AI Digital Trust New Service Launch

Data scrapers infringe copyright or trademark rights, data protection legislation, and/or contravene the Computer Misuse Act 1990.


In a world driven by data and technology, the need for secure and trustworthy digital interactions has never been more crucial. Enter, a groundbreaking platform poised to redefine the landscape of digital trust and security. With its official service launch, AI Digital Trust is set to revolutionize the way businesses and individuals safeguard their online presence.

AI Digital Trust is not just a service; it’s a commitment to empower digital confidence. In an era where cyber threats loom large and privacy concerns are at the forefront, this platform harnesses the power of artificial intelligence to provide cutting-edge solutions that ensure a secure and trustworthy digital environment.

Intelligent Threat Detection: The heart of AI Digital Trust lies in its sophisticated AI algorithms that continuously monitor and analyze online activities. This intelligent threat detection system identifies potential risks, ranging from malware and phishing attempts to data breaches, allowing users to stay one step ahead of cyber threats.

Privacy Protection: Your digital footprint is unique, and so should be its protection. AI Digital Trust offers robust privacy protection mechanisms, allowing users to control and manage their personal information securely. This service ensures that your online interactions remain private and free from unauthorized access.

Real-time Security Updates: The digital landscape evolves rapidly, and so does the threat landscape. AI Digital Trust keeps users informed with real-time security updates, ensuring that they are aware of the latest cyber threats and can take proactive measures to stay protected.

What sets apart is its user-centric design. The platform is built with the end-user in mind, providing an intuitive interface that makes navigating through its features a breeze. Whether you’re a tech enthusiast or a casual internet user, AI Digital Trust is designed to cater to all levels of digital literacy.

In addition to individual protection, AI Digital Trust envisions building a community of trust among its users. The platform encourages users to share insights, report suspicious activities, and collectively contribute to a safer digital environment. By fostering a sense of community and shared responsibility, AI Digital Trust aims to create a network of digitally empowered individuals and businesses.

As we step into an era where digital interactions are an integral part of our daily lives, the importance of a trustworthy and secure online environment cannot be overstated. AI Digital Trust emerges as a beacon of innovation, providing a comprehensive suite of services that redefine the standards of digital trust.

In an era where digital content is king, businesses face an increasing threat from copyright trolls seeking to exploit intellectual property for their gain. Recognizing the critical need to safeguard businesses against such threats, AI Digital Trust introduces a cutting-edge Copyright Scanning Service, a powerful tool designed to fortify businesses’ defenses and protect their creative assets.

Copyright trolls are entities that exploit copyright law for financial gain, often by wrongfully accusing businesses of copyright infringement. These trolls use automated tools to scour the internet for potential targets, casting a wide net and threatening legal action to extract settlements. This menace poses a significant risk to businesses of all sizes, potentially leading to legal battles, reputation damage, and financial losses.

AI Digital Trust’s Copyright Scanning Service stands as a robust defense mechanism against copyright trolls. Leveraging advanced artificial intelligence algorithms, this service meticulously scans digital content, identifying potential copyright infringement issues before they escalate into legal disputes.

Comprehensive Content Analysis: The scanning service employs state-of-the-art algorithms to analyze digital content comprehensively. From images and text to multimedia files, AI Digital Trust’s technology leaves no stone unturned, ensuring a thorough examination of all elements that could be targeted by copyright trolls.

Swift Detection and Notification: One of the key strengths of the Copyright Scanning Service is its ability to detect potential copyright issues swiftly. The moment a suspicious match is identified, businesses receive prompt notifications, enabling them to take immediate action to address the concern before it escalates.

Documentation and Evidence Gathering: In the unfortunate event of a legal challenge, AI Digital Trust provides businesses with detailed documentation and evidence of the scanning results. This can serve as a crucial defense, showcasing proactive efforts to ensure compliance and authenticity in digital content.

AI Digital Trust recognizes that each business is unique, with its own set of challenges and creative assets. The Copyright Scanning Service is customizable, allowing businesses to tailor the scanning parameters to align with their specific content types and industry requirements. This flexibility ensures that businesses receive a solution that fits seamlessly into their existing workflows.

By offering a comprehensive Copyright Scanning Service, AI Digital Trust empowers businesses to confidently engage in digital content creation without the constant fear of copyright trolls. This service acts as a digital guardian, allowing businesses to focus on innovation and creativity while knowing that their intellectual property is shielded from exploitation.

In a world where creativity is a valuable asset, AI Digital Trust’s Copyright Scanning Service stands as a beacon of protection, ensuring that businesses can thrive in the digital landscape without falling victim to copyright trolls. Stay ahead, stay secure, and let your creativity flourish with AI Digital Trust.

Visit our integrated service page today to experience the future of digital security. Don’t get caught out by copyright trolls. Even if you think you have nothing to worry about you may have an image that has been copied and you have copied it without realizing it was copyrighted, this will land you in hot water. Regardless if the entity that has scanned your site is a bonafide company, if they scrape, scroll, or troll your website deliberately for financial gain they can only be described as unethical lower than life trolls. Check out to see if your website and images have not been scanned and stored. Alternatively, let us scan your site and have peace of mind, whilst keeping the trolls at bay.

AI Copyright Troll
Image Credit: Depicting Copyright Troll
Microsoft Bing AI Image Creator from Designer Powered by DALL. E 3

#aidigitaltrust #copyrighttrolls #copyright #copyrightinfringement #intellectualproperty #scanning #scraping #crawling #archiving #storingdata #snapshots #screenshots #disaclaimer #fairuse #thumbnails #backlinks #imagecredits


Do Search Engines Rank Websites By Their Domain Authority (DA)?

Do Search Engines Rank Websites By Their Domain Authority (DA)?

Debunking the Myth: Do Search Engines Rank Websites By Their Domain Authority (DA)?

In the realm of search engine optimization (SEO), the concept of Domain Authority (DA) has gained considerable attention. Developed by Moz, DA is a metric that aims to predict a website’s ranking potential on search engine result pages (SERPs). However, there is often confusion surrounding the extent to which search engines actually utilize Domain Authority in their ranking algorithms.

Understanding Domain Authority (DA)

Domain Authority is a proprietary metric developed by Moz, which quantifies the authority and trustworthiness of a domain on a scale of 1 to 100. It is calculated based on various factors such as the number and quality of backlinks, social signals, and other link-related metrics. The higher the DA score, the greater the likelihood of a website ranking higher in search engine results.

Domain Authority and Search Engine Rankings

Contrary to popular belief, search engines like Google do not directly use Domain Authority as a ranking factor in their algorithms. The DA metric is an external measurement developed by Moz and is not a part of the proprietary algorithms used by search engines to determine search rankings. Google, for instance, relies on hundreds of ranking factors, including relevance, user experience, content quality, site speed, mobile-friendliness, and backlink profiles, among others.

Search Engine Ranking Factors

Search engines use complex algorithms that consider a multitude of factors when ranking websites. While backlinks are an important ranking signal, search engines assess numerous other elements to determine a website’s relevance and authority. These factors include:

  1. Content quality: The relevance, uniqueness, and comprehensiveness of the content on a website play a crucial role in determining its ranking.
  2. User experience: Factors such as site speed, mobile responsiveness, ease of navigation, and overall user engagement significantly impact a website’s ranking potential.
  3. On-page optimization: This includes elements like keyword usage, meta tags, headings, and overall website structure, which contribute to a website’s visibility in search results.
  4. Backlinks: While not solely dependent on DA, search engines consider the quality, relevance, and quantity of backlinks pointing to a website as an indicator of its authority.
  5. Social signals: Indicators such as social media shares, likes, and comments can indirectly impact search engine rankings, reflecting user engagement and interest.
  6. Domain age: Older domains may have a higher likelihood of ranking well due to their long track record and potential accumulation of quality backlinks.
  7. Technical SEO: Proper website indexing, XML sitemaps, canonical tags, and other technical aspects contribute to a website’s crawl ability and indexing.

