Category: DOMAIN NAMES SALES, BROKERING & ACQUISITIONS (Page 1 of 21)

Domain Names Sales, Brokering & Acquisitions.

Dot XYZ Domain Extension Trustworthiness.

Domain extension .xyz

I see so many domain extensions available and am bemused on how many people buy them and then try to broker them.

From my own experience unless you have a top-level domain name like .com, .net .co.uk .org .info or a country-code domain extension you run the risk of confusing your viewers who may question the legitimacy of your website if you have not acquired a TLD.

As an example, if a website was named www.ukdomainbrokers.xyz (this a domain name for example purposes only and does not exist I do not think) as opposed to www.ukdomainbrokers.com which I own, which one would you choose to click on?

A top-level domain name is determined by DNS hierarchy which represents the first stop after the root zone. In simpler terms, a TLD is everything that follows the final dot of a domain name.

Now I am based in the UK and I have tested the dot com over the .co.uk and the dot com wins hands down. It ranks faster but then again all search engines are USA-based, have USA algorithms and focus on the dot com as the king of all domain extensions.

I would never consider a domain extension such as (.XYZ) as it looks tacky for starters and may encourage spammers and hackers to clone legitimate sites. In fact, some browsers are disallowing this domain extension.

Google SEO Guidelines

https://developers.google.com/search/docs/beginner/seo-starter-guide
https://developers.google.com/search/docs/advanced/guidelines/get-started

According to Google, it is the content on the website that will help rank your domain rather than the domain extension. However to have targeted GEO Fencing having a lesser-known domain extension will generate unwanted traffic and will actually damage your website’s credibility.

As an example, you can set your desired traffic through Google Search Console formerly known as Google Webmaster but even though I am located in the UK I may on occasion use dot coms. What I find even when setting my traffic to the UK only, I still get a lot of traffic from the USA.

Just because it is cheap to register a lesser-known domain extension does not mean you should. You will find registrars often have special TLDs promotions to entice new customers, hence I would stick with TLDs if you want to help your prospective buyer to get the most out of the domain name.

#xyzperils #xyzdomainextensions #xyzextentionsarebad #spammers #hackers #cybercrime #credibility #legitimacy

Rejestrator domen polskich -(Polish Domain Registrar)

Polish Country Code Domain Extension – Rozszerzenie domeny polskiego kodu kraju

Godaddy & Polish Domain Registrars are on my radar today.

I have multiple Polish Domains Renewing in February, my domains auto-renew is off so you can imagine the shock when domains that were due for renewal in February get renewed even though I had no intention of renewing them.

Obviously, I phoned Godaddy to complain and was told Polish Domain Registrars take payment for Domain Names 3 weeks ahead of the renewal date unlike dot coms or other TLDs, but he could not explain why the domains were renewed even though the auto-renew was not set.

He proceeded to issue me a refund and when I asked will I get the payment back the same day he said yes.

I waited a couple of hours and my bank account did not show any refund so I phoned Godaddy again and was told I had to wait 3 – 10 working days to get my money back.

Now I am a business owner and I use e-commerce payment gateways all the time and I can issue refunds the same day but this agent was being difficult and saying he will not assist me.

Godaddy is a gorilla of a company so you would think they would be able to issue refunds the same day.

As for Polish Registrars, I feel they should do what the rest of the world is doing and not set rules differently, assuming Godaddy has not just taken the payment early.

I responded and said Godaddy should make their consumers know and have something on their website to say that some countries will take payment 3-4 weeks ahead of the renewal date…there was utter silence after that.

What other registrar renews a domain name 3 weeks ahead of schedule? It would be interesting to know other people’s experiences from other countries.

Do let us know in the comments if other countries are doing the same.

I do not have a good word to say about Poland even though my parents were Polish and I have dual nationality. The only reason I have the domain names in question is that I have Polish clients. The Polish Registrar will get paid on the day of renewal and not a day sooner.

I have taken the liberty of translating this post into Polish to make it easier for Polish people to read even though I do have a translator on my site.

Do feel free to make your comments or subscribe to our website.

POLISH TRANSLATION – TŁUMACZENIE NA JĘZYK POLSKI

GoDaddy i rejestratorzy domen polskich są dziś na moim radarze.

