Category: BLOGGING

Blogging on Wordpress or Blogger.

AI Digital Trust New Service Launch

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Data scrapers infringe copyright or trademark rights, data protection legislation, and/or contravene the Computer Misuse Act 1990.

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In a world driven by data and technology, the need for secure and trustworthy digital interactions has never been more crucial. Enter www.aidigitaltrust.com, a groundbreaking platform poised to redefine the landscape of digital trust and security. With its official service launch, AI Digital Trust is set to revolutionize the way businesses and individuals safeguard their online presence.

AI Digital Trust is not just a service; it’s a commitment to empower digital confidence. In an era where cyber threats loom large and privacy concerns are at the forefront, this platform harnesses the power of artificial intelligence to provide cutting-edge solutions that ensure a secure and trustworthy digital environment.

Intelligent Threat Detection: The heart of AI Digital Trust lies in its sophisticated AI algorithms that continuously monitor and analyze online activities. This intelligent threat detection system identifies potential risks, ranging from malware and phishing attempts to data breaches, allowing users to stay one step ahead of cyber threats.

Privacy Protection: Your digital footprint is unique, and so should be its protection. AI Digital Trust offers robust privacy protection mechanisms, allowing users to control and manage their personal information securely. This service ensures that your online interactions remain private and free from unauthorized access.

Real-time Security Updates: The digital landscape evolves rapidly, and so does the threat landscape. AI Digital Trust keeps users informed with real-time security updates, ensuring that they are aware of the latest cyber threats and can take proactive measures to stay protected.

What sets www.aidigitaltrust.com apart is its user-centric design. The platform is built with the end-user in mind, providing an intuitive interface that makes navigating through its features a breeze. Whether you’re a tech enthusiast or a casual internet user, AI Digital Trust is designed to cater to all levels of digital literacy.

In addition to individual protection, AI Digital Trust envisions building a community of trust among its users. The platform encourages users to share insights, report suspicious activities, and collectively contribute to a safer digital environment. By fostering a sense of community and shared responsibility, AI Digital Trust aims to create a network of digitally empowered individuals and businesses.

As we step into an era where digital interactions are an integral part of our daily lives, the importance of a trustworthy and secure online environment cannot be overstated. AI Digital Trust emerges as a beacon of innovation, providing a comprehensive suite of services that redefine the standards of digital trust.

In an era where digital content is king, businesses face an increasing threat from copyright trolls seeking to exploit intellectual property for their gain. Recognizing the critical need to safeguard businesses against such threats, AI Digital Trust introduces a cutting-edge Copyright Scanning Service, a powerful tool designed to fortify businesses’ defenses and protect their creative assets.

Copyright trolls are entities that exploit copyright law for financial gain, often by wrongfully accusing businesses of copyright infringement. These trolls use automated tools to scour the internet for potential targets, casting a wide net and threatening legal action to extract settlements. This menace poses a significant risk to businesses of all sizes, potentially leading to legal battles, reputation damage, and financial losses.

AI Digital Trust’s Copyright Scanning Service stands as a robust defense mechanism against copyright trolls. Leveraging advanced artificial intelligence algorithms, this service meticulously scans digital content, identifying potential copyright infringement issues before they escalate into legal disputes.

Comprehensive Content Analysis: The scanning service employs state-of-the-art algorithms to analyze digital content comprehensively. From images and text to multimedia files, AI Digital Trust’s technology leaves no stone unturned, ensuring a thorough examination of all elements that could be targeted by copyright trolls.

Swift Detection and Notification: One of the key strengths of the Copyright Scanning Service is its ability to detect potential copyright issues swiftly. The moment a suspicious match is identified, businesses receive prompt notifications, enabling them to take immediate action to address the concern before it escalates.

Documentation and Evidence Gathering: In the unfortunate event of a legal challenge, AI Digital Trust provides businesses with detailed documentation and evidence of the scanning results. This can serve as a crucial defense, showcasing proactive efforts to ensure compliance and authenticity in digital content.

AI Digital Trust recognizes that each business is unique, with its own set of challenges and creative assets. The Copyright Scanning Service is customizable, allowing businesses to tailor the scanning parameters to align with their specific content types and industry requirements. This flexibility ensures that businesses receive a solution that fits seamlessly into their existing workflows.

By offering a comprehensive Copyright Scanning Service, AI Digital Trust empowers businesses to confidently engage in digital content creation without the constant fear of copyright trolls. This service acts as a digital guardian, allowing businesses to focus on innovation and creativity while knowing that their intellectual property is shielded from exploitation.

In a world where creativity is a valuable asset, AI Digital Trust’s Copyright Scanning Service stands as a beacon of protection, ensuring that businesses can thrive in the digital landscape without falling victim to copyright trolls. Stay ahead, stay secure, and let your creativity flourish with AI Digital Trust.

Visit our integrated service page www.aidigitaltrust.com today to experience the future of digital security. Don’t get caught out by copyright trolls. Even if you think you have nothing to worry about you may have an image that has been copied and you have copied it without realizing it was copyrighted, this will land you in hot water. Regardless if the entity that has scanned your site is a bonafide company, if they scrape, scroll, or troll your website deliberately for financial gain they can only be described as unethical lower than life trolls. Check out www.archive.org to see if your website and images have not been scanned and stored. Alternatively, let us scan your site and have peace of mind, whilst keeping the trolls at bay.

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#aidigitaltrust #copyrighttrolls #copyright #copyrightinfringement #intellectualproperty #scanning #scraping #crawling #archiving #storingdata #snapshots #screenshots #disaclaimer #fairuse #thumbnails #backlinks #imagecredits


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Do Search Engines Rank Websites By Their Domain Authority (DA)?

Do Search Engines Rank Websites By Their Domain Authority (DA)?

Debunking the Myth: Do Search Engines Rank Websites By Their Domain Authority (DA)?

In the realm of search engine optimization (SEO), the concept of Domain Authority (DA) has gained considerable attention. Developed by Moz, DA is a metric that aims to predict a website’s ranking potential on search engine result pages (SERPs). However, there is often confusion surrounding the extent to which search engines actually utilize Domain Authority in their ranking algorithms.

Understanding Domain Authority (DA)

Domain Authority is a proprietary metric developed by Moz, which quantifies the authority and trustworthiness of a domain on a scale of 1 to 100. It is calculated based on various factors such as the number and quality of backlinks, social signals, and other link-related metrics. The higher the DA score, the greater the likelihood of a website ranking higher in search engine results.

Domain Authority and Search Engine Rankings

Contrary to popular belief, search engines like Google do not directly use Domain Authority as a ranking factor in their algorithms. The DA metric is an external measurement developed by Moz and is not a part of the proprietary algorithms used by search engines to determine search rankings. Google, for instance, relies on hundreds of ranking factors, including relevance, user experience, content quality, site speed, mobile-friendliness, and backlink profiles, among others.

Search Engine Ranking Factors

Search engines use complex algorithms that consider a multitude of factors when ranking websites. While backlinks are an important ranking signal, search engines assess numerous other elements to determine a website’s relevance and authority. These factors include:

  1. Content quality: The relevance, uniqueness, and comprehensiveness of the content on a website play a crucial role in determining its ranking.
  2. User experience: Factors such as site speed, mobile responsiveness, ease of navigation, and overall user engagement significantly impact a website’s ranking potential.
  3. On-page optimization: This includes elements like keyword usage, meta tags, headings, and overall website structure, which contribute to a website’s visibility in search results.
  4. Backlinks: While not solely dependent on DA, search engines consider the quality, relevance, and quantity of backlinks pointing to a website as an indicator of its authority.
  5. Social signals: Indicators such as social media shares, likes, and comments can indirectly impact search engine rankings, reflecting user engagement and interest.
  6. Domain age: Older domains may have a higher likelihood of ranking well due to their long track record and potential accumulation of quality backlinks.
  7. Technical SEO: Proper website indexing, XML sitemaps, canonical tags, and other technical aspects contribute to a website’s crawl ability and indexing.