Although Domain Authority is a widely recognized and respected metric in the SEO community, it is crucial to understand that search engines like Google do not directly use DA as a ranking factor. While DA provides a useful benchmark for assessing the overall authority and link profile of a domain, it is merely an external metric developed by Moz.

Search engines utilize a plethora of ranking factors, including but not limited to content quality, user experience, backlinks, and technical SEO, to determine website rankings.

SEO professionals and website owners should focus on a comprehensive approach to optimization, considering all aspects of SEO and not solely relying on DA. Building high-quality content, optimizing on-page elements, fostering a positive user experience, earning relevant backlinks, and ensuring technical soundness is essential for achieving higher search engine rankings. By understanding the broader context of search engine algorithms, one can develop a well-rounded SEO strategy that leads to improved visibility and organic traffic.

What is Domain Authority?

In the vast world of search engine optimization (SEO), there are numerous metrics and factors that determine the visibility and authority of a website. One such metric that holds significant importance is Domain Authority (DA). Domain Authority is a search engine ranking score developed by Moz, a leading SEO software provider, to predict how well a website will rank on search engine results pages (SERPs). It has become a widely accepted industry standard for measuring a website’s authority and influence.

Domain Authority is measured on a scale of 1 to 100, with higher scores indicating a greater potential for ranking higher in search results. The algorithmic calculation takes into account various factors such as the quantity and quality of links pointing to a domain, the overall link profile, and other factors that influence a website’s search engine visibility.

It’s important to note that Domain Authority is not a metric used by search engines like Google in determining search rankings. Rather, it is a tool provided by Moz to help SEO professionals and website owners assess the relative strength of their domain compared to other websites.

The Factors Influencing Domain Authority:

  1. Link Profile: One of the primary factors that influence Domain Authority is the quality and quantity of inbound links to a website. When reputable and authoritative websites link to your domain, it signals to search engines that your content is valuable and trustworthy. However, it’s not just about the number of links, but the quality and relevance of those links that play a crucial role.
  2. Root Domains: The number of unique root domains linking to a website is another factor that contributes to Domain Authority. Having a diverse set of websites linking to your domain indicates that your content is relevant and valuable across different sources.
  3. Content Quality: High-quality, informative, and engaging content attracts more links and enhances the overall authority of a domain. Creating valuable content that resonates with your target audience is essential for improving your Domain Authority.
  4. Social Signals: While not a direct factor, social signals such as likes, shares, and comments on social media platforms can indirectly impact a website’s Domain Authority. When content gains popularity on social media, it has the potential to attract more links, increasing the overall authority of the domain.

Improving Domain Authority:

Improving Domain Authority requires a comprehensive SEO strategy that focuses on various aspects of website optimization. Here are a few steps that can help improve your domain’s authority:

  1. Build a Strong Link Profile: Focus on acquiring high-quality backlinks from authoritative websites in your industry. This can be achieved through content creation, outreach, and building relationships with other webmasters.
  2. Optimize On-Page Elements: Ensure that your website’s on-page elements, such as meta tags, headings, and keyword usage, are optimized for search engines. This helps search engines understand the relevance and quality of your content.
  3. Create High-Quality Content: Invest in creating valuable and engaging content that resonates with your target audience. High-quality content not only attracts more links but also keeps users on your website for longer, improving user engagement metrics.
  4. Improve Site Speed and User Experience: A fast-loading website with a user-friendly design and intuitive navigation contributes to a positive user experience. Optimizing these aspects can indirectly improve your Domain Authority by increasing user satisfaction and engagement.
  5. Stay Active on Social Media: Engage with your audience on social media platforms, share your content, and encourage social sharing. This can increase the visibility of your content and attract more links and traffic to your website.

Domain Authority is a metric that provides valuable insights into the relative strength and authority of a domain. While it doesn’t directly impact search engine rankings, it serves as a useful tool for SEO professionals to assess and compare the authority of different websites. By focusing on building a strong link profile, creating high-quality content, and optimizing on-page elements, you can improve your Domain Authority and increase your chances of ranking higher in search engine results.

What does MOZ say regarding the Evidence of Domain Authority As A Ranking Factor: The Evidence

Examining the Evidence of Domain Authority as a Ranking Factor: Insights from MOZ

In the ever-evolving landscape of search engine optimization (SEO), understanding the factors that influence search engine rankings is crucial for website owners and digital marketers alike. One such factor that has garnered significant attention is Domain Authority (DA). Developed by MOZ, a leading authority in the field of SEO, DA is a metric that predicts a website’s ability to rank on search engine results pages (SERPs).

Domain Authority is a metric developed by MOZ to determine the strength and authority of a website’s domain. It is scored on a scale of 1 to 100, with higher scores indicating greater authority. The metric takes into account various factors such as the number and quality of inbound links, social signals, website structure, and other SEO-related elements. Although DA is not a direct ranking factor used by search engines like Google, it is widely regarded as a valuable indicator of a website’s overall authority and potential to rank well.

Understanding the Evidence

MOZ has conducted extensive research and analysis to explore the relationship between Domain Authority and search engine rankings. While they emphasize that DA should not be considered a replacement for analyzing individual ranking factors, it provides a useful comparative metric when evaluating the competitive landscape.

  1. Correlation with Rankings: MOZ’s research has consistently shown a strong correlation between higher Domain Authority scores and higher search engine rankings. Websites with higher DA tend to have a better chance of ranking prominently on SERPs. However, it’s important to note that correlation does not imply causation, meaning that a high DA score alone does not guarantee top rankings. MOZ advises website owners to focus on improving their overall SEO strategy rather than solely fixating on increasing DA.
  2. Competitor Analysis: One of the significant benefits of Domain Authority is its usefulness in competitor analysis. By comparing the DA scores of competing websites within a specific niche, website owners can gain insights into the relative strength and authority of their competitors. This analysis can inform strategic decisions, such as identifying areas for improvement or targeting keywords with less competition.
  3. Link Building: MOZ asserts that quality link building remains a critical factor for improving Domain Authority. The number and quality of inbound links from reputable websites significantly impact a website’s DA score. However, MOZ emphasizes that the focus should be on earning natural, high-quality backlinks rather than engaging in manipulative link-building practices. Building a strong link profile over time can contribute to improved rankings and increased Domain Authority.
  4. User Experience and Content Quality: While Domain Authority primarily measures the authority and strength of a domain, MOZ suggests that a strong correlation exists between high DA scores and positive user experience (UX) factors. Websites with higher DA often exhibit better UX, including faster loading times, mobile responsiveness, intuitive navigation, and high-quality content. These factors indirectly contribute to improved search engine rankings.


The evidence provided by MOZ highlights the significance of Domain Authority as a valuable metric in the field of SEO. While it is not a direct ranking factor, it offers valuable insights into a website’s overall authority and competitive positioning. By focusing on building a strong link profile, optimizing user experience, and delivering high-quality content, website owners can enhance their Domain Authority and improve their chances of ranking well on search engine results pages.

However, it is crucial to remember that Domain Authority is just one piece of the SEO puzzle. A holistic approach that encompasses multiple ranking factors and focuses on meeting user intent and providing valuable content remains essential for long-term SEO success. MOZ’s insights serve as a guide for website owners and digital marketers, helping them navigate the ever-changing SEO landscape and make informed decisions to achieve better search engine rankings.

Further Reading:

Domain Authority: Is It A Google Ranking Factor? (

Google Ranking Factors: Fact or Fiction (

#seo #domainauthority #da #serps #content #linkbuilding #competitoranalysis #ranking #rootdomains #socialmedia #socialsignals #backlinks #domainage

Why exclusively brokering is a bad thing

Why exclusively brokering is a bad thing

Brokering is the act of facilitating a transaction between two parties for a fee or commission. The idea of being a broker has become increasingly popular in recent years, with the rise of online platforms and the gig economy. However, exclusively brokering, or relying solely on brokerage services for income, can be a bad thing for both brokers and their clients.