Mam wiele odnowień domen polskich w lutym, automatyczne odnawianie moich domen jest wyłączone, więc możesz sobie wyobrazić szok, gdy domeny, które miały zostać odnowione w lutym, zostaną odnowione, mimo że nie miałAm zamiaru ich odnawiać.

Oczywiście zadzwoniłam do GoDaddy, aby złożyć skargę i powiedziano mi, że polscy rejestratorzy domen pobierają płatności za nazwy domen 3 tygodnie przed datą odnowienia, w przeciwieństwie do dot coms lub innych TLD, ale nie potrafił wyjaśnić, dlaczego domeny zostały odnowione, mimo że automatyczne odnowienie nie nastąpiło ustawić.

Przystąpił do zwrotu pieniędzy, a kiedy zapytałem, czy otrzymam zwrot pieniędzy tego samego dnia, powiedział tak.

Czekałam kilka godzin, a moje konto bankowe nie wykazało żadnego zwrotu, więc ponownie zadzwoniłem do GoDaddy i powiedziano mi, że muszę poczekać od 3 do 10 dni roboczych, aby odzyskać pieniądze.

Teraz jestem właścicielkam firmy i cały czas korzystam z bramek płatności e-commerce i mogę wydać zwroty tego samego dnia, ale ten agent był trudny i powiedział, że mi nie pomoże.

Godaddy jest gorylem firmy, więc można by pomyśleć, że będą w stanie dokonać zwrotu tego samego dnia.

Jeśli chodzi o polskich rejestratorów, uważam, że powinni robić to, co robi reszta świata, a nie inaczej ustalać zasady, zakładając, że GoDaddy nie przyjął płatności przedwcześnie.

Odpowiedziałam i powiedziałam, że GoDaddy powinien poinformować swoich konsumentów i mieć coś na swojej stronie internetowej, aby powiedzieć, że niektóre kraje wezmą płatność 3-4 tygodnie przed datą odnowienia… po tym nastąpiła zupełna cisza.

Jaki inny rejestrator odnawia nazwę domeny 3 tygodnie przed terminem? Interesujące byłoby poznanie doświadczeń innych ludzi z innych krajów.

Daj nam znać w komentarzach, jeśli inne kraje robią to samo.

Nie mam dobrego słowa do powiedzenia o Polsce, mimo że moi rodzice byli Polakami, a ja mam podwójne obywatelstwo. Jedynym powodem, dla którego mam przedmiotowe nazwy domen, jest to, że mam polskich klientów. Polski rejestrator otrzyma wypłatę w dniu odnowienia, a nie dzień wcześniej.

Pozwoliłam sobie przetłumaczyć ten post na język polski, aby ułatwić Polakom czytanie, mimo że mam na swojej stronie tłumacza.

Zachęcam do komentowania lub subskrybowania naszej strony internetowej.

#godaddy #polishregistrars #domainrenewals #domainrefunds #samedayprocessing #ecommerce #merchantgateways #paymentgateways #refunds #godaddypl #polscyrejestratorzy #odnowieniadomen #zwrotydomen #przetwarzanietegosamegodnia #ecommerce #bramkihandlowe #płatnościbramki #zwroty

Domain Registrar – Names.co.uk Poor Customer Service.

Domain Registrar – Names.co.uk Poor Customer Service.

As most of my readers are aware I suffer from “Cerebellar Atrophy” and sometimes I muddle up my words or spell things incorrectly, it’s a bit like dyslexia where you are 100% convinced the spelling is correct even if it is not, as was the case that proved to be costly with the email address I used to register 4 domain names and spelled the email wrong with this domain registrar company (Names.co.uk) in December.

It wasn’t until after I checked what was happening with my dot com domains that I spotted the spelling error of my email.

I proceeded to contact Names.co.uk (Namesco) in December 2021 trying to explain that their dashboard was not allowing me to update my email and started a support ticket.

I waited until the beginning of January 2022 seeing as I had not heard from them and spoke to someone who said she would correct the spelling error of my email and to wait 48 hours.

Forty-Eight hours came and went and I noticed that both my dot com domain names were still suspended, so I phoned Names.co.uk again. Each time I was told my support ticket was in a queue. In total, I have spoken to 7 individuals on 7 separate occasions and today was the last straw and I lost my rag with them.