Although Domain Authority is a widely recognized and respected metric in the SEO community, it is crucial to understand that search engines like Google do not directly use DA as a ranking factor. While DA provides a useful benchmark for assessing the overall authority and link profile of a domain, it is merely an external metric developed by Moz.

Search engines utilize a plethora of ranking factors, including but not limited to content quality, user experience, backlinks, and technical SEO, to determine website rankings.

SEO professionals and website owners should focus on a comprehensive approach to optimization, considering all aspects of SEO and not solely relying on DA. Building high-quality content, optimizing on-page elements, fostering a positive user experience, earning relevant backlinks, and ensuring technical soundness is essential for achieving higher search engine rankings. By understanding the broader context of search engine algorithms, one can develop a well-rounded SEO strategy that leads to improved visibility and organic traffic.

What is Domain Authority?

In the vast world of search engine optimization (SEO), there are numerous metrics and factors that determine the visibility and authority of a website. One such metric that holds significant importance is Domain Authority (DA). Domain Authority is a search engine ranking score developed by Moz, a leading SEO software provider, to predict how well a website will rank on search engine results pages (SERPs). It has become a widely accepted industry standard for measuring a website’s authority and influence.

Domain Authority is measured on a scale of 1 to 100, with higher scores indicating a greater potential for ranking higher in search results. The algorithmic calculation takes into account various factors such as the quantity and quality of links pointing to a domain, the overall link profile, and other factors that influence a website’s search engine visibility.

It’s important to note that Domain Authority is not a metric used by search engines like Google in determining search rankings. Rather, it is a tool provided by Moz to help SEO professionals and website owners assess the relative strength of their domain compared to other websites.

The Factors Influencing Domain Authority:

  1. Link Profile: One of the primary factors that influence Domain Authority is the quality and quantity of inbound links to a website. When reputable and authoritative websites link to your domain, it signals to search engines that your content is valuable and trustworthy. However, it’s not just about the number of links, but the quality and relevance of those links that play a crucial role.
  2. Root Domains: The number of unique root domains linking to a website is another factor that contributes to Domain Authority. Having a diverse set of websites linking to your domain indicates that your content is relevant and valuable across different sources.
  3. Content Quality: High-quality, informative, and engaging content attracts more links and enhances the overall authority of a domain. Creating valuable content that resonates with your target audience is essential for improving your Domain Authority.
  4. Social Signals: While not a direct factor, social signals such as likes, shares, and comments on social media platforms can indirectly impact a website’s Domain Authority. When content gains popularity on social media, it has the potential to attract more links, increasing the overall authority of the domain.

Improving Domain Authority:

Improving Domain Authority requires a comprehensive SEO strategy that focuses on various aspects of website optimization. Here are a few steps that can help improve your domain’s authority:

  1. Build a Strong Link Profile: Focus on acquiring high-quality backlinks from authoritative websites in your industry. This can be achieved through content creation, outreach, and building relationships with other webmasters.
  2. Optimize On-Page Elements: Ensure that your website’s on-page elements, such as meta tags, headings, and keyword usage, are optimized for search engines. This helps search engines understand the relevance and quality of your content.
  3. Create High-Quality Content: Invest in creating valuable and engaging content that resonates with your target audience. High-quality content not only attracts more links but also keeps users on your website for longer, improving user engagement metrics.
  4. Improve Site Speed and User Experience: A fast-loading website with a user-friendly design and intuitive navigation contributes to a positive user experience. Optimizing these aspects can indirectly improve your Domain Authority by increasing user satisfaction and engagement.
  5. Stay Active on Social Media: Engage with your audience on social media platforms, share your content, and encourage social sharing. This can increase the visibility of your content and attract more links and traffic to your website.

Domain Authority is a metric that provides valuable insights into the relative strength and authority of a domain. While it doesn’t directly impact search engine rankings, it serves as a useful tool for SEO professionals to assess and compare the authority of different websites. By focusing on building a strong link profile, creating high-quality content, and optimizing on-page elements, you can improve your Domain Authority and increase your chances of ranking higher in search engine results.

What does MOZ say regarding the Evidence of Domain Authority As A Ranking Factor: The Evidence

Examining the Evidence of Domain Authority as a Ranking Factor: Insights from MOZ

In the ever-evolving landscape of search engine optimization (SEO), understanding the factors that influence search engine rankings is crucial for website owners and digital marketers alike. One such factor that has garnered significant attention is Domain Authority (DA). Developed by MOZ, a leading authority in the field of SEO, DA is a metric that predicts a website’s ability to rank on search engine results pages (SERPs).

Domain Authority is a metric developed by MOZ to determine the strength and authority of a website’s domain. It is scored on a scale of 1 to 100, with higher scores indicating greater authority. The metric takes into account various factors such as the number and quality of inbound links, social signals, website structure, and other SEO-related elements. Although DA is not a direct ranking factor used by search engines like Google, it is widely regarded as a valuable indicator of a website’s overall authority and potential to rank well.

Understanding the Evidence

MOZ has conducted extensive research and analysis to explore the relationship between Domain Authority and search engine rankings. While they emphasize that DA should not be considered a replacement for analyzing individual ranking factors, it provides a useful comparative metric when evaluating the competitive landscape.

  1. Correlation with Rankings: MOZ’s research has consistently shown a strong correlation between higher Domain Authority scores and higher search engine rankings. Websites with higher DA tend to have a better chance of ranking prominently on SERPs. However, it’s important to note that correlation does not imply causation, meaning that a high DA score alone does not guarantee top rankings. MOZ advises website owners to focus on improving their overall SEO strategy rather than solely fixating on increasing DA.
  2. Competitor Analysis: One of the significant benefits of Domain Authority is its usefulness in competitor analysis. By comparing the DA scores of competing websites within a specific niche, website owners can gain insights into the relative strength and authority of their competitors. This analysis can inform strategic decisions, such as identifying areas for improvement or targeting keywords with less competition.
  3. Link Building: MOZ asserts that quality link building remains a critical factor for improving Domain Authority. The number and quality of inbound links from reputable websites significantly impact a website’s DA score. However, MOZ emphasizes that the focus should be on earning natural, high-quality backlinks rather than engaging in manipulative link-building practices. Building a strong link profile over time can contribute to improved rankings and increased Domain Authority.
  4. User Experience and Content Quality: While Domain Authority primarily measures the authority and strength of a domain, MOZ suggests that a strong correlation exists between high DA scores and positive user experience (UX) factors. Websites with higher DA often exhibit better UX, including faster loading times, mobile responsiveness, intuitive navigation, and high-quality content. These factors indirectly contribute to improved search engine rankings.

Conclusion

The evidence provided by MOZ highlights the significance of Domain Authority as a valuable metric in the field of SEO. While it is not a direct ranking factor, it offers valuable insights into a website’s overall authority and competitive positioning. By focusing on building a strong link profile, optimizing user experience, and delivering high-quality content, website owners can enhance their Domain Authority and improve their chances of ranking well on search engine results pages.

However, it is crucial to remember that Domain Authority is just one piece of the SEO puzzle. A holistic approach that encompasses multiple ranking factors and focuses on meeting user intent and providing valuable content remains essential for long-term SEO success. MOZ’s insights serve as a guide for website owners and digital marketers, helping them navigate the ever-changing SEO landscape and make informed decisions to achieve better search engine rankings.