  1. Lack of Control: Exclusively brokering means that brokers do not have control over the products or services they are brokering. They are dependent on the decisions of the parties they are facilitating transactions for and often have limited ability to influence those decisions. This lack of control can make it difficult for brokers to ensure that their clients are receiving the best possible deals, which can lead to dissatisfaction and loss of business.
  2. Conflict of Interest: Brokers who rely solely on brokering fees for income may be more likely to prioritize their own financial gain over the best interests of their clients. This conflict of interest can lead to brokers recommending transactions or products that are not in their client’s best interests. In addition, brokers may be tempted to steer clients towards transactions that will result in higher fees, even if those transactions are not the best fit for the client.
  3. Limited Earning Potential: Exclusively brokering can be a risky business model, as brokers are dependent on the volume and frequency of transactions to earn income. This can be especially challenging for brokers who are just starting out and do not yet have a large client base. In addition, brokers may find that they are unable to earn enough to sustain themselves if there is a downturn in the market or if there is a decrease in demand for their services.
  4. Lack of Expertise: Brokers who exclusively broker may not have the same level of expertise as brokers who specialize in a particular product or service. For example, a broker who exclusively brokers real estate transactions may not have the same knowledge or experience as a real estate agent specializing in a particular area or type of property. This lack of expertise can limit the broker’s ability to provide valuable insights and advice to their clients.
  5. Lack of Long-Term Relationships: Exclusively brokering can lead to a transactional relationship between brokers and their clients, rather than a long-term partnership. Clients may see brokers as a necessary intermediary, rather than a trusted advisor. This can limit the potential for repeat business or referrals, as clients may not feel a sense of loyalty or connection to their broker.


          Exclusively brokering can be a bad thing for both brokers and their clients. It can limit brokers’ control, earning potential, and expertise, while also creating conflicts of interest and limiting the potential for long-term relationships with clients. Brokers who are considering exclusively brokering should carefully consider these potential drawbacks before committing to this business model.

          Furthermore whilst exclusively brokering potentially can mean more money in the pot for the broker, if a domain sells, stating you are exclusively brokering will burn bridges because other brokers will be reluctant to share the information to spread brand awareness. Only loyal followers of the broker may help by sharing the content but other brokers will not find it in their best interest to help their competitors. It, therefore, makes more sense to partner with a few brokers and share the commission, that way it helps to widen the gap in spreading brand awareness.

          Remember if you do decide to jointly broker your domain names, you must get the person to sign a joint broker commission agreement so that there are no misunderstandings down the line, (we have an agreement should you not have one which we can send to you free of charge).


          A domain name that is simply listed on a marketplace will just be sucked into a saturated list of domains and unless the domain name has some marketing and SEO the likelihood of the domain name being found will be limited unless someone actively is looking for it by typing the domain name into the search bar of their browser. Therefore it is imperative to have a landing page and perform SEO and marketing for the domain name in order for it to be found. Sales pages on marketplaces do not do any SEO and will simply rely on someone to search for the domain name for the user to land on that page. Here at UK Domain Brokers we write content and optimize meta descriptions so that people can find domain names in a number of ways.

          If you want us to help you get your domains on the first pages of search engines and write content to help the prospective buyer, then reach out to us. Listing your domain names with us is free, however marketing and SEO costs from £20.00 or $25.00

          UK Website Designers Agency Banner AD of Services.

          #domainbrokering #domainbroker #domainnames #domainsforsale #exclusivelybroketing #exclusivity #marketin #ouboundmarketing #seo #landingpages #monetization #affiliatemarketing #partnering #partnerships #jointbrokering #domainbrokeringcontracts

          Marketing Consultant – Market Research UK Domain Names Acquired!

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          Domain Acquisition Announcement!

          We have acquired



          We are pleased to announce a few domain acquisitions. We have nothing set in stone so if someone really needs these domains they should reach out to us and it will be up to the highest bidder to be able to legally own these domains.

          We will not be doing any marketing on these sites until they have been fully optimized.

          Stay tuned to any developments, but we are confident that the fortunate person who acquires these sites will have a very productive business.

          We are in the middle of developing both sites and both these domain names have been reserved for a potential client. We aim to sell these domains as a package with one domain name as the default website and the second a blog with the exact match searchable keyword search terms. All businesses large or small should have a blog to help with SEO (search engine optimization). In fact, businesses should not rely on one website but should have a number of sites in their SEO link wheel.

          We will do our utmost best to get both domains indexed and ranked and on the first pages of search engines to help this company with lead generation.

          Rome was not built in a day and nor will our websites but hopefully, our hard work will help this company to generate traffic and leads and pay off in time.

          We will be adding affiliate links to monetize the sites until we start getting a return on our investment.

          #marketingconsultant #marketresearch #marketing, #digitalmarketing #marketingconsultantcardiff #marketingconsultantuk #marketresearchuk #marketresearchcardiff #polls #trendanalysis #businessauditreports

          Domain Names Optimization, Monetization & Valuation.

          The views expressed are my own, where I have used examples of strategies, that have worked for me when I build websites. I have also gained vast experience over the years using resources from mentors specializing in marketing, advertising, and SEO. I understand not everyone will agree with me over my opinions, but what I have published I have tried and tested and know what works well for my clients. Being able to get a company on the first page of Google to generate organic traffic and keep them there is what is most important. Knowing how to optimize a website is the difference between an SEO expert that can value domain names, workout PPC advertising budgets and a domain seller.



          Domain Names Optimization, Monetization & Valuation.


          1. What is a Domain Name?
          2. What are the most popular Domain extensions?
          3. Valuation.
          4. How Do I Value Domain Names?
          5. Registering Multiple Domain Names.
          6. What are country code TLDs?
          7. How and Where to Register Domain Names.
          8. How to pick a good Domain Name.
          9. Dot Com Domain Names.
          10. Domain Extensions To Avoid.
          11. Geo Fencing.
          12. Monetizing Your Domain Names.
          13. Domain Hacks & Flops
          14. .XYZ Domain Names.
          15. Final thoughts.

          1. What is a domain name?

          A domain name is a URL (A Uniform Resource Locator), colloquially termed a web address, which is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.

          It is a combination of protocol, subdomain, domain name, domain extension, and directory. A URL is a specific type of Uniform Resource Identifier. It is the address of your website on the World Wide Web. It’s what people type into their web browsers to find your website.

          For a better understanding of what a domain name represents one needs to understand the format of how a domain name is written.

          When you register a domain name for your website/blog or resell, users will find it much easier to remember you if you perform SEO.

          When visitors enter your domain name in their browsers, their computer sends a request to a cluster of servers called the Domain Name System (DNS). The DNS then responds with the IP address of your website’s hosting server, which is how people can use your domain name to reach your website.

          The key for people to remember your URL is to have a memorable name that is short and easy to spell. People are more likely to remember a keyword or a brandable name over a long-tail phrase, a series of numbers, and hyphens.

          2. What are the most popular domain extensions?

          Extensions often indicate the nature of the website. Some example:

          • .com – for any type of Global Commerce.
          • cc tld – country code domain names, such as – .io – .in – .au – .pl – .i.e – .wales – .cymru, etc, – (United Kingdom), etc.
          • .edu – for an Educational Government Sites.
          • .org – for Non-Profits or Other Miscellaneous Organizations
          • .gov – for Government Sites.

          However, unless one is proficient in SEO one should refrain from buying and selling domain names in the hope of making big bucks. If you cannot value a domain name properly and do not know anything about SEO how can you possibly sell a domain name?

          Most people just pull a figure out of the hat and hope someone will come along and buy their domains, whilst others will list them on saturated marketplaces that attract domain investors.

          Nine times out of ten either a startup will look to hand register a domain name themselves or they will ask their website designer to do it for them and sometimes they will just buy what is available. A company that wants to rebrand may approach another company to make an offer to acquire the domain name, but in most cases, people settle with what they have already got.

          If you are a global brand you may want a domain name that has one word and is a dot com. The word could be a dictionary keyword or a made-up brandable word.