I was told by the previous agent that I would have to fill out a form and prove I was the owner of the said business “UK Website Designers” so I went two steps further I created a page on my website https://ukwebsitedesigners.co.uk/office-use (If I was not the owner of the website I would not be able to create a page and have their reference number) and addressed it to the person who had emailed me. I even said I would supply official documentation if need be. This correspondence was last week. As well as this I would not be posting on the subdomain of this site either if I did not have some authority.

You could argue that my website designer if I had one may be the one trying to possibly steal the domains in question even though the rest of the registrant data appertained to me correctly and I was able to update my email for the (.co.uk) versions without any issue through their dashboard, which reflected with Nominet.

I even went to Nominet to prove I was the legal owner of “UK Website Designers” which is a (.co.uk) domain name (www.ukwebsitedesigners.co.uk) and screenshot the registrant details of the domain name.

However Names.co.uk was not having any of it and my two domain names (www.cymrujournal.com and www.cymrubuzz.com) are still suspended, hence I phoned them one last time with my disdain.

If this carries on I will have no alternative to lodge a complaint with ICANN and tell the world and his neighbors about them.

I have now filled out their wretched form four times on the PDF for four separate domain names. Furthermore, the form was not editable through PDF editor, you would think they would send out a word document or make the PDF amendable, but no, they prefer to drag their heels and make it difficult.

Let see how long it will take for them to get their act together and change the email once and for all.

Will I ever use this company again, most certainly not? Will, I ever recommend this company to anyone? I highly doubt it.

What I will do is put my recommendations in my directory on this site, give them a one-star review and tell my, readers, not to go anywhere near this shambles of an outfit.

Imagine if this was a domain name and I was selling the domain www.cymrujournal.com or www.cymrubuzz.com, my sale would most probably have gone cold, never mind my reputation.

Granted I made the spelling error myself but how hard is it to update an email address to the correct one when logged into the God-forsaken Dashboard?

I have now painstakingly had to delete every backlink I ever created for these domains as it was damaging my reputation.

I am now not bothered about rebranding after this fiasco as this has just put a dampener on things and cost me a lot of time and effort.

What I will do however is give them a run for their money seeing I have just secured www.ukpremiumdomains.com and www.premiumdomainsuk.com

I will go above and beyond and do everything I can to give their competitors business.

Bad Press.

This company is not without bad news in 2012 they got hacked and all their customers then had to change their compromised card details.

https://en.wikipedia.org/wiki/Namesco

https://www.ispreview.co.uk/story/2012/01/14/hackers-breach-namesco-security-to-steal-uk-customers-credit-card-details.html

TRUSTPILOT (1 STAR REVIEWS)

https://uk.trustpilot.com/review/www.names.co.uk?stars=1

Note From the Editor.

They claim they have never heard of “UK Domain Brokers”, or “UK Website Designers” or myself, well now they will. A simple Google search shows who I am and what businesses I own.

For their information, I own this, and I am slowly growing and may in time outgrow them.

This is NOT how you treat customers.

They are not ranking organically for the search terms “Registrars” or “Premium Domains”, are not on page 1 or 2 of Google, and are resorting to Google Adwords.

The only reason this company came on my radar, in the beginning, was because they were offering a free domain name registration, but this was just a marketing gimmick, to get new signups because once you have registered the first domain name the offer no longer applies. Note the saying “if something is too good to be true it probably is”. Lesson learned as they say.

Let’s see how long it takes them to update my email address.

I will probably write an update on this article rather than make a new one.

Anyone else who has encountered bad experiences with this company is invited to make their comment below.

Update 12/01/22

I have just received an email today and it basically said that the statement I submitted did not have my address, so ICANN may reject the registrant details. Let me tell you the statement did have my address and I have responded to the email. I am also a sole trader and am not registered with companies house just with HMRC.

Email Correspondence, just to prove a point.

If I was not the legal owner of UK Website Designers I would not be able to write this article and copy and paste the email correspondence.

To add more proof to my credibility here is the statement I submitted with content redacted.

Business Bank Statement Redacted.

This is now going to get to the point I will be contacting ICANN myself and starting a UDRP with this company if they do not update my email.

13/01/22 UPDATE.

The saga continues, I filled out the PDFs and attached my signature which you can do as an image on the trial subscription which by coincidence ended yesterday and is normally £15.17 a month. So you can imagine my anger when I get a reply that my signatures were not accepted because they were not in between the lines and were not handwritten.