Further Reading:

Domain Authority: Is It A Google Ranking Factor? (searchenginejournal.com)

Google Ranking Factors: Fact or Fiction (searchenginejournal.com)

#seo #domainauthority #da #serps #content #linkbuilding #competitoranalysis #ranking #rootdomains #socialmedia #socialsignals #backlinks #domainage

Setting Up WordPress Blog – Ultimate Guide.

Setting Up WordPress Blog – Ultimate Guide

20 Reasons Why Blogging is Important for SEO to Rank Website:

  1. Indexing and Ranking – Google needs unique consistent, niche-relevant content to determine your domain positioning. Search Engines indexing is a process by which they crawl and index websites, documents, or other online content. The indexing process is done to create a database of information for use in search engines. This will result in your website/blog being visible on search engines (SERPs). Google SERP stands for (Search Engine Results Page). This refers to the pages of results that are returned when someone does searching for something on search engines such as Google, Bing, Yahoo, Yandex, or others.”
  2. SEO – You can manage your SEO better with a WordPress site without writing code. By adding in plugins such as all-in-one-SEO or Yoast, you will get used to optimizing your site using keywords, metadata, etc.
  3. Keywords – Target More Keywords to Rank for your Blog and Service Pages.
  4. Backlinks – Blogging Helps to Attract both External and Internal Links.
  5. Blogs Secure Your Global Positioning – Blogs will promote you as an industry leader.
  6. Brand Awareness – Blogs can create brand awareness because the more post you make the quicker people will recognize you as an industry leader.
  7. New Opportunities – Blogs help to create new opportunities.
  8. Social Media Exposure – Blogs are easy at creating social media exposure.
  9. Comments – Blogs allow readers to leave comments.
  10. Hosting Costs – Blogs are cheaper to host than normal (static) websites
  11. Reduces Bounce Rate – Increase Dwell Time and Decrease Bounce Rate.
  12. Ranking Your Services – Helps in Ranking Website Services and Product keywords.
  13. Pillar Cluster – Enables you to use the Pillar Cluster technique (listing your posts into categories)
  14. Google EAT – YMYL Parameters – Make Your Website Stand on Google’s EAT Parameters. E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.
  15. Link Building – A Blog Gives More Reasons for other Sites to Link to your Site.
  16. Brand Awareness – Helps to Attract More People and Connect with your Audience.
  17. SEO Link Wheel – Having multiple blogs linking together and pointing to your default site drives targeted traffic.
  18. PPC Advertising – Providing you have done everything right within a short space of time your blog should be visible on the first page of search engines. Once on the first page of Google, you will not need to pay for PPC advertising which alone will save you tonnes of money.
  19. Content Contributions – Having a Blog allows contributions from other content writers to make guest posts.
  20. Building An Email List – Having a Blog encourages readers to subscribe and gives you the opportunity to build an email list where you can then send newsletters and offers to people that want to hear from you.

Do you need help building a blog?

Have you already got a WordPress blog and need help configuring it, or are you considering having a blog or two and need help building it?

Starting either a blog or a website can be very overwhelming at first, especially if you have never done it before. Even if you try to do it yourself you still have to learn SEO and marketing. Blogs and Websites are not set and forgotten, you have to maintain them regularly. WordPress plugins need to be updated for bug fixes, it all takes time and dedication.

Choosing a blog or a website?

Although it sounds the same there is a vast difference between blogs and websites. A website can contain a blog, (subdomain or subdirectory) a blog on the other hand doesn’t usually contain a website. The only way you can link your WordPress Blog to contain your website is to set up a custom link (see diagram below I have linked the SKY NEWS website to our site). A blog and a website are not the same as they have two different functions, although they may look similar.

New – Dropdown Menu -SKY News.

What is The Difference Between Blogs and Websites?

The difference between a blog and other types of websites is that blogs are updated on a regular basis with new content, which is displayed in reverse chronological order (new blog posts first). You can also add more functions and capabilities without writing code by installing plugins that perform different tasks. You have more flexibility with a blog rather than a website.

Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is more flexible where you can list your articles under categories and are usually updated more frequently. Some bloggers publish multiple new articles a day.

Blogs can be part of a larger website. Often businesses have a blog section where they regularly create content to inform and educate their customers. However one should not confuse a webpage on a website with a blog because it has minimal function compared to a WordPress blog. Both the webpage and the blog may have updated content but a WordPress Blog has more functionality.

You can use WordPress to create both, a website and a blog, that’s why a lot of business owners use WordPress to build their small business websites.

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The prospect of building a website or a blog can be a terrifying thought especially when you’re not techy. Don’t worry, you’re not alone, I was like you once. This guide will help you decide if you wish to have a go yourself or reach out to us. We have compiled a step-by-step guide on how to create a WordPress website without learning how to code.

STEP-BY-STEP GUIDE

This guide is useful for users of all ages and skill levels. However, if you need help, then you can contact our expert team to help you set up your website for free. We will send you a to-do list of things you need to perform.

Here is an overview from start to finish of all the steps we’ll walk you through in this guide.

  1. Choose A Domain Name – Decide on an exact match searchable keyword or phrase domain name. ( You could have a location+keyword or brand name + product or service). We can advise you what Domain Names are available and suitable for you to register or we can guide you on the Domain Names we have on our books that would help with your SEO.
  2. Choose If You Want To Self-Manage or have a Managed Site – We are IONOS.co.uk Partners and you can either try to build the blog yourself or we can do it for you.
  3. Install WordPress – We will show you how to install WordPress.
  4. Install Templates – We will show you how to install a template and customize your site’s design.
  5. Create Pages – We will show you how to create pages in WordPress.
  6. Plugins – We will show you how to customize WordPress with addons and extensions (plugins).
  7. Support – We will give you free support if you drop us a line.

Developing your WordPress site yourself.

You do not need to be a web developer to create a custom blog/ website. Our guide is written for non-techy users, and we will show you a no-code solution to creating a blog/website without writing code.

Even if you choose to do it yourself IONOS.co.uk have web builders if you want to build static sites or WordPress-managed sites. (Not only will you get support from us you will also get support from them free of charge).

With that said, let’s look at all the things you need to build a website.

What do I need to build a blog/website?

You’ll need the following 6 things to start your WordPress site.

  1. A domain name – this is fundamentally the most important part of building your brand. This is the name of your website such as google.com. The shorter the domain name the better but if you are going to be building a niche rather than a brand, we recommend (location+keyword or keyword+location domain names).
  2. WordPress hosting – this is where your website files are stored (Register a package on a site that gives you special offers. (Business WordPress on IONOS.co.uk is £1.20 per month for the first year to include a free domain name, providing it is available).
  3. Search Engine Optimization – Learn SEO
  4. Marketing – Learn how to do marketing and advertising.
  5. Networking – Build a network of followers and join social media pages and groups to promote your blog.
  6. Build An SEO Link Wheel and link your blogs and website together.

How much does a WordPress website cost?

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Depending if you plan to develop it yourself or hire a WordPress expert will determine the initial cost. We can build a WordPress site, manage it and create two blog posts per month for £25.00 pm based on a basic package to include professional emails, marketing, and advertising on our network and websites. We will send you a bespoke quote tailored to your needs on request.

A typical personal WordPress website can cost as low as £115 if you do it yourself. The cost of a business website can range from anywhere between £300 per year to as high as £30,000 per year if designed and developed by a professional.

We recommend all our readers start small and then add more features to your website as your business and budget grows. This way you will save money and minimize potential losses while avoiding overspending.

Which is the best website builder platform?