          3. Valuation

          For a domain to have value it needs to be:

          • Short
          • Easy to Remember
          • Easy To spell
          • Match the location where traffic is being generated.
          • Have equity (Equity could include an App, a Directory, A Social Media Platform or Search/Booking Site, or an e-commerce Store, Product or Service.
          • Has Branding Nine times out of ten I will design a logo for a domain to increase the value. If you click the link you will see the most expensive logos ever sold.
          • Is Developed
          • Is Indexed and Ranked and is on the first page of Search Engines, saving on PPC advertising
          • Is Generating Traffic
          • Has Investors

          An SEO expert will find a way to get a domain name without paying top dollar and if they do their jobs properly can get websites/landing pages indexed and ranked using keywords, and meta tags and descriptions. In fact, I got someone on the first page of Google within a month using these strategies, and without him having a domain name forwarded to the landing page or a developed website, I still managed to get him on the first page of Google.

          Startups do not have money to spend on a domain name unless they have investors backing them.

          For example, I would love to have had but instead, I have settled for whilst it would have been more fitting for the company that owns the brand “Renata” to have had, it is what it is. Besides even with acquisitions there is no way I would ever be able to afford the domain, even if it went back on the market. So sometimes companies settle for second best. Before I get inundated with offers of different extensions I was only after the dot com in this case and not the ( (.wales) or (.cymru). I am aware someone is selling the ( version and all I can say is good luck to anyone buying it because I won’t be. I do not have a problem with somebody registering “Renata” as there is more than one in this world with the same Christian name and besides I am content with “iRenata” as a personal brand name and that is how it will stay.

          Unless a domain has value it is only worth what registrars sell them for.

          People who sell domain names, but have no knowledge of SEO and think domain names are like lottery tickets should not give up their day jobs. I have many emails sent to me to buy domain names, even website-related domain names (like how many website domain names do I need). Even though I would not call myself an investor I do buy domain names once in a while if I have a particular project in mind that I am developing.

          I do broker domain names by offering SEO, Marketing, and Advertising, but I won’t contact busy CEOs directly, as I have done that, been there got the t-shirt and it does not work.

          I use a different strategy I drive busy CEOs to me by offering quality content and offer solutions.

          If someone wishes me to put their domain on a pedestal I will do content marketing, create a landing page and perform SEO and drive traffic to the domain name with advertising and marketing strategies providing the domain names have value, solely at my discretion.

          The best way to sell a domain name is to perform SEO, offer valued content, have a landing page, and get that page indexed and ranked. Anyone looking for your domain name or matching keywords will find you providing you do your SEO and marketing right. If you can provide quality content you will get eyeballs.

          Regarding Valuation The Proof Is In The Pudding:


          which forward to


          is on the first page of Google for the Search Terms “UK Domain Brokers”

          and page 5 for the search terms “Domain Brokers”.

          So I have to agree to disagree with the following statement, not that it was directed at me in any way, but I need to make a point.

          Domain names are only worth what someone is willing to pay for them unless they have equity, have been branded, developed are generating traffic, and are on the first page of search engines.

          One needs to do the maths to value a domain name.

          One cannot just value a domain and expect someone to part with their hard-earned cash unless you can prove the domain is worth what you say it is.

          Now I have a screenshot stating the following by a very well-known Domain Investor/Broker. I do not want to step on anyone’s toes but I have the right to my own opinion and want to point out that web designers and SEO experts know about search engine optimization much better than any domain investor.

          According to this famous person (R.S) he has been quoted as saying:

          “So stop listening to IT guys that don’t know JACK SHIT about sales and marketing”.

          I do not mean to offend the writer of the above quote, yet I feel I have to defend all SEO experts and web designers in my industry as this does not look good for people in my profession. It looks like IT people do not know what they are talking about. When web designers offer PPC advertising they need to calculate an advertising budget per month for the business and the same principle applies when making valuations, one has to calculate how much a business will save in PPC advertising if they were to acquire the said domain name.

          I understand the person is an expert to a certain degree as he sold some very valuable one-word dot coms in his time but he sold them with a vision of perceived equity and what that one word would do for a business that wanted sole control of an entire industry. I get that and cannot fault him, but you still can control the industry with systems and directories using more than one keyword domain name. One word to describe an industry is good but two or three words can also provide value. For example “UK Business Banking” keywords are GEO targeted and are an exact match whilst “Business Banking”, “Banking” and “Bank” are broader. So depending on who you aim to target, will determine the right domain name for the business.

          Proof in the pudding…

          My question is considering I am on Page (1) for the keywords “UK Domain Brokers” and Page (5) for the keywords “Domain Brokers”

          Out of curiosity where is the website for the search terms “Domain Brokers” for the person that made the quote, considering he has been in business longer than I have? If you do not know who said this I am sorry you will have to do the research and find out yourselves, although I am sure most of you already know who it was that said it. Even some other well-known companies and brokers are way behind me on the ranking, including Flippa on page 13 for the search terms “Domain Brokers”. This tells me Google favors me over their sites, sorry guys and gals.

          This tells me an SEO expert can optimize and value domain names just as well or even better, than some experts I have come across in this field.

          Dot Com – If someone is paying for PPC advertising it is very difficult to control the traffic from a dot com domain extension, if they are in a different location to the USA, even with GEO Fencing, as you will still have USA traffic filtering through which can eat up your daily advertising budget in no time, which evidently would be a waste of time and money and possibly a fired marketing agency to boot. As an example, I have set my GEO fencing for the UK for the domain name yet I still get traffic from outside my location, with the majority of traffic from the USA.

          Domain Valuation – “At the end of the day The company that will pay the most for a domain name is the company that will gain to most from it, like with any domain name in the world it’s worth $0 to the company A and $1m to company B” or (ones man’s junk is another man’s treasure) and if it is not on the first page of Google which is where all businesses want to be it is only worth what someone is willing to pay for it. To make a domain very valuable it has to have (1) equity, it needs to (2) generate traffic and be on the (3) first page of Google“.

          The Domain Investor went on to say and this is his valuation:

          1-Word Keyword Dot COM – 7 figures+ MINIMUM!!
          2-Word Adjective, Noun, or Verb plus Keyword Dot COM – 6 figures+ MINIMUM
          3-Word domains that are truly memorable, mean something $30k+ MINIMUM

          Now I do own a one-word domain name called I also own the .pl version. Rączyna is a village in the administrative district of Gmina Kańczuga, within Przeworsk County, Subcarpathian Voivodeship, in south-eastern Poland. It lies approximately 10 kilometers south of Kańczuga, 18 km south of Przeworsk, and 35 km east of the regional capital Rzeszów. It is close to the Ukraine border and it is where my mother was born.

          Now I have semi-developed this domain and originally I was going to get all the farmers to plant Hemp/CBD and earn a profit from the sales. But I have lost all momentum because of the situation with Ukraine.

          Now going back to the valuation the perceived equity could be $1M easily if my plan went ahead and if someone could convince the farmers and pay for the licenses, seedlings, and production but by offering this domain to the people in Poland as it is they would not see the value. This domain would only suit a business person such as an angel investor who knows the lingo and specializes in CBD.

          I have done zero SEO on this particular website and have just used it as a way to generate traffic. It is just floating in cyberspace at the moment. I am still planning on holding on to it and do not have any plans to sell it just yet.

          I actually had a vision with this domain name and still may have as I am undecided. It is nowhere near worth $1M in fact Google keyword planner came back saying only 1-100 people a month search for the keyword with zero bids which says no one is paying for PPC advertising.

          There are 107,000 search results, which could be a combination of websites, blogs, articles, and posts mentioning the keyword in question, but according to Google at the most 100 people search for the keyword in any given month.

          Therefore as it stands it does not have quality content and is not on the first page of Google. I have done zero SEO and is only worth the sentimental value, and domain registration price. hosting and management fee and nothing more.

          The only other way this domain could be worth a lot of money is if the high ticket affiliate likes converted, sadly though I have not done anything to drive traffic to this site (

          So not all one-word dot coms are worth $1M.

          I do have other short one-word domain names for sale, which do not belong to me and are being brokered as part of a joint broker partnership.

          4. How I value domain names:

          Here is how I value domain names, first I see what the domain is and what it could be made into. I then see if it is developed and generating traffic. When people say they have a domain 20 years old for example what does that mean exactly? has it got 20 years’ worth of traffic. It is indexed and ranked?

