE or GEOTARGET filter. They cannot be both and cannot be used in the same Filter Chain.

Why can’t you use Region or Country GEO TARGETING and GEO FENCING together?

Each filter in the Filter Chain has associated metadata, countries or regions, for each of the DNS answers. If you have a GEOTARGET_COUNTRY and a GEOFENCE_COUNTRY in the same filter chain with the same metadata, the DNS answers you want to provide for the GEOTARGET answers could potentially be stripped out of the available answers by the GEOFENCE filter.

What if I need to use both Geo Targeting and GEO Fencing?

The best recommendation would be to change Domain Name Server CNAME records and setup a Filter Chain using both GEOFENCE and GEOTARGET filters.

The example would be as follows:

Change your DNS records, for example: ns2.example.com. Include 2 A records for the domain: answer1.both.ns2.example.com and answer2.both.ns2.example.com. You should also note that A records in the portal can contain up to 100 IP address answers for each A record.

Remember anyone can put up a website and claim to be a domain broker/consultant but not everyone is a SEO expert and will not know how domain extensions work and may misinform you and will not necessarily tell you all the pros and cons of buying and selling domain names.

Here are some links regarding country code domain extensions and geo targeting and fencing and SEO, it’s not me just writing about it…..

Credits.

https://www.semrush.com/blog/will-using-alternate-tlds-affect-your-seo-negatively/

https://www.openglobal.co.uk/articles/135-should-you-get-a-co-domain-name.html

Citation & Credits GEO Targeting & GEO Fencing.

https://ns1.com/resources/understanding-ns1s-geofilters

Most people who run websites have limited knowledge of SEO.

https://ahrefs.com/blog/seo-basics/

Recommended Reading.

EXPIRING NEOM DOMAIN NAMES

Neom Domains Expiring.

I have been sitting on these domains now and umming and arrighing if to renew them or not and I have decided to now play closer to home and invest my money in projects such as www.roathlife.com which I am working tirelessly to complete. The pandemic if anything is giving me more time to work on my projects and take care of my paying clients.

It is with a heavy heart that I have to let these domains go as I did have visions to develop some of them and have ready made walkin businesses, but I simply do not have the time to do this now.

These domains are exact match searchable keywords and phrases.

Ideally it would be in the interest of Neom or anyone associated with the UAE project to acquire them at these prices because once they go on the open market in 60 days time they will be up for anyone to acquire and they will be wanting higher returns on investment.

Anyone interested should contact me a soon as possible.

New Domain Names Listed Today.

I want to give a shout out for these domain names that I have listed today across my network of websites, blogs and social media pages.

PoliticalRallies(.com) Political Domain Name Donald Trump or Joe Biden could do with this one.

Unchallengeable(.com) Could be about Politics or could be something to do about news.

Legendaryinterviews(.com) Ideal for journalists or news channels.

Coolreligions(.com) Ideal for a blogger or jounalist.

Fashionflaws(.com) Ideal for a fashion blogger influencer.

Coffehse(.com) Barnadable Coffee Name.

Priceyestates(.com) Blogger for Real Estate.

Sleeplesscure(.com) Ideal for the health industry and pharamceutical companies.

Please Make An Offer or Get In Touch if Interested.