Although WordPress is free if you go to WordPress.org you may want to have a managed site with backups and get the support should things go wrong (yes occasionally things can go wrong especially if you do not do WordPress updates or plugin updates. We recommend using a managed-hosting package via an accredited hosting company.

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WordPress is the most popular website platform in the world. It powers nearly 43% of all websites on the internet.

WordPress is free, open source, and comes with thousands of pre-built website designs and extensions. It is extremely flexible and works with almost every third-party tool and service available to website owners. The only thing I will add choosing the free option does not give you a Domain Name and does not give you the support, should you need it. The open-source version is also very basic compared to a hosted version.

Step 1. WordPress Setup

One of the most common mistakes that beginners make is choosing the wrong website platform. If you choose the self-managed as opposed to managed hosting option you have the basic tools. We recommend managed hosting and as little as £1.20 per month for the first year it is cheaper than a cup of coffee, it then increases after a year to £9.60 plus the renewal of your domain name which is a one-time fee for the year of around £15.00 depending on which domain extension you are using. Each domain extension has a different renewal price.

Regardless of your choice in hosting packages, WordPress comes with thousands of designs and addons which allow you to create any kind of website you can think of.

If WordPress is free, then where is the cost coming from?

WordPress is free because you’ll have to arrange your own custom domain name and web hosting provider, which costs money.

A Domain Name is your website’s address on the internet. If your audience knows your domain name they will type it into their browsers, for those that don’t you will have to rely on exact match searchable keyword and phrase domains and if you do little SEO you will have to rely heavily on marketing and advertising to get your blog on the first pages of search engines. This is a costly endeavor so we recommend you start learning about SEO or leave it for the experts to handle.

If your audience is actively searching for you and knows your domain name they will type in their browsers to reach your site (For example, ukwebsitedesigners.co.uk, ukdomainbrokers.com).

With IONOS.co.uk you get a free domain name for the first year provided it is available to register. A domain name therefore for renewals typically costs around £14.99/year depending on the registrar and domain extension.

However, for more brandable names or names that have been bought by domain investors, the price of domains can be much higher. A one-word dot com domain name will usually command very high prices. List of most expensive domain names – Wikipedia If a domain investor generates traffic for the said domain name then the moment it is registered and developed it will increase in value. If the domain investor goes one step further and designs a logo, markets, and advertises the domain then the asking price will be in line with what you could potentially save in PPC advertising especially if the domain seller gets your domain on the first page of search engines.

If you need help choosing a domain name for your website, we are on hand to advise you. Alternatively, you can browse our list on our site.

If you choose to develop the WordPress site yourself and register for the WordPress package you will need to first register your details, such as name, address, telephone number, login username, password, and also your payment details.

You may be prompted to buy extra options such as Ranking Coach, JetPack, etc, we do not recommend doing this and recommend you opt out. You can do this later if you change your mind.

Next, you will add your payment information to finish the purchase.

After completing your purchase, you’ll receive an email with details on how to log in to your web hosting control panel (cPanel).

This is your hosting account dashboard where you manage everything like getting support, setting up emails, etc. Most importantly, this is where you’ll install WordPress.

Step 2. Install WordPress

When you signup with IONOS using our link, they will automatically install WordPress for you. They launched this one-click WordPress installer to make it easier for non-techy users to create their blogs.

What this means is you simply need to log in to your IONOS account, and then click the Login to WordPress button to get started. This setup process has really reduced the learning curve needed to make a blog. If you have a domain name associated with the WordPress package and have published your site you do not need to login into IONOS every time, all you need to do, for example, purposes only type /wp-admin at the end of your URL in the web browser. (https://www.yourdomainname.com/wp-admin).

Step 3. Select Your Theme

The visual appearance of your WordPress site is controlled by a WordPress theme. WordPress themes are professionally designed templates that you can install on your website to change its appearance. There are thousands of free and paid WordPress themes that you can install on your site. You can change your theme from the WordPress admin dashboard.

Visit the section on the left-hand side and look for Appearance » Themes page and then click on the ‘Add New’ button.

Change your WordPress theme

On the next screen, you will be able to search for 9,600 free WordPress themes that are available in the official WordPress.org themes directory. You can sort them by popularity, latest, featured, as well as other feature filters (i.e industry, layout, etc).

For the sake of this guide, we are using the ‘Hemingway’ theme on our site.

How to Install a Theme in WordPress

If you know the name of the free theme you want to install, then you can look for it by entering its name in the search field.

WordPress will give you a preview of themes in search results. Once you are happy with the theme you will need to install the theme and then click on the Install button. The beauty of WordPress is after you have installed the theme and then change your mind you can always go back to appearances and chose another theme.

Once you have installed your theme, you can customize it by clicking on the Customize link under the Appearance menu. This will launch the theme customizer where you will be able to change your theme settings with a live preview of your website. If you’re using one of the newer full-site editing themes, then you will see a different version of the site customizer.

The default WordPress customizer and full site editing don’t offer a true drag & drop customization experience.

You can even create a fully custom WordPress theme without any code.

Remember, you don’t need to finalize all theme settings right away. You will be able to customize it much better once you have some content on your website.

Step 4. Add Content to Your Website

WordPress comes with two default content types called posts and pages. Posts are part of the blogging functionality and appear in reverse-chronological order (newer items are displayed first).

Hiring A Content Writer.

If you are a proficient content writer you will have a dab hand at publishing content yourself, alternatively, you can hire a blogger to write content for you.

If you get stuck and need content written we are here on hand and we will give you backlinks as a double whammy. Just drop us a line if you need some articles written or want to proofread your content.

On the other hand, pages are meant to be static “one-offs”, they are usually one piece of information that rarely gets updated such as your about page, contact page, privacy policy, custom landing page, etc.

By default, WordPress shows your blog posts on the front page of your website. You can change that, and make WordPress show any static page as the homepage of your website (we’ll show you how to do that later in this guide).

You can create a separate page for your blog or news section to show your recent posts. Alternatively, you can create a website without any blog section at all.

You already know what your blog is going to be about so now you have to start writing.

To set up the navigation menu you’ll need to start adding a few pages to your WordPress site.

Pages To Include:

  • Homepage.
  • About Us Page.
  • Shop (if you have one)
  • Forum (if You Have one)
  • Directory (if you have one)
  • Contact Us Page
  • Legal Pages (Dropdown Menu)
  • Terms & Conditions
  • Privacy Policy
  • FAQ
  • Shipping
  • Disclaimer
  • Members Login

Now you have set up a WordPress theme you need to customize it with your images and text. There are plenty of royalty-free images on pixaby.com or pexels.com

The next thing you will have to do after you created your pages is to create your first post. WordPress by default provides you with your first post “HELLO WORLD”. You can delete this and create your new post. Do also build a category menu so that you build your posts to fit the categories. Your categories menu could be placed in the sidebar of your site and for mobile view also in the footer.

Remember to also remove powered by WordPress and the Theme Name in the footer of your site, this way it makes your site look more professional.

Don’t worry if you don’t have enough content for these pages, you could put a short sentence to let your audience know your site is under construction. You can always edit and update later. As long as you have not uploaded your site to search engines you are not going to have a whole lot of traffic other than bots so I would not worry too much about writing your first post. You could just say this post is under construction and do the same for your pages and tackle them one by one in your own time at a steady pace.

Head over to Pages » Add New page in the WordPress admin area. This will bring you to the page editor screen, which will look similar to this, depending on your theme.

First, you need to provide a title for your page, this title needs to be unique with keywords it cannot be more than 160 characters including spaces.

The home page title (Home) by default, should be changed to match your domain name. Search engines do not like the word (Home) for homepages and this is a little tip to help you get ranked for the keywords in your domain name.