          People are clueless when it comes to selling domain names, that is why they do not sell. If someone has had a domain name for 20 years and has not sold it by now what does that say about the domain name or the person selling it? Owning a domain name for 20 yrs or generating traffic for 20 years is the key difference. For a domain name to generate sufficient traffic it would have to be search engine optimized.

          Here is a screenshot of the keywords “Domain Brokers” according to Google Keyword Planner:

          The searches per month for the keyword “Domain Brokers” are between 100 & 1000 searches, at the highest cost per click of £4.30 (1000 x £4.30 = £4,300 x 12 months = £51,600 ÷ 3 % click-through ratio = £1,548) for your website to be indexed and ranked by Google in which you would need to pay for PPC advertising. So according to google keyword planner without taking into account if the domain is developed and has equity it is only worth £1,548.00 providing the website designer could get the website on the first page within that time frame. Once the website reached the first page the business would then save themselves £1,548.00 per annum in PPC advertising and should they want to sell it in say 20 years’ time they could ask for a minimum of £30,960. excluding equity and branding etc, but it would mean the domain name was generating traffic to command that price.

          Now according to Godaddy Domain Appraisals and I know some of you including myself aren’t that keen on using bots to value domain names, the value for is $1,156 converted to GBP is £879.69 according to Godaddy and Estibot less than $100 This shows that bots do not give accurate valuations but maybe only good to get comparisons. I know that my domain is worth more than $100. May I add that I have do not have any plans of ever selling this domain name but what is not taken into account is all the paying clients I have and all the equity and services, advertising, and affiliate revenue associated with this domain name. So the bot valuations are wrong as one would have to value the annual turnover of this business to make a true calculation.

          Domain Bots primarily compare previous sales but not all website designers or clients announce to the world how much their domains have been sold or bought for. Just because someone paid 6 or 7 figures for a domain name one would have to analyze why that happened and learn from that. Some people have bigger pockets or more money to burn than others and some may even be cryptocurrency.

          5. Registering Multiple Extensions.

          Owners often register domain names across multiple TLDs to prevent others from purchasing an identical domain name (cybersquatting) in other TLDs. This can also avoid copyright issues, loss of business, and spamming. For example, Facebook owns every domain extension appertaining to the trademarked name and domain keyword – Facebook is trademarked so no one can create a domain with the Trademark Name plus another keyword). In most cases, most Facebook domain extensions forward to the dot com.

          If you are a domainer owner and have been in business for many years and can prove you have used your domain for longer than someone that has newly registered a keyword branded domain name in another extension or has added another word alongside your branded word, and are trading the same services as you, you may have a reason to start a UDRP against them.

          Some domain extensions are restricted, so not everyone has the opportunity to register certain domain names. For example, you can’t use the .gov and .edu extensions. One has to prove they work for the government or education institute. When applying you need to provide proof that you meet the criteria.

          6. What are Country Level TLDs?

          Country-level domain extensions and how do they help with generating traffic? Country-level domain extensions are ideal if you want to target traffic in your own country. I have used both the (.com) and ( versions and from an SEO perspective a (.dot) will rank better than any other extension, but even if you set your GEO Fencing Filters on, only to allow UK traffic as in my case you will still have traffic mostly from the USA. This is especially bad if you are paying costly PPC advertising and only want UK visitors but have USA traffic clicking your campaigns. Before you know it your daily advertising budget would be swallowed up with unwanted visitors.

          Having a country-level domain name is ideal if you’re targeting visitors from a particular country. So although a dot com is the bee’s knees of all domain names it does not mean it is any good for you in terms of SEO. If you want to be known globally then it makes sense to have a dot com and register all the appertaining (CC Domain Extensions) to the countries you wish to target. You may want your website in another language for the country you are targeting.

          These are all called ccTLDs (country code top-level domain).

          In some cases, ccTLDs are restricted to only people who can prove they’re from that location, while other country extensions are open to the public. As an example when the UK left the EU any domain name that had the extension was restricted only to people in the EU. So even though I did have a couple (.eu) domain names and I have dual nationality I am not a resident of the EU which meant my domain names were restricted, I simply did not have the energy to argue it and let them drop.

          Some country-specific domain extensions have even become popular in recent times such as (.co) which most people assume means the word (company) and is an alternative to as well short for (.dot com) but in reality, it is the country code domain extension for (Colombia) so I am curious about companies buying these domain extensions and how it affects their traffic. Another domain extension is technically a country-level TLD for British Indian Ocean Territory (.IO) has become much more popular as an extension for tech websites and again if you are in the UK and you were to have either one of these extensions I dread to think about your PPC advertising.

          7. How/where to register a domain name

          IONOS - Official Partner

          Once you have decided on your domain name and providing it is available, you then need to register it with a domain registrar and hosting provider. Again you can do this yourself or if you plan to develop it and have a website designer in mind he/she may register it on your behalf but you need to have a contract in place so that when you part ways that the domain name comes to you. You will then have a paper trail of evidence that the domain name belongs to you.

          A registrar is a company that is accredited through ICANN (International Committed of Assigned Names and Numbers) to sell domain name registrations.

          There are many accredited registrars available and you’ll need to choose one that shows credibility.

          Our sister site ( is partnered with IONOS.



          Web Hosting

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          My Website Design Service

          Some things to keep in mind while choosing a domain name registrar are:

          • Cost of the domain name. Prices vary from one registrar to another (IONOS have some great deals).
          • Do you want to purchase a domain name from your web host (Again IONOS hosting packages offer free TLD domain names for the first year)?
          • Does the domain name registrar offer high-quality support (IONOS has 24/7 telephone support)?
          • Does the registrar offer additional services such as email reminders for renewal (IONOS send out emails a month in advance reminding you your domains are about to expire)?
          • Does the domain registrar give you free WHOIS privacy? Normally, anyone can look up the owner of a domain name, but WHOIS privacy lets you hide your information behind a proxy service (IONOS offer this for TLDs).

          8. How to pick a good domain name

          Picking a name is something one should not take lightly. It has to be personal to you and your vision. It should represent what you are selling and it should speak volumes. Sometimes one has to be creative to get the right domain name to make your brand a business that will be easy to remember.

          I have found that living in Wales some people use the word “Cymru”, Cymru is the Welsh word for Wales but for people further afield I have found the word not easy to remember let alone spell. I find I am forever having to explain what the word means to my foreign friends. Therefore if you are going to use a made-up brandable word that Google will not recognize as a search for the word you will find it will take forever for your website to be indexed and ranked. You will have to spend a lot on PR, advertising, and Marketing to make your brandable name a household name.

          It is not always easy to register a domain name that only has one or two words and one then may have to compromise on the domain extension.

          If your main focus is to acquire a dot com over any other domain extension and you find that your domain has gone, try being creative by adding short words at the front or back. Because I am in the UK I will add the UK towards the front or back or (i) as in the case of (, there are many combinations one can use. Your tagline could mention your actual brand name or slogan.

          Either way, it is crucial to come up with a name that’s unique and matches your brand and its purpose. More importantly, it should be easy to remember and spell. If you are a blogger or an influencer or super affiliate and you are selling courses sometimes to get people to search for you it may be an idea to use your own name, Russel Branson, Tony Robbins, Rob Moore, John Chow to name a few. Or in my case For other cases, a name that indicates your website’s purpose would be best, for example, and

          9. Dot COM Domain Names

          Dot Com Domain Names are for businesses that want to capture the Global Market, they want the whole world to know about their brand. A dot com domain will get you indexed and ranked faster over any other domain extension and when registering a domain name do try and register the dot com if you can, to stop cybersquatting and problems further down the line with people cloning your site, etc.

          Whenever I register a ( I try in most cases to register the (.com) sometimes having a domain name such as does not have the same ring as a (

          I have noticed however a cybersquatter selling the (.com) version of my business here:

          I may start a UDRP because this could affect my business if it was sold to a competitor.

          For your information, I have secured both the ( and the (.com) version of “UK Domain Brokers”. But that is not the point I detest people thinking they can make a quick buck at the expense of an established business.