You can read the email below:

Obviously, this company does not know how signatures work on PDFs, either you type out your name or initials or you can add an image with a handwritten real signature which I did, that matched my driving license. But yet again they are being difficult.

My patient is wearing thin with this company and I do not see why I have to pay a subscription to add my handwritten signature as I cannot scan and print the document as I am working from home.

If they come back with an excuse why they cannot send me the document to add my e-signature, they will give me no alternative to blasting this article all over the internet including LinkedIn where I have over 10K connections and I will tag every single employee of Nameco so that they can read this article. This no doubt will put a dent in their pockets as everyone is going to think twice before using them if this is the trouble a person has and have to go through just to change a simple signature that could have easily been done on their dashboard, thus avoiding this BS. It was not hard to do but they have made it difficult and have wasted my valuable time.

They will then see how good I am at marketing and advertising.

I have had enough 🤬🤬🤬!!!!

UPDATE 17/02/22

The saga continues.

Despite asking multiple times for Names.co.uk to send me a PDF with e-signature they point blank refuse to co-operate so I have sent one last email to them requesting they send me a PDF with e-signature. I have embedded an email they sent me and my reply pls all the key people I will tag and send an email to the Director. Obviously, I cannot share his email address for GDPR reasons but if you go to www.rocketsearch.co you can get the information on basically anyone.

The email from Names.co.uk and my reply are below along with all the key people and just to knock this up a notch I have the email of Director Claudio Corbetta. I will forward my complaint that I send to ICANN and cc him into it as well as translate my email into Italian.

This is beyond a joke and everyone on this planet will get to read my disdain for this company if they do not cooperate with me.

To raise a complaint with ICANN globalsupport@icann.org

To contact VERISIGN https://www.verisign.com/en_US/company-information/contact-us/index.xhtml

CORRESPONDENCE

According to “William Lowe” it is the responsibility of the customer to get a tool that allows for e-signatures. If a company wants an e-signature they should be responsible for sending out a document and not the other way round. What’s worse is the fact after reading the bad reviews on Trustpilot, I have learned to transfer my domains to another provider Namesco LTD will charge for the service. for an authorization code. Reading the reviews they are saying this is industry standard they are chatting 💩. I have used many registrars in my time and non-charge to move a domain away. It is the new registrar that you move a domain to that will charge for new registration. As soon as I get these domains I will move them and deactivate my account. I most certainly will not be paying any admin fees.

I have had a gut full, all this just to change an email address and put an e- signature on a PDF. I do not see why I have to pay the adobe acrobat subscription which costs £25 per month just to add an e-signature. I am not eligible for the trial as the offer has expired. If they want the e-signature so bad then they should pay for the e-signature tool. I cannot leave my premises to go anywhere as I am working from home and I am isolating. If I have to waste money to provide an e-signature them it is on,y right they lose money because I will make this go viral.

ENOUGH IS ENOUGH!

#registrars #domainnames #ukdomainbrokers #ukwebsitedesigners #domainregistrars #namesco #namesltd

Disability UK Backlinks.

As most of my readers know I own a fair few websites which I use in my ever-growing SEO link wheel, one of them being “Disabled Entrepreneur”. There I post about different illnesses, mental and physical, and offer a hub for my readers to share their stories.

I also use the website for inspiration, motivation, and empowerment. When it comes to my own personal disabilities I tend to use the site as an online journal which in turn is a form of therapy as I can vent out and release all my tensions.

However, when it came to marketing my site I found many people having difficulty spelling the word “entrepreneur“. I found the keywords I was using long and difficult to recite, so had to think of a way to make things a little easier for people to remember and spell and came up with www.disabilityuk.co.uk Fingers crossed this shorter version domain name that is forwarded to www.disabledentrepreneur.uk will be easier to recall.

I did try looking up the .com version of the site but the website that is related to the domain looks very outdated. The contact details are sketchy and it looks like something from the 90s. If anyone reading this can find the owner of www.disabilityuk.com please either give me their contact detail or ask them to message me. I have no intention of parting with my newly registered domain name but would ideally like to partner with the individual of the .com version. According to whois, it is due to expire 2022-07-18 it was registered in 1999 but because no SEO was performed it is not ranking for the keywords and is not on the first page of Google. Whatever the reason the owner of the dot com has to have this domain, his website is in dire need of a revamp. Ideally, I would like to know what his/her future intentions are of having the domain name.