After that, you can add content in the text editor below. You can add text, links, images, PDFs, embed videos, audio, etc.

Once you have added content to your page, you can click on the publish button to make it live on your website. Even when it is live your website will float in cyberspace and you have to do a number of things for it to be indexed and ranked, this is called search engine optimization (SEO).

Create Content For Your Posts.

Head over to Posts » Add New in your WordPress admin area, where you will see a screen much as you saw earlier when adding pages.

You can add a post title and then add content in the visual post editor. You’ll also notice some extra options in the sidebar like post formats, categories, and tags.

You can click on the save button to store your post as a draft or click on the publish button to make it visible on your site.

For more detailed instructions on how to utilize all these options on post and page edit screens, please see our guide on how to add a new post in WordPress.

Step 5. Customizing and Tweaking Your Website

There are a number of things you can do in your header (This is the image that will appear on every page and post. You could add your logo or add text. The widgets consist of search bars, category menus, and images to name a few. You should now have an idea of how you can customize your site and with a little patience, trial and error you will get there.

You should also have your navigation mapped out of all the pages that will be visible on every page and post page on your site. You could either have your home page show as your front page or have all your posts.

Let’s start by setting up a static front page (also known as the homepage).

Setting up a Static Front Page

You need to visit the Settings » Reading page in your WordPress admin dashboard. Under the ‘Front page displays’ option click on the static front page and then select ‘Pages’ you created earlier for your home and blog pages.

Don’t forget to click on the ‘Save Changes button at the bottom of the page to store your changes.

WordPress will now use the page titled ‘Home’ (Although the title should match the name of your domain name and should be changed the sooner the better), your site’s front page could also display your posts in order to this you will have to adjust the settings as in the image below.

Change Site Title and Tagline

During the installation, you get to choose your site’s title. WordPress automatically adds a tagline to your site title that says ‘Just another WordPress site’.

You can change both your site’s title and tagline at any time by visiting the Settings » General page.

Your site title will be the name of your website like UK Domain Brokers. The tagline is usually a single line that describes your website.

You can also leave the tagline field blank if you want because WordPress SEO plugins like All in one SEO, Yoast SEO, and others will override it for better search engine optimization.

Remember to save the changes before exiting the settings.

Set up Comments Settings

WordPress comes with a built-in comment system allowing your users to leave comments on your posts. You can in your settings set the comments to be approved by the site administrator which is you before publishing. This will eliminate spammy comments.

(I still have not got my head around why some people go above and beyond to send you questionable comments and emails, have they nothing better to do with their miserable lives? do they not think karma will not pay them a visit?).

To deal with this annoyance, you’ll need to enable comment moderation on your website, you should also install a stop spammers plugin and block countries from subscribing and leaving comments. You should also go one better and stop hackers from infiltrating your site (yes you will be surprised how many want to steal your domain name and your site. We use the ‘WordFence’ plugin for this.

Visit the Settings » Discussions page and scroll down to the ‘Before a comment appears’ section. Check the box next to the ‘Comment must be manually approved’ option.

Enable comment moderation

Don’t forget to click on the save changes button to store your settings.

Create Navigation Menus

Navigation menus allow your users to browse different pages or sections on your website. WordPress comes with a powerful navigation menu system, and your WordPress theme utilizes this system to display menus. Remember your menu will look different in mobile view to your desktop version. In the mobile view, you will have a drop-down menu and on a desktop, it will be horizontal or vertical.

Add a navigation menu to your blog.

You can do one of two things, you can create the pages first of all and then go to Appearance Section » Menus page, there you will be able to add your menu and pages and sort them out in the order you want them to appear.

Once you have selected the pages you want to display in your menu, click on add to menu button.

Add pages to WordPress menu

You will notice your selected pages filling the empty area of your navigation menu. You can move these menu items up and down to rearrange their position in the menu.

Select menu location

Now you need to select a display location. These locations are defined by your WordPress theme. Usually, most WordPress themes have a primary menu that appears in your website header at the top.

Finally, click on the save menu button to store your navigation menu.

You can now preview your website to see the menu live.

Step 6. Installing Plugins in WordPress

WordPress has a vast selection of plugins for various functions, This could cover SEO, Security, Cookie Banners, Google Analytics, Photo Galleries, etc. Plugins are like apps for your WordPress site. They allow you to add features and customizations to your WordPress site. You can install plugins from your WordPress dashboard by clicking on the Plugins page. There are currently more than free 59,000 plugins available for WordPress (do choose the ones with the most downloads). There are also paid plugin versions sold by third-party websites and developers, which give more functionality.

Step 7. Mastering WordPress

WordPress is easy to use, once you know how. It is also an extremely powerful content management system (CMS).

Using WordPress, you can create powerful niche websites capable of doing a lot more.

  1. Add an eCommerce store
  2. Add a directory
  3. Make it into a social media platform, (give Facebook or Twitter a run for their money).
  4. Create a discussion/forum
  5. Start your own podcast
  6. Create a membership site
  7. Create a video channel (like YouTube)
  8. Create a coupons website
  9. Build a reviews website (like Trustpilot)
  10. Create a site in different languages (multilingual websites)
  11. Create a Real Estate site and sell or rent properties
  12. Create a delivery service similar to Deliveroo or Just Eat
  13. Create a job board website
  14. Create a wiki knowledgebase website
  15. Create an auction site (perhaps auction domain names, or a site like eBay)
  16. Make your site the next business site like Forbes, Wall Street Journal (WSJ), or Huffington Post

If you liked this article, then please subscribe and get our (40 Things To Do List For Setting Up WordPress) PDF which will have a list of plugins to install, tried, and tested by us as well as an SEO Report for you to implement.

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Final Note From The Editor:

A website that is not on the first couple of pages on search engines should seriously think about having an SEO Link Wheel compromising one or two blogs. For example, we offer Marketing and someone may not necessarily visit UK Website Designers because of the keywords hence we have a subdomain that includes the keywords marketingagency.cymrumarketing.com If you are selling more than one service consider building a blog for each service you have.

On another note if you are a hobbyist or simply want to document your life in an online journal do not do the mistake I have seen, some friends write blog posts on social media walls (Facebook in imparticular), and Facebook posts are not to be used as blog posts (they can have a link to your blog post). They should ideally have an excerpt of the article giving the reader a teaser of the post itself. It pains me when I see this when the said people have not got a large network of followers but choose to write a book on the topic that is on their mind. This is where blogs play a crucial role to spread the news and grow your network.

Blogs can be used for all manner of reasons and posts can be shared on Social Media as I am going to do on LinkedIn. As you will see I will add an image for visualization and an expert of my article. I will also use the same hashtags that I have used on this page.

I have also experienced in the past people quitting because they think WordPress is difficult. WordPress at first glance may look complicated but if you follow the steps and reach out for our support you should be on your way to building a grand site. ** Remember to use hashtags on your site and in your settings.

Happy Blogging!

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20 Reasons Why Blogs Are A Must For Business.

20 Reasons Why Blogs Are A Must For Business.

  1. A blog will help to rank your linked website faster because of the regular content you post.
  2. Blogs help you establish yourself as an industry leader.
  3. Blogs help create new opportunities.
  4. Blogs help to build trust in client relationships.
  5. Blog articles create backlinks that you can share on other sites and social media platforms.
  6. Blogs can be added to your SEO link wheel to drive traffic from different directions.
  7. Blogs are cheaper to host than normal websites.
  8. You can create interlinks to previously published articles for reference.
  9. Blogs let users comment on posts.
  10. Content writers can contribute guest posts.
  11. Blogs help to create email lists.
  12. You can monetize your articles with affiliate links.
  13. Blogs help to update information about your business.
  14. Blogs help build brand awareness.
  15. Long tail and targeted lead traffic can be improved.
  16. Blogs are easy for getting social media exposure & new clients.
  17. Blog posts can drive long-term results.
  18. Blogging can help your brand work with influencers.
  19. Blogging can help your brand increase customer engagement.
  20. Companies that use blogs have 55% more visitors than websites.