          One-word dot-coms can command high figures but they need to have perceived equity or some sort of system. As an example, I have a website (it s business directory), and also have the matching domain dot com and it would be ideal to complement the site with the shorter version but the seller is asking multiple $$M figures. So even if I wanted to acquire this domain name where on earth would I get the money from to pay for it, it is not like I could go to a bank and ask for a loan.

          10. Domain Extensions To Avoid

          Top 7 Malicious Domain Extensions (TLDs)

          • 1. – .tk: (10,405 Malicious domains out of 18,875 registered = 55.1%) The most threatening TLD of all the one from Tokelau, New Zealand.
          • 2. – .fit: (4,618 Malicious domains out of 8,321 registered  = 55.5%) A generic but brandable extension for all fitness-related (personal trainers, gyms, supplements, clothing, and so on).  This and several other reasons make .fit extension very dangerous.
          • 3 – .gq: (2,636 Malicious domains out of 4,835 registered = 54.5%) The TLD directed to the African country: Equatorial Guinea is well-known among hackers and scammers and not that much between webmasters. 
          • 4 – .work: (14,214 Malicious domains out of 36,672 registered = 38.8%) Are you interested in highlighting your professional skills on the web? That’s what the TLD .work is for. Unfortunately, this one has been highly-exploited by scammers.
          • 5 – .ga: (3,406 Malicious domains out of 7,600 registered = 44.8%) This one was created in 1994 for the sovereign estate of Gabon. Gabon Telecom formed a partnership with Freenom in 2013 to offer registrations of this one for free… And you know the story.
          • 6 – .ml: (3,666 Malicious domains out of 8,667 registered = 42.7%) It carries the country’s code of Mali, and like the previous one,  it has no territorial restriction. This was very positive until the African Nation started to give these away for free (the 1st one in Africa to do so). 
          • 7 – .cf: (3,506 Malicious domains out of 8,667 registered = 40.5%) The .cf belongs to the Central African region was opened to the world in July 2013… And you can get them for free, however the place you are now.

          However, I would also avoid domain extensions such as .xyz .co .bet as well as hacks, and hyphens that could damage a business’s reputation.

          By coincidence, I was offered the domain the other day (I own as many of you know, so the domain seller was offering me something that was like me offering, one does not register domain names that are developed in another extension without running the risk of having a UDRP served against them. Besides the fact it was a hyphen I told the seller I was not interested without going into detail.

          11. GEO Fencing

          When it comes to local domain extensions or country code top-level domains a survey revealed that, aside from ‘.com’, people are more likely to trust a domain with ‘’ — one of the most popular examples of ccTLDs. The main reason brands use ccTLDs is due to their benefits for geotargeting.

          GEOFENCE filter on the other hand works like a walled (fenced) garden. Only the websites identified by the metadata as allowed to receive an endpoint answer to the query. This filter can be configured, for example, to allow specific countries within a region to get a different answer than all the other countries in that region. The filter removes DNS answers from the answer pool based on configured metadata and the user’s origin IP address.

          12. Monetizing Your Domains

          So you have parked your domain on a sub-domain marketplace and you may have signed up for affiliate marketing but how much of the commissions do you actually see? Are the commissions split between you and the publisher (aka marketplace)? Do you get a choice of what you can promote and can you track the clicks to your campaigns?

          There is a better way to get your domain name in front of a targeted audience and that is to set up a landing page on your own, perform SEO (very important), and monetize the page with high-ticket affiliate links. You need to be consistent and have high-quality content. An example I have several categories on several websites relating to many industries and topics and I will write articles relating to the keywords for the domain name in question and forward the domain name to the article.

          Disclaimer – you need a large network of people to show your article to, this could be an email list or a large following on social media platforms. I would exhaust all the free options before moving over to PPC advertising. Do your research on Super Affiliate Marketing. Super affiliates can often make more than $10,000 per day, such as the likes of Russell Brunson or John Chow, these sales figures are not guaranteed and you have to put in the work to get compensated, so do your research and learn. Do not pay for courses and stay away from people offering done-for-you offers. Learn without spending money, there is so much free information out there, you just need to know where to look. Start by searching the top super affiliates and go check out their websites and YouTube channels.

          13. Domain Hacks & Flops.

          Domain extension flops

          Domain extensions that have tried and failed. Tuvalu for example tried to turn their domain(.tv) domain extension into “dot Television. Western Samoa tried to market their country-level domain (.ws), as “dot World Site. Djibouti failed to attract many DJs with their country-level domain (.dj) and now we have to contend with the (.co) for Colombia.

          Novelty Charm Domains or Domain Hacks.

          In some situations, using a specific novelty gTLD can also complement your branding efforts. These are sometimes referred to as “novelty charm domains” or “domain hacks”. These will not necessarily help drive GEO targeted traffic to your domain name, but they may be quirky and memorable and used to help advertise a business’s brand.

          Some examples are:,

          If the domain extensions have a country-code domain extension like (.ly) Libya or (.me) Montenegro (.co) Colombia, they will be inundated with traffic from those countries.

          14. .XYZ Domain Extensions

          According to Google, it is the content on the website that will help rank your domain rather than the domain extension. However, to have targeted GEO Fencing having a lesser-known domain extension will generate unwanted traffic and will actually damage your website’s credibility.

          As an example, if a website was named (this domain name is for example purposes only and does not exist I do not think) as opposed to or which I own, which one would you choose to click on?

          UK Domain Brokers Logo

          15. Final Thoughts

          Choosing the right domain is the first hurdle, the second is to secure all domain extensions appertaining to your brand, and thirdly optimize the domain and get it to generate traffic.

          I have not been able to acquire the dotcom version of my site ( for many years and I am not going to pay the seller for the privilege. The way I see it is what came first the chicken or the egg? If the domain was developed into a fully optimized website then anyone sitting on the dot com version should drop it as it is deemed as cybersquatting holding the website owner to ransom.

          If the dotcom person wanted to develop it and make it into a business they would have done it a long time ago, rather than simply holding on to it simply to make money. The way I see it is, that anyone that domain seller sells the dot com version of my brand will get into trouble as well as them when I start a UDRP against them.

          If you are rebranding it is still worth holding on to your old domains and forwarding them to your new website so that you do not lose traffic.

          Domain Trading Can Be Subjective, they carry a lot of risks of losing a lot of money especially if you have a portfolio of domain names you cannot shift. Always do your research and be up to speed with all the up-and-coming trends. You should not go into the domain buying and selling business if you cannot afford to do so, because it may take many years for you to find a buyer if at all depending on the quality of your domain name.

          Domains don’t always have accurate valuations, and people do not always understand the implications of certain domain extensions or the importance of search engine optimization and simply draw their own conclusions about the value of the digital assets that they own.

          Some domain extensions can actually damage a business’s credibility so one needs to have an element of knowledge of SEO. While you might think a domain is valuable, this may not be the case for anyone else. You need to prove and give a good reason why you have reached your valuation so that you can persuade the buyer to invest in your property.

          I am always curious to know how companies are doing after buying inferior domain extensions for a lot of money. I see this all the time and wonder why someone would part with money for domain names that may take forever and a day to get indexed and ranked.



          #domainbrokers #ukdomainbrokers #premumdomainsuk #ukpremiumdomains #domainbroker #seoexpert #seo #cybersquatting #domainnames #domainnamesforsale #domainbrokerage #geofencing #tlds #gtlds #domainhacks #domainextensions #cctlds


          The Complete Guide to Domain Names

          Complete Guide to Domain Names

          Guide to Domain Names, SEO & Marketing

          Download our e-book on the “Ultimate Guide to SEO & Marketing”.


          Domain names are a fundamental component of the internet, allowing users to access websites and online services through easy-to-remember addresses. In simple terms, a domain name is a unique identifier that represents an internet address, helping users navigate to specific locations on the World Wide Web.

          At its core, a domain name is a string of characters that identify a particular website or online resource. This string of characters can include letters, numbers, and hyphens, and is separated by dots. For example, in the domain name “,” “example” is the domain name, and “.com” is the top-level domain (TLD).