This is where link building comes in as I announced the new domain name not so long ago in the article here: https://disabledentrepreneur.uk/disability-uk-new-brand-name/

#disabilityuk #disabledentrepreneur #disabilities #disabled

Cardiff Gas Engineers – (cardiffgasengineers.co.uk) Domain For Sale.

www.cardiffgasengineers.co.uk

Cardiff Gas Engineers – www.cardiffgasengineers.co.uk – Domain For Sale!

I have had this domain now for just over a year. Originally I planned to develop into a directory of Gas Engineers in Cardiff and offer advertising space.

I decided to renew the domain name but let go of the hosting of my WordPress site. It is still generating traffic because it is now associated with a landing page.

Perhaps in the future, if I cannot find a buyer I may decide to develop it again as I had originally planned.

VALUATION

Valuation For The Undeveloped Domain Name is:

$2,600 Converted to GBP is £1912

However, we will accept £1,500 or £70 per month

Spread over a 24-month term paid by direct debit and a signed contract.

We believe this domain is valuable because it has had marketing, SEO, is generating traffic, and is being advertised on multiple marketing websites. Not only this we also have a list of Cardiff Gas Engineers that can be added to a directory. If the potential investor is interested in acquiring the domain with a view to adding it to a blog or rebranding, please let us know your requirements in the form below.

I can integrate the price into affordable monthly installments to include Website Design, Development, Hosting, SEO, Marketing, Content Writing, and Advertising.

Secure Your Global Positioning By Owning An Exact Match Searchable Keyword Domain Name Today.

#cardiffgasengineers #cardiffheating #cardiffplumbers

Pros & Cons of having Subdomains and Sub-directories.

Subdomain or Subdirectory? What They Are & How They Affect SEO

Over Christmas, something came to my attention about Sub-Directories and how companies use them. The URL in question is now a 404 page on an NHS site (meaning the page has been moved or deleted). but it was something that was on a poster at a bus stop which was shared on Linkedin by someone I am connected with that caught my attention: https://www.linkedin.com/posts/goro_the-longest-website-address-i-have-ever-seen-ugcPost-6879803181556125696-OQsr/

The URL in question was:

https://www.nhs.uk/conditions/conronavirus-covid-19/coronavirus-vaccination/coronavirus-vaccine

As you can see the URL is still linked and visible even though the page content is missing. The advertising agency and the website designers NHS use have a lot to answer regarding this…

So for the person that designed the poster and signed it off, this poster should bever have gone to print. Imagine how much money the NHS wasted and ended up with eggs on their faces as people are now talking about it. Whoever agreed to publish such a long hyperlink should have their wages docked, or it was a marketing agency they should be fired.

To think someone, somewhere, got paid to do this makes my mind boggle. Any reputable website designer would have suggested a QR Code or URL shortener to either scan the code, rather than have such a long tail of a domain. Another option would be to secure a domain name, similar if not the same www.germawareness.co.uk so that people can remember and spell it, and forward it to the page so that the audience could spell it and memorize it.

I have a subdomain that I use for my site. The parent site is www.ukwebsitedesigners.co.uk but I have a sub-domain https://ukdomainbrokers.ukwebsitedesigners.co.uk/ however I would never expect anyone to remember it, let alone spell it so I have pointed the domain www.ukdomainbrokers.com to the sub-domain and applied the shorter version for advertising and marketing purposes.

The image below is the NHS sub-directory was the category description page after the domain name.

On the other hand, a sub-domain is the website description title before the domain name as you can see by the diagrams below.

My question is who would ever remember a long tail hyphenated domain name?, the answer is no one and even I had trouble writing it down from the video.

Elderly people especially cannot remember things may have trouble memorizing or spelling a long tail domain name, so reading the poster was shocking, to say the least, in fact, anyone trying to memorize the domain name would have had trouble reciting it.

Whoever the advertising company is the NHS use, should be reprimanded as this is disgraceful.

This would never happen on my watch. To think the NHS is complaining they do not have enough money seems to not take into account the money they are wasting on website designers that do not consult them properly and allow for shoddiness to happen.

The link to the video can be found here.

Notice how I have shortened my text by only using one highlighted word. There are other ways to shorten hyperlinks using third-party software such as www.bitly.com to name a few.