Blogs and SEO Link Wheels.

I cannot stress enough the importance of Blogs and SEO Link Wheels!

If you think of it this way if you only have one site, you have only one source of traffic.

Yes, you can perform SEO, marketing, advertising, and social media optimization but if you have one brand you could expand using keywords related to your business (Brand Name +Keyword). 

To make your brand a household name you must do tonnes of advertising and marketing which can prove costly. Imagine having organic traffic for a fraction of the price. (I do not pay for advertising, and I have secured my global positioning, I am on the first page of Google for the search terms ‘UK Website Designers’ and ‘UK Domain Brokers’ plus many other keywords).

Having multiple blogs with exact match searchable keywords in your SEO Link Wheel is going to cost you less than traditional advertising.

Blogging helps your business grow in different ways. By having multiple blogs and adding them to your SEO Link Wheel you are essentially driving traffic from multiple directions.

Almost 4 billion people are connected to the internet worldwide, there is never a better time for companies to start blogging to enhance their lead generation strategies.

Blogging not only can help already established businesses it can also be the start of a side hustle and a second income for all of us.

You should always have a backup plan just in case something happens in your main job. You can theoretically start a business and generate work without the tedious journey of applying for second jobs and going to interviews. You can become your own boss. Imagine not having to answer to anyone, having to book days off, or traveling to work.

Earnings & Tax

If you are new to the game of blogging and you do start making money you must inform HMRC or the IRS that you are self-employed. Even if you buy and sell domain names you must let HMRC and the IRS know. In fact, if you buy and sell anything and do it on a regular basis you must declare your earnings. You will have to keep track of your revenue (your outgoings and income) and you will need to fill out a self-assessment form once a year.

Time

Blogging does not have to take a lot of time, it all depends on how fast you want to launch your site. Once you have done the SEO and have enough articles under your belt you can then post a couple of times a week.

A blog post a day still gives you time to work and play. 

If you are thinking of starting a side hustle, think of something you are truly passionate about, something that you feel you can share with the world, it could be a hobby or a craft.

You could also start a small business. A blog can be built around your interests. If you are not that good at writing invite guest bloggers to write on your site. Some guest bloggers will not charge and will simply be happy to get backlinks whilst others may charge a small fee.

Recent studies have shown that companies that prioritize blogging can expect 13 times more positive revenue.

It is important to note that blogging doesn’t only benefit big businesses but also small companies and new start-ups”. 

Domain Names

Firstly, you need to choose a domain name for your blog. If you are an established business, choose a domain (brand name+ keyword).

If you are starting up choosing just your own personal name is all well and good, but if people have never heard of you, they are less likely to search for you or click on your blog. If anything, use (your name + keyword). I do have a blog that I call my online business card (www.renataentrepreneur.com) which I have shortened to (www.irenata.com) and the shorter version forwards to the default domain). I use this site to direct people to my portfolio.

Domain names play an important part in brand credibility.

If you are a start-up and have decided on starting a website rather than a blog this will be your brand name (the mothership as I call it or the default site) where you can then branch out with an SEO Link Wheel and add multiple blogs. If you are just starting out, you want to choose a domain that truly reflects your overall business focus.

SEO

It is fundamental you perform SEO because without it you will not get indexed and ranked by search engines. You need to use a strategy by incorporating keywords that describe your brand or company within your metatags and body of your content. You will be able to establish an online presence quickly, providing you follow the steps to get your site launched.

When registering your domain name, try to register other TLD extensions so as to avoid cyber-squatters and spammers damaging your brand credibility. I try to in most cases register the dot com and also (.co.uk) whenever possible. As an example, I have developed www.ukwebsitedesigners.co.uk and the dot com is held hostage by a domainer, good luck to him selling the dot com because I will come after him/her with a UDRP if he/she does. For me, I use a sub-directory (pages) for my services and have used a sub-domain for my blog. What is good though is to have a separate blog for each service. For example, a person looking for content writing may not think to click my site UK Website Designers even though I do have a dedicated page. Sometimes it is better to add a completely independent site and link it to your website: (www.ukcontentwriters.com).

With my blog for this site, I set up a sub-domain, I then actually regretted what I had done because it has made a long tail URL: www.ukdomainbrokers.com

https://ukdomainbrokers.ukwebsitedesigners.co.uk

So I then forwarded the domain name www.ukdomainbrokers.com to it. I, therefore, do not recommend sub-domains, because long tail URLs are a nightmare and will roll off your WordPress page in mobile view unless you make the text small or write a keyword and hyperlink it. I am using font size pt 12 for demonstration purposes of my long tail URLs.

Interlink: Pros and Cons of Subdomains and sub-directories.

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Building A Brand

Your brand should distinguish you from all other businesses selling similar products and services. You should be the leader that makes your brand name stand out. For example, there can only be one ‘UK Website Designers’ or ‘UK Domain Brokers’, ‘UK Content Writers’, you get my drift. There are many brands trying to secure their global positioning, but the secret is in the domain name.

Your product or service must be of equal quality. You need to show you are producing good work and that your customers are satisfied. Your brand will show credibility and trustworthiness and is the driving force behind every campaign you create, and every product or service you launch.

Blogging

Whether you are making a blog for your established business or starting out, a blog is an online journal that updates your audience. Your blog could be a tutorial or news site, it could be a directory or forum, and your blog could even have a shop.

Unlike websites that are basically online business cards, a blog has more options and flexibility. A website does nothing more other than describing the business, as well as advertise and sell your products and services in an e-commerce store, but it does not tell stories.

For your audience to buy from you, you must capture their attention. You need to write about things that relate to your brand, product, and service, you need to entertain your audience and make the content you are writing valuable.

In contrast, blogs delve deeper and are more helpful in showing who you are as a brand and not just what you are selling. With an exact match searchable keyword or phrase domain name and the help of your blog, you can share content and comment on industry trends, which reinforces your company’s authority. 

Blogs allow your audience to engage in your platform to leave comments and suggestions. Blogs let users know about different topics of discussion. Your blog may have many categories and a search bar to find content quickly. Your blog should also have a subscribe option so that you can then build an email list and send the latest news and offers by email.

Blogs make your brand look more personal. It shows that you are human and more than a company selling products and that you are also reaching your audience and telling stories, through engaging content.

Build Brand Awareness

Your brand needs to secure global positioning to stand out in the industry. The more times your brand is mentioned the more likely it will be remembered, and this is where blogs come in handy to spread brand awareness. Each time you write a post, you are advertising your brand by sharing it on social media. In this era of saturated competition, it is important to make yourself look like an expert in your field to outshine the competitors.

With a well-written blog, you can easily attract your audience by providing quality content. If you entertain and teach your audience, they are more likely to come back and then buy your products and services. You need to show your readers that you are an expert so that customers feel safe to trust an expert company or service provider.

To stand out from the crowd you need to show you are a leader in your sector. It helps build a relationship of trust and credibility, thus, increasing the chances of building a firm foundation that people are compelled to come back to.

Organic Traffic

If you have an SEO link wheel of multiple blogs, you will fundamentally generate traffic from multiple directions to your (default website). There are many strategies for generating traffic but by far blogs are the ultimate force. By writing articles regularly and sharing them on social media, you will start to get free organic traffic in no time, which means that your audience will mostly contain people with a genuine interest in the product and service you are offering and writing about. Having a sound SEO strategy can help to attract new customers.