          The use of domain names dates back to the early days of the internet when IP addresses were the primary means of identifying online resources. However, because IP addresses are long, difficult to remember, and prone to change, the Domain Name System (DNS) was created to simplify the process of accessing web-based resources.

          The DNS system works by translating domain names into IP addresses, allowing users to access websites and other online resources using easy-to-remember domain names. This translation is performed by DNS servers, which maintain a database of domain names and their corresponding IP addresses.

          Domain names are managed by organizations called domain name registrars, which are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN). These registrars allow individuals and organizations to register domain names, which can then be used to create websites or access other online resources.

          When registering a domain name, users can choose from a wide range of TLDs, including generic TLDs like .com, .net, and .org, as well as country-code TLDs like .us, .uk, and .au. The choice of TLD can have an impact on a website’s search engine rankings, as well as its perceived credibility and trustworthiness.

          In addition to TLDs, domain names can also include subdomains, which are essentially extensions of the main domain name. For example, in the domain name “,” “blog” is the subdomain, “example” is the main domain, and “.com” is the TLD.

          Domain names play a critical role in the functioning of the internet, allowing users to easily access websites and other online resources. By registering a domain name, individuals and organizations can create a unique online identity and establish a presence on the World Wide Web. As the internet continues to evolve, the importance of domain names is likely to grow, making them an essential part of the online landscape for years to come.

          The Importance of Exact Match Domain Names

          Exact match domain names (EMDs) are domain names that exactly match a keyword or phrase that someone might use to search for your website or business. For example, if you run a website that has website design services you make go for a domain name if you are located in the UK, an exact match domain name might be The importance of exact-match domain names has been a topic of debate among SEO professionals for years, but there are several reasons why they can be valuable.

          First and foremost, an exact match domain name can help improve your search engine rankings. When someone searches for a particular keyword or phrase, search engines like Google will often look for websites that have that exact keyword or phrase in their domain name. This means that if your domain name is an exact match for the keyword you’re targeting, you may have a better chance of ranking higher in the search results.

          In addition to improving your search engine rankings, an exact-match domain name can also help improve your click-through rate. When someone sees a domain name that exactly matches what they’re searching for, they’re more likely to click on it because they assume it’s exactly what they’re looking for. This can result in more traffic to your website and potentially more conversions.

          Another benefit of using an exact-match domain name is that it can help establish your brand and make it easier for people to remember your website. If your domain name is something that’s easy to remember and exactly matches what you’re offering, people are more likely to come back to your website in the future. This can help build trust and loyalty among your audience, which can lead to more sales and revenue over time.

          However, it’s important to note that while exact-match domain names can be valuable, they’re not a guarantee of success. Just because you have an exact match domain name doesn’t mean your website will automatically rank higher in the search results or generate more traffic. You still need to focus on creating high-quality content, building high-quality backlinks, and using other SEO strategies to help improve your rankings and drive traffic to your website.

          It’s also worth noting that some SEO professionals believe that exact-match domain names are becoming less important as search engines become more sophisticated. In the past, search engines heavily relied on domain names to determine the relevance of a website to a particular keyword or phrase. However, today, search engines use a wide range of factors to determine a website’s relevance, including the content on the page, the quality of the backlinks, and the overall user experience.

          Exact-match domain names can be a valuable asset for your website and business, but they’re not a silver bullet for SEO success. While having an exact match domain name can help improve your search engine rankings, it’s just one piece of the puzzle. To succeed in SEO, you need to focus on creating high-quality content, building high-quality backlinks, and using a wide range of other strategies to improve your website’s relevance and authority in the eyes of search engines.

          What are exact match searchable keyword domain names

          Search engine optimization (SEO), is one of the most important factors for a website’s success in having the right domain name. A domain name that includes exact-match searchable keywords can have a significant impact on a website’s visibility and traffic. In this article, we’ll explore what exact match searchable keyword domain names are and why they matter.

          What are exact match searchable keyword domain names?

          An exact match searchable keyword domain name is a domain name that exactly matches the keyword or phrase that someone might use to search for a particular product or service. For example, someone looking for a Gas Engineer in Cardiff might search for “Cardiff Gas Engineers or Gas Engineers Cardiff.” An exact match searchable keyword domain name for a plumbing business might be

          Why do exact-match searchable keyword domain names matter?

          There are several reasons why exact-match searchable keyword domain names matter for SEO and online visibility.

          First, when a domain name includes the exact keywords that someone might use to search for a particular product or service, it can help that website rank higher in search engine results pages (SERPs). Google and other search engines consider the domain name when determining how relevant a website is to a particular search query. So, if a website has an exact match searchable keyword domain name, it may have a better chance of appearing at the top of the search results.

          Second, an exact match searchable keyword domain name can help increase click-through rates (CTR) from search results. When someone sees a website in search results with a domain name that exactly matches what they’re searching for, they’re more likely to click on that website.

          Finally, an exact match searchable keyword domain name can help establish brand authority and credibility. When a website has a domain name that exactly matches what someone is searching for, it can help build trust and credibility with potential customers. This is particularly true for local businesses, where having a domain name that includes the city or region can help establish a local presence and build trust with local customers.

          Exact-match searchable keyword domain names can be difficult to obtain. Many of these domain names are already taken, and it can be expensive to purchase a domain name from someone else who owns it.

          If a website has a domain name that exactly matches a keyword, it’s important to also include other relevant keywords and phrases in the website’s content and metadata to avoid appearing overly optimized.

          An exact match searchable keyword domain name may not be as memorable or brandable as a more creative or unique domain name. While an exact match searchable keyword domain name can help with SEO and online visibility, it may not be as effective at building brand recognition and loyalty, thus it is recommended that you have a brandable name link it with an (EMD).

          Exact-match searchable keyword domain names can be a powerful tool for SEO and online visibility. When used correctly, an exact match searchable keyword domain name can help a website rank higher in search results, increase click-through rates, and establish brand authority and credibility.

          How do exact-match keywords help with marketing and SEO?

          Digital marketing, and search engine optimization (SEO) play a critical role in determining the success of a business’s online presence. One of the essential components of effective SEO is the use of exact-match keywords. These are specific words or phrases that precisely match a user’s search query. In this article, we will explore how exact-match keywords can help with marketing and SEO.

          Exact-match keywords are highly targeted

          When a user searches for a particular keyword or phrase, they are looking for specific information or solutions. By using exact-match keywords in your website’s content, you can make sure that your website appears at the top of the search results for those keywords, thus providing highly targeted traffic to your website. This targeted traffic is much more likely to convert into leads or customers than general traffic.

          Exact-match keywords help you stand out from the competition

          Using exact-match keywords can also help you stand out from the competition. When you use specific keywords that your competitors are not targeting, you have a better chance of ranking higher in the search results. This increased visibility can help you attract more traffic to your website, thus increasing your chances of generating leads and sales.

          Exact-match keywords improve your website’s relevance

          When you use exact-match keywords in your content, you are demonstrating to search engines that your website is relevant to the user’s search query. This relevance is crucial for SEO because search engines want to provide users with the most relevant results. By using exact-match keywords, you increase your website’s relevance, which can help improve your search engine rankings.

          Exact-match keywords improve your website’s authority

          In addition to improving your website’s relevance, using exact-match keywords can also help improve your website’s authority. When your website appears at the top of the search results for specific keywords, it sends a signal to search engines that your website is an authority on that topic. This authority can help improve your overall search engine rankings, as search engines tend to rank authoritative websites higher in the search results.

          Exact-match keywords can increase your click-through rate (CTR)

          When your website appears at the top of the search results for specific keywords, it can increase your click-through rate (CTR). A higher CTR means that more people are clicking on your website’s link in the search results, which can lead to more traffic to your website. This increased traffic can then lead to more leads and sales, thus improving your overall marketing and SEO efforts.

          Exact-match keywords play a critical role in digital marketing and SEO. They help you attract highly targeted traffic to your website, stand out from the competition, improve your website’s relevance and authority, and increase your click-through rate. By using exact-match keywords in your content, you can improve your overall search engine rankings and drive more leads and sales to your business.