Pros and Cons of Sub-domains and Subdirectories.

What is a subdirectory?

A subdirectory is the tail end of a domain name, it is a type of website hierarchy under a root domain that uses pages and folders to organize content on a website. A subdirectory is the same as a subfolder and the names can be used interchangeably. Typically a website is made up of different category sections and web pages.

In the early days of MS Dos and HTML coding, a web designer would create folders and put the web pages into those folders called subfolders or subdirectories. This is method is similar to how we store files on our computer, where we create folders and put images, documents, and spreadsheet files into folders.

When it comes to subdomains being built with WordPress and other PHP-based websites, those subdirectories are virtual. They don’t exist on the server as such but can be migrated using “FileZilla” where you can navigate to them with an FTP program and see the actual folders. Although virtual, they are still a part of the file structure of the website and are still called subdirectories.

A subdirectory is a part of the website that is associated with the domain name.

What Are Sub-Folders

In a computer file system, a subdirectory is a directory that is contained another directory, called a parent directory. A parent directory (root directory) may have multiple subdirectories. In operating systems with a GUI such as Microsoft Windows, a directory is called a folder, and a subdirectory is called a subfolder.

Subdirectory URL

In a URL, the subdirectory comes after the root directory of a website or domain name. For example, “UK Website Designers” root domain is www.ukwebsitedesigners.co.uk and a subdirectory URL might be something like this: https://ukwebsitedesigners.co.uk/contact-us. Or it may be a tad more complicated such as https://ukwebsitedesigners.co.uk/services/uk-video-creation. I have illustrated a sub-directory below:

Example Subfirectory Structure.

The problem with subdirectories and subdomains is they can be lengthy and very hard to remember.

What I do if I am advertising something and marketing domain names for example I may write a post, which would be on the subdomain but in the subdirectory, and then forward the domain name I am advertising to the post rather than point it to my subdomain.

My subdirectory will look ugly and long and even possibly hard to remember potentially confusing the user’s experience and even perhaps risking navigation to the next piece of relevant content if I did not shorten it with a domain name forwarded to the article. Therefore I always try to shorten the URL whenever possible. Url shorteners are another way to shorten a hyperlink, or you could go one step further with QR Codes.

Think of the Russian doll as the structure of a Subdirectory. Each folder can have another folder or category within one another which would mean you could have a subfolder within a subfolder within a subfolder until you end up with multiple, even hundreds, of layers of folders deep.

One should however consider the user of the domain before structuring kilometer-long hyperlinks. Just because it can be done does not mean it should be done and it could become a nightmare for search engine bots to crawl your site even going as far as making your website slow to load.

The only advantage to subfolders is that backlinks, domain authority, and page authority are closely linked to the root domain, which helps with ranking your website.

What is a subdomain?

At the end of the spectrum, a subdomain is a type of website hierarchy under a root directory and acts as an independent website. This type of subdomain, you can use another content management system, where you could build another website as I have done with www.ukwebsitedesigners.co.uk and use WordPress for my subdomain www.ukdomainbrokers.com

The beauty of subdomains you can save yourself a lot of money buying individual domain names and developing them. Having a subdomain of a root directory that has been optimized and ranked by search engines essentially is benefiting your subdomain and once you perform SEO on the pages it will show search engines that you are updating your site regularly. Sometimes a website owner has not got the budget to buy up one-word dot com domain names but if he/she used the one keyword as a subdomain, they have essentially hacked the keyword they needed to be associated with their default website. They then can build on the subdomain an entirely new website, yet closely link it to the root directory or as I call it the mothership.

The structure of the subdomain can also have pages and categories essentially adding more subfolders.

Here is an example my domain name www.ukdomainbrokers.com forwards to the subdomain:

https://ukdomainbrokers.ukwebsitedesigners.co.uk/#home

Which has pages and categories for example:

https://ukdomainbrokers.ukwebsitedesigners.co.uk/category/domain-names/

Which may contain a subfolder https://ukdomainbrokers.ukwebsitedesigners.co.uk/new-domains-listed-for-sale/

However, you will never find a subdomain with a subdomain.

A subdomain is generally considered a standalone site that is branched off from the main domain.