Link Building

Inviting guest bloggers to write on your blog and backlinking helps both you and the writer. Sharing your content on social media pages, groups and forums also helps to drive traffic. Unlike inbound linking, internal linking is something that you oversee. Inbound linking is where something you have published previously can be linked to your latest article on their site. Internal linking is a quick way to refer to another page, category, or article.

If you have multiple sites if say you cross-link an article you have written on one site and mention it on the other it all helps improve the success of your SEO and ranking. The more links you create inbound, outbound, or internal the higher you will climb and attract more potential leads and traffic. 

There are 200 factors considered by the Google algorithm, with inbound links and backlinks being important. It is assumed by experts that backlinks are the 3rd most important search engine optimization strategy. In fact, 41% of experts say that building links is the most difficult part of SEO.  When you link a site for example Wikipedia which has high Domain Authority, you can set your blog to ping them when you have published your article. This then sends a signal (email) for them to look at your article and if they see it is relevant to their audience, may indeed give you a backlink back. I usually allow for pingbacks to high authority sites because search engine algorithms can then detect the link.

Creating articles that are relevant to your audience and to businesses that are considered industry leaders can help you gain more relevant links. If people engage in what you are writing and believe your content can help their readers, they will ask you to mention them. Creating links to authoritative websites or getting recommendations from other websites signals to search engines about your trustworthiness and expertise in your specific industry. Backlinks also help to rank you higher for MOZ DA where you build your domain authority, which also helps you improve your overall popularity in search engines.

Email Marketing

They say, “The money is in the list”, this means the more subscribers you have the more likely they will buy from you because they have shared their email addresses with you. They want your newsletters, updates, and offers. Email marketing is undoubtedly a strong marketing tool.

To get people to subscribe either you have to have really good content that your readers like and want more of, or you offer a free e-book or a gift in exchange for their email. People are more likely to trust your email newsletters if they think that your blog content is relevant, engaging, and, most importantly, informative. 

Social Media

Spreading brand awareness is not only about social media, having your blog linked in your email signature, and wearing custom apparel all help with spreading the word. Apart from all the traditional methods of advertising and marketing, there are social media. I find that certain social media platforms perform better than others. Because I am a B2B service I find LinkedIn one of my favorite places to hang out on. I also have signed up for many pages and groups. Depending on the campaign and what I am promoting at the time, will depend on where I advertise. I very rarely use paid advertising because my exact match searchable keyword and phrases domain names usually are found on the first pages of search engines anyway, so I save myself money. Whenever I create a website or blog, I usually also create a Facebook Page to complement the default sites. I then link the pages to the sites.

A blog post is easy to share on social media platforms like LinkedIn, Twitter, Facebook, etc.

Every time you create a blog post, you should share it on your best-performing social media platforms. This then allows your friend, family, and connections to share your content if they find it valuable.

Sharing your content; allows your audience to learn about you. For example, on LinkedIn, you have your 1st, 2nd, and 3rd connections, and depending on the settings people may see your content even though they are not connected with you. This is an assured way of gaining new clients. Sharing your content on social media also decreases your workload and you can share the same article across multiple platforms rather than writing new articles many times in a week.

Start-ups

When you first start out with blogging you need to put the work in to get traction. A blog is not miraculously going to get on the first page of Google without you doing some hard work. For the first month or so you need to build up your blog to have many categories and articles, a bare blog is boring. You also need to perform SEO (this is important).

I have found if I write a couple of articles a day and I manually upload each page (article) to Google they index and rank my articles relatively quickly. I once had an article indexed and ranked in six minutes in the past.

As your site becomes more established you can ease off slightly with the blogging. It is possible to take a break from your blog for days, the reason being blogs can have long-term results. If you have a niche blog that is already established there might be tonnes of information that the new reader may find informative.

People assume that a blog has a short life cycle but if the information on the blog is valuable if will earn its foothold for many years to come. Ranked blogs can get traffic for many years, providing there is ample content. Blogs can generate long-term results and help your brand get better recognition.

Monetization.

You have built your blog, and you are getting traffic, but you could also monetize your blog with affiliate links and adverting banners. If you use a third-party affiliate program you need to have a lot of traffic to your blog/articles to get a conversion. It is estimated that for every 100 visitors you will get 1 click at a ratio of 1% however the percentage varies between (0.5% – 1%) and even then after the cookies are placed on the reader’s computer which could be 30 -120 days if this person does not return to the advertiser’s site you lose out on the commission. In other words, to get say 10 clicks you should have 2000 visitors at a ratio of 0.5%.

Blogs By Industry.

(Put a Location+Keyword in your Domain Name or vice versa).

Domain Names Sellers Blog.

If you are selling domain names you could have an article for each domain name you are promoting. Not only will your domain name get eyeballs, but it will also help your blog with ranking. Share each article on social media business platforms, groups, and pages.

Simply listing your domain names on a blog and doing little else is not going to get your domain name found. Even the big marketplaces do not do any SEO and showcasing your domain costs money.

You need to put the domain name in the header title of your article and perform SEO.

I did read not so long ago that one does not need to do SEO by a very famous domain investor and I thought to myself he got lucky when he sold his domains for millions in the dot com boom era but he is certainly not an SEO expert hence why his own website is not on the first page of Google other than for his name, but not for the keywords (Domain Brokers, Domain Brokering, Domain Investing or Domain Selling), which proves my point, that your personal name unless someone actually knows you, will not be searched for. You need to be famous to rely on your name alone to sell your products and services. Do not hold all your eggs in one basket.

The World is Your Oyster.

Whatever you feel passionate about, you can develop just about any topic you feel comfortable writing. Having multiple blogs helps generate traffic and draws in loyal customers. If say you love fashion, then become a fashion influencer, or if you like traveling write about the different locations you have visited. If you are a food business, you could share recipes and tips. You could also write about hosting parties. The categories I have mentioned above should give inspiration and if you need help choosing a domain name or setting up a blog we are here on hand.

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Blogging for Business

Blogging has many benefits, blogging can help to launch new products or campaigns, it also helps with brand awareness, and it drives organic traffic. Blogs can motivate and inspire people. Blogs let your visitors learn about you and your company and the products and services you provide. Blogs drive targeted traffic to the search terms used so that you have an intended audience for the product or service you are marketing and advertising.

Speculate to Accumulate

When selling domain names, the number of businesses that I have come across that simply say they are not interested before I can get a word in edgeways is unbelievable, they are usually too set in their way and think that their one and only website will suffice. But what if they could expand their SEO Link Wheel imagine how much traffic they could generate.

Blog Development

I believe a business that does not have the time or staff to undertake a project could hire a website designer or content writer to develop a blog or two for them. UK Website Designers can create blogs for £19.99 per month including domain name registration provided the domain name in question is available and not brokered. Please contact us regarding e-commerce sites.

When you have a store on your main website it would also be good to open integrated stores as additional income streams.

If you want to try it yourself we are an IONOS Partner and IONOS offers excellent packages for WordPress and Web Builder to include in most cases a free domain name for the first year.

IONOS - Official Partner

Some businesses are too busy to faff about with blogs or may not have the money. But blogging is far cheaper than advertising and marketing. A lot of businesses are reluctant about starting a blog despite the benefits. Blogs may at first seem challenging, but once you get the hang of it, it’s child’s play. We will send you a “To Do List” free of charge when you subscribe to our mailing list. Remember, the more you invest in your company, the more you get in return.