SEO and Subdomains

In terms of SEO, a subdomain can be an advantage to boost ranking especially if you have a blog associated with it and are updating content regularly. Unlike subdirectories, a subdomain’s domain authority won’t automatically be reflected from the primary domain name, therefore you have to independently have to perform SEO on all the individual pages you create and track them using Google Analytics or similar. Your parent site may already have tracking but your subdomain is essentially a separate entity and needs to be tracked separately even though it is associated with the root directory.

Why use subdomains?

Website hosting can be costly and if you create pages in your root directory the hosting provider will charge you for extra pages especially if you are using a web builder. However, the subdomain uses storage data your hosting provider has already allocated. For example, your one page on your root directory may have enough content to fill 100 pages but you are only using one page, if you try splitting this into 100 pages on your main site the hosting provider will charge you. However, with a subdomain, the content from one page can be split into multiple pages on a subdomain again you will not be using storage from your default parent website if you use WordPress. WordPress platform typically stores data virtually but you can back up your data via the root directory using “FileZilla Client”. You should every so often back up your files for security reasons, just in case your website gets hacked or taken down. Check the instructions with your hosting provider on how to do this,

Having subdomains not only helps to optimize your parent site it is ideal if your business has a lot of content that would be difficult to manage all on one website.

If for example, you have a directory as I have, you may also want to offer advertisers advertising space and their very own landing pages in which a subdomain would be an ideal addition to your default site.

When to Use Subdomains

  1. Directory
  2. Forum
  3. Landing Pages
  4. Geo Locations (have your site in different languages
  5. Blog
  6. Ecommerce Store
  7. Events
  8. Support

A subdomain can save a business a lot of money when building an SEO link wheel and having multiple Domain Names pointing to different services. There are a number of instances when a company should use a subdomain. Below are the most common.

1. Directory

 A directory is a website listing individuals and businesses alphabetically or thematically with details such as names, addresses, and phone numbers. The directory could have a subfolder to a link to a landing page where the advertiser could showcase their brand.

2. Forum

An internet message board where communities come together to participate in topics of discussion. Each topic would be a subfolder and each subscriber would have their own subfolder.

3. Landing Pages

A landing page is a web page that a person “lands” on after clicking through from an email, ad, or other digital location. A landing page has many uses from lead capture to buying your products. It can also serve as a micro-website for a business that wants to get more exposure that may use the page for advertising purposes. Here I have my own landing page that is associated with another website owned by “UK Website Designers” https://ukdomainbrokers.ukwebsitedesigners.co.uk/category/cymru-marketing/

4. GEO Targeting

If you have a website that serves multiple countries or regions, rather than implementing a translator widget on your site, which I do by default, one could duplicate part of the site into another language and add it as a subdomain. As an example, if you have a directory of different states or counties you may want to create subdomains for the different regions you serve. Here are two subdomain sites that Craiglist.org use: https://cardiff.craigslist.org/ or https://london.craigslist.org/

5. Blog

It is a well-known fact a blog will get you ranked faster than any other site so it makes sense to either have multiple sites in your SEO link wheel or subdomains of your parent site.

6. Ecommerce Store

Having an e-commerce store as a subdomain is of personal preference but I tend to build a store as a subdirectory rather than a subdomain. People are more likely to search your website rather than remember the hypertext string to put in their browser. They are more likely to type “ukwebsitedesigners.co.uk/shop” rather than “shop.ukwebsitedesigners.co.uk” both these strings are for example purposes only.

7. Events

If you are planning on hosting events in the future (Covid Regulations Permitting) you may find partitioning a section of your site into a subdomain. This can be useful when you want to distinguish a section of your default site. As an example, Microsoft does this with its events.microsoft.com.

8. Support

Having a support page on your site can be really useful especially if you are a growing business and have a lot of customers. A contact page may suffice but I highly recommend a chat widget so that you can interact with your online visitors. There are many Blue Chip companies that are faceless and all you can do is email them, which is no good especially if your matter is urgent. For instance, Google uses support.google.com instead of google.com/support. The main reason is probably because of the site structure and having a dedicated subdomain would make sense if they have multiple support categories.

Technically speaking a website can use both a subdomain and a subdirectory structure.

How do subdomains and subdirectories affect SEO?

The consequence of subdomains is debatable with some SEO experts believing that Google’s crawlers could confuse a subdomain for an entirely different website from the main domain. I tend to agree with this statement as I have not been able to track my website and my subdomain accurately without integrating two lots of tracking analytics. However, others say its crawlers can recognize subdomains as extensions of parent domains, I personally disagree with this because my subdomain subfolders have never been tracked through the parent site until I integrated a second code on my subdomain.

I have also noticed is that my subdomain outperforms my parent site, which tells me my main site does not have many changes whilst my subdomain has on a regular basis, which is why I generate more traffic.

Google Considers Subdomains as Separate Standalone Sites

(Citation) https://www.searchenginejournal.com/subdomains-vs-subfolders-seo/239795/#close

According to “Search Engine Journal” Google treats subdomains as a separate site, from your main parent site. This is particularly evident within Google Search Console formerly known as Google Webmaster, where subdomains have to be verified separately from the content that exists under the main domain website.

Some SEO professionals argue that subdomains don’t share the authority they receive from inbound links (or backlinks) with the parent site. The opposite can also be also true; subdomains are considered separate entities from your parent website, they may not share any of the link authority you’ve already built to your default parent website.

If you’re optimizing pages for the same keywords on your parent site and also on your subdomain, you could run into a problem by competing with yourself. However, if you use different keywords on your landing pages and header titles your website will be ranked differently. As an example, my keywords for my parent site are “UK Website Designers” whist I do mention those keywords in my Subdomain my header keywords are “UK Domain Brokers” and you will not find the two websites on the same search results.

Which is Better: Subdirectory or Subdomain?

Before contemplating a subdomain do take into consideration if you ever wish to migrate your site to another hosting provider, you will have to copy the root directory as well as your subdomain files as they are stored separately and this is a nightmare to do as I speak from experience, not only this if you wish to track analytics you need one for the parent website and the other for your subdomain.

Regardless of your reason to have a subdomain or subdirectory, you’ll want to stay abreast of SEO best practices in order to meet your ultimate website goals.

#subdomains #subdirectories #qrcodes #urlshortners #hyperlinks #seo #websitedesign #bitly #nhslongurl #nhswebsitedesigners #nhsadvertisingagaency

Cardiff Solicitors (cardiffsolicitors.co.uk) Domain For Sale.

“Cardiff Solicitors” (www.cardiffsolicitors.co.uk) Domain Name For Sale.

Currently, Cardiff Solicitors is forwarded to the Cardiff Probate Solicitors site which is a Cardiff Solicitors Directory & Forum, offering the following services:

Business Directory, Business News, Business Forum. Advertising, Digital Marketing, Solicitor Video Marketing, Solicitor Website Design, Solicitor SEO/SMO, Solicitor Domain Brokering, Solicitor Business Coaching, Solicitor Content Writing.

The domain is already generating traffic and comes with a subscriber’s email list.

You could use the domain as part of your SEO Link Wheel to drive traffic using exact match searchable keyword and phrase domain names, utilizing it as a blog or news site. Remember search engines tend to rank websites faster than have frequently uploaded original content.

Buy It Now Price:

£2,000

(or Lease over 3 years at £60 per month)

**Please Note:

Domain Does Not Include Hosting Fees, from £29.99 per month with a one-time setup fee of £99.99 for design and development.

Payments will be initiated via ‘Stripe, or GoCardless, based on a signed contract.

Other domains for sale:

www.cardiffprobatesolicitors.co.uk and www.conveyancingcardiff.co.uk

Buy the whole portfolio for £5,000 or LEASE TO BUY at £140 per month based on a 3-year contract term excluding any hosting fees.

Please drop us an email to discuss your project:

#cardiffsolicitors #cardiffprobatesolicitors #conveyancingcardiff

Welsh Brewery (welshbrewery.co.uk) Domain For Sale.

www.welshbrewery.co.uk

Welsh Brewery Domain Name For Sale!

I wrote not so long ago on my marketing blog about a Brewery in Cardiff selling 99 Pubs for £87.3 Million GBP.

You can read the post here.

In light of this, the domain name www.welshbrewery.co.uk would be an ideal domain to acquire as an add-on to an SEO Link Wheel to generate traffic using exact match searchable keyword phrase domain name.

The domain is currently not pointing anywhere and is not developed.

Undeveloped Domain Price £1,000

(or Rent for £120 per month for 1 year and buy out for £50 after the 12th month.)

Anyone interested in acquiring this domain should message us using the form below.

#welshbrewery #welshbeer #welshcraftbeer #craftbeerwales #beer #brewery

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