Blogs are cheap to run if you do them yourself and they are not difficult despite first impressions. Once you get the hang of it there is no going back. A blog lets you stay ahead of your competition. It gets you followers and subscribers, and you can do a multitude of things with a blog from turning it into a directory, forum, or simply a place to showcase your products and services and write content about your niche.

Brand Identity

By far the most important part of blogging is brand identity. Choose your domains wisely.

We recommend (Brand Name + Keyword), or (Location+Keyword). Sometimes domains may not be available but if you do a little tweaking like (Keyword+Location), or (Keyword+Brand Name) you could possibly find a match. An example of a domain name I would love to have had would have been www.renata.com but a watch battery manufacturer acquired the domain name before I twigged so I have settled for www.irenata.com. Sometimes settling for second best is not that bad.

If you want help Designing your site, SEO, Marketing, Content Writing, or simply want some ideas, just drop us a line. Don’t forget if you subscribe or message us we will send you an ‘SEO To Do List’ free of charge.

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Happy Blogging!

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Town & Village Domain Names.

https://www.raczyna.pl and https://www.raczyna.com

Raczyna.PL & Dot Com

I wrote a post a while back about Sovereign Domain Names over Iceland the Country trying to sue Iceland the Grocery Chain in the UK.

However moving on I acquired two domain names from where my mother was born in Rączyna (Raczyna.com & Raczyna.pl) in Poland, which I have since developed.

Now I have in the back of my mind slight anxiety because I know how crazy this country Poland is and I have seen firsthand how they demand things, similar to the the Royals in UAE.

Upon doing some research it is apparent that town and village domain names cannot be trademarked, unlike country domain names which in theory cannot be registered as they are part of the sovereign state. This means the Country Name alone cannot be registered and has to have a second or third keyword after it e.g.: ‘UK Domain Brokers’ or ‘UK Website Designers’.

So even though I have recently dropped some ‘Neom’ Keyword domain names I am now feeling slightly apprehensive because the Polish domain names are part of a blog to expand my personal branding and services, but also to teach local farmers about hemp cultivation and CBD products.

So you’re thinking why I am getting myself into a bit of a pickle is because the village ‘Rączyna’ has most of my family living there and because of an ongoing family feud I also wanted to let the whole village know what type of people my family are.

I have tried twice to offer an olive branch to make peace and both times was told they were not interested in making amends. So without mentioning their names, the villagers will put two and two together and will know who I am as news travels fast amongst villagers.

I have purposely not mentioned their names but have put the article under ‘Rączyna News’, Not only that I plan to write an autobiography to include how they have treated my daughter and I. Basically to cut a long story short my Aunt has scammed her way into taking land that rightfully belonged to my mother. My proposal was that they could have the land as long as they started growing hemp. However, my cousin said it was illegal to grow hemp which in the blog I have proved him wrong. I told him if he did not want to work with me I would make sure he would never be able to sell his produce should he change his mind.

So even if they did not use their real names in applying for investments they would surely be found out once they sign written commission agreements which would require a sworn affidavit.

So either way my family bridges have been burnt and to think all I wanted was a public apology from my cousin’s mother and his wife.

If You want to read about it here is the link: https://raczyna.pl/renata-chciala-publicznych-przeprosin-od-rodziny It is written in Polish but there is a translator widget you can use.

So even though I am slightly apprehensive I will wait it out and if the local authorities try to demand I release the domains to them as I have documented evidence that I did try to contact them a while ago to see if they had any objections or if they were interested in acquiring it from me. The domains are in use now. So it will be the case what came first the chicken or the egg.

Towns don’t have trademarks on their names so trademark law does not apply. Anything with a geographical origin cannot be used as a trademark. But once you include some additional letters or text then it is a whole new ball game and these types of domains can be trademarked.

Hence “Cardiff” (Cardiff+ext) cannot be trademarked but “Cardiff Pizza” (Cardiff+keyword+ext) can.

The only time things could go belly up is if the domain damages the reputation of a specific town or village then the domain owner may be held liable for this damage, which will result in a legal complaint and that could result in you losing the domain name.

Obviously, I have not said anything derogatory about the village, just about some of the people in it.

My main focus is to advertise hemp cultivation and CBD production. Even if I lost both these domain names which are merely pointing to my blog they cannot take my blog down and I will have plan B as I have acquired the following domain names which I would put in its place I am merely taking advantage of the fact how much traffic I can generate at this present moment in time:

www.polandmonthly.com

So the only time I think it may be a problem is if:

  • The intended use of the website is illegal and detrimental to your town. (Which it is not).
  • If the domain is readily available to register then there should not be a problem unless it has been registered and is deemed as cybersquatting in exchange for a ransom monetary demand.

The domain is available for registration (if you can go through with the registration it means that it hasn’t been listed as reserved, registrars have lists of domains not available to the public which sometimes include geographical locations), I beg to differ on this as when I first started out many years ago I got a ticking off even though it was not a geographical location for having guccishoes.wales in which Gucci demanded I surrender the domain name. This was many years ago may I add and have since learned what you can and cannot register.

Just remember do not just buy a domain name and sit on it. Develop it to create traffic which will make your domain name more valuable and if you can offer a product or service you are in theory creating equity.

About UK Domain Brokers

UK DOMAIN BROKERS – UK WEBSITE DESIGNERS – DIGITAL MARKETING

Welcome to UK Domain Brokers !

UK Domain Brokers in conjunction with UK Website Designers offers Website Development, Web Hosting, SEO, Marketing and Domain Brokering and Business Consulting.

Ideal for startups wanting to set up their business for the first time . We will walk you through step by step strategies to get you on the right path.

We will help you write your perfect business plan, find you premises and funding. We will help with recruitment.

If you have an idea and you want to expand your product or service and make it a Brand we will help you find your ideal domain name. We will show you a way to market your company using a SEO link wheels.

No job is too big or too small. We offer competitive pricing for website design and hosting and we even can help with pay per click advertising.

Please do not hesitate to contact us for a no obligation chat, we are only a phone call or email away.

We are happy to give free friendly transparent advice, as everyone has to start somewhere and we understand the importance to generating more traffic to your business, therefore we can guide you to prosperity.

Disclaimer: 

UK Domain Brokers and its representatives including the owner make no guarantees your domain names will sell, this all depends on the quality, supply, demand and equity perceived or otherwise. If your domain name is not generating traffic, is not developed is not selling a product or service, is not short and in demand then an already established business is unlikely to buy your domain unless they are branding or re-branding. 

You need to give value for money! Consider Developing a Micro Site, Perform SEO, add affiliate links and drive traffic to the domain name. Get your domain name in front of a global audience and on all search engines. Eventually your prospective buyer will find you.

A domain name has no value if it has no equity.

***Please also note due to the current world economic situation over the Coronavirus Covid -19 Pandemic many companies are laying off staff cutting costs or closing their doors for good.

(Please note this offer does not apply to domain names for sale on our store or on our partner websites). Monthly web hosting fee after 6 months will cost £49.99 this offer does not include ecommerce stores. Please enquire for our ecommerce pricing.

You supply the content and images. We will even Design a logo for your brand inclusive of our website packages.

You just tell us what colours you prefer and we will do the rest including Blog Posts, Google Business Pages & Analytics.

Contact Us:

(Please note our telephone lines are temporarily closed due to Coronavirus Covid-19)

We apologise for any inconveniece caused and are only taking calls if your matter is urgent.

Our telephone is: + 44 (0) 2920463180 (Temp Closed) / + 44 (0) 2921690036

Mobile/Cell: + 44 (0) 7565253529

Office Hours:

London GMT

Mon to Fri 10am to 17.00 Saturday 12.00 to 16.00 Sunday & Bank Holidays Closed.

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Looking forward to hearing from you soon!