          How do domains help a business with marketing and SEO?

          Having a strong online presence is crucial for any business. One way to establish a strong online presence is through the use of domains. Domains not only help businesses establish their brand identity, but they also play a crucial role in marketing and SEO. In this article, we will explore how domains can help businesses with marketing and SEO.

          First and foremost, a domain name is an essential component of a business’s online identity. It is the online address that customers use to access a company’s website. A strong and memorable domain name can help businesses establish their brand identity and make it easier for customers to find them online. A domain name that is easy to remember, spell, and pronounce can also help businesses gain more traffic to their website.

          Secondly, having a domain name that reflects a business’s industry or niche can also be beneficial for marketing and SEO. A domain name that is relevant to the business’s products or services can help customers find the business more easily in search engines. For example, a bakery business might choose a domain name like “” to make it easier for customers searching for bakeries to find their website.

          Furthermore, domains can also impact a business’s SEO efforts. Search engines like Google use algorithms to rank websites based on various factors such as content relevance, backlinks, and domain authority. Domain authority is a measure of how trustworthy and authoritative a website is. It is calculated based on factors such as the age of the domain, the number of backlinks pointing to the domain, and the relevance of the domain name to the website’s content.

          Having a strong and relevant domain name can help improve a business’s domain authority and thus, improve their search engine rankings. Additionally, having a domain name that is easy to remember and share can also help businesses gain more backlinks, further improving their domain authority and search engine rankings.

          Domains play a crucial role in establishing a strong online presence for businesses. They help businesses establish their brand identity, make it easier for customers to find them online, and can also impact their SEO efforts. Therefore, it is essential for businesses to choose a domain name that is relevant, memorable, and reflective of their brand identity and industry.

          How many characters a domain should have for search engine optimization?

          In the world of online marketing and search engine optimization (SEO), every aspect of a website plays a crucial role in determining its visibility and success. When it comes to selecting a domain name, its character length is a factor that should not be overlooked. In this article, we will explore the importance of domain name length for SEO and provide insights into finding the ideal character count that balances branding, user experience, and search engine friendliness.

          The Impact of Domain Name Length on SEO:

          1. Memorability and Branding: A shorter domain name tends to be more memorable, making it easier for users to recall and share with others. A concise and catchy domain name can contribute to brand recognition and enhance your online presence.
          2. User Experience: Long and complex domain names can be challenging for users to type accurately or remember. Users prefer shorter and simpler URLs that are easy to understand and enter into their browsers, leading to improved user experience and increased traffic.
          3. Search Engine Friendliness: Search engines take into account several factors when ranking websites, including domain name relevance. While there is no fixed ideal length, shorter domain names are generally considered more favorable by search engines. Shorter URLs tend to have higher click-through rates in search engine results pages (SERPs), as they appear more concise and credible.

          Balancing Domain Name Length and SEO:

          1. Concise and Relevant: Aim for a domain name that accurately reflects your brand and incorporates relevant keywords, while keeping it as concise as possible. A balance must be struck between being descriptive and keeping the character count manageable.
          2. Avoid Excessive Length: Lengthy domain names can appear cluttered and dilute your brand’s impact. They may also be cut off or truncated in search engine results, reducing their visibility and click-through rates.
          3. Consider Branding and Marketability: While search engine optimization is essential, it’s crucial to prioritize branding and marketability. A domain name that resonates with your target audience, conveys your brand’s personality, and is memorable can have long-term benefits beyond SEO.
          4. Avoid Hyphens and Numbers: The use of hyphens or numbers in a domain name can make it harder for users to remember and type accurately. Additionally, search engines tend to devalue domains with an abundance of hyphens as they are sometimes associated with spammy or low-quality websites.
          5. Research and Test: Before finalizing a domain name, conduct thorough research and test its potential impact. Consider user feedback, conduct surveys, and gather data on user preferences to ensure the chosen domain name resonates well with your target audience.

          While there is no one-size-fits-all answer an ultimate guide should be a domain of no more than 20 characters as an ideal character count. Striking a balance between branding, user experience, and search engine optimization is crucial. A concise and relevant domain name is more likely to be memorable, user-friendly, and receive better visibility in search engine results. Prioritize your brand’s identity and consider user preferences when selecting a domain name, while keeping in mind the potential SEO benefits of a shorter and more concise URL.

          Multiple Websites in SEO Link Wheels

          What are SEO Link Wheels

          Search Engine Optimization (SEO) is a vital aspect of digital marketing. It involves a set of techniques that help websites rank higher in search engine results pages (SERPs) by optimizing their content, structure, and other elements. One of the most effective techniques used in SEO is link building. Link building is the process of acquiring links from other websites to your site. The links act as “votes” of confidence, indicating to search engines that your website is a credible and authoritative source of information. One of the strategies used in link building is the creation of link wheels.

          A link wheel is a group of websites that are interconnected by links to form a “wheel.” The main goal of a link wheel is to improve the search engine ranking of a particular website. Link wheels are created by building a series of sites, each linking to the next site in the chain and finally linking back to the target site. This creates a loop or a “wheel” of links.

          The concept of link wheels is based on the idea that search engines consider links from other websites to be a measure of the quality and relevance of a website. When a website receives a link from a reputable website, it is considered to be more credible and authoritative. The more links a website receives from other sites, the higher its ranking will be in search engine results pages.

          The process of creating a link wheel starts by identifying a group of websites that are relevant to the target website. The websites should have a similar theme or topic to the target website. The next step is to create content for each of the sites in the link wheel. The content should be relevant, informative, and high-quality. The content can be in the form of articles, blog posts, videos, or other types of media.

          Once the content is created, the next step is to create links between the sites in the link wheel. Each site should link to the next site in the chain and finally link back to the target site. The links should be contextual and relevant to the content on the site. The anchor text used in the links should also be relevant to the target site.

          One of the benefits of using link wheels is that they can help to improve the search engine ranking of a website quickly. When a link wheel is created correctly, it can create a network of high-quality backlinks that can help to improve the credibility and authority of a website. However, it is essential to note that link wheels are not a long-term strategy. They are designed to give a website a quick boost in rankings, and they should be used in conjunction with other SEO techniques. When used correctly, link wheels can be an effective tool in your SEO arsenal.

          Benefits of having multiple websites and blogs

          The benefits of having multiple websites and blogs are to drive traffic from different directions.

          1. Diversify your traffic sources: By creating multiple websites and blogs, you can diversify your traffic sources and reduce your reliance on any one platform. This is particularly important if you rely heavily on one platform for traffic, such as social media or search engines. If that platform changes its algorithms or policies, you could see a significant drop in traffic. Having multiple websites and blogs helps to mitigate this risk.
          2. Reach different audiences: Each website and blog can be tailored to a specific audience or niche. By doing so, you can reach a wider range of potential customers or readers. For example, if you run a company that offers both B2B and B2C services, you could create separate websites for each audience to better target your messaging and offerings.
          3. Improve SEO: Having multiple websites and blogs can also improve your search engine optimization (SEO) efforts. By creating targeted content for each website or blog, you can optimize it for specific keywords and phrases. This can help improve your search engine rankings and drive more traffic to your sites.

          Domain Valuation

          Domain valuation is the process of determining the monetary value of a domain name. A domain name is an essential component of any website as it serves as a website’s unique identifier on the internet. The value of a domain name can vary widely depending on factors such as length, brand-ability, search engine optimization (SEO) potential, and market demand.

          There are several methods that can be used to determine the value of a domain name. The most common methods include the market-based approach, the income-based approach, and the cost-based approach.

          The market-based approach is the most widely used method for domain valuation. This approach looks at comparable domain sales to determine the value of a domain name. This method takes into account the prices paid for similar domain names in recent sales transactions. Domain sales databases such as DN Journal and NameBio are excellent resources for researching recent domain sales.

          The income-based approach is another method used for domain valuation. This approach looks at the potential revenue that a domain name could generate through advertising, affiliate marketing, or other monetization methods. The value of a domain name is then determined by estimating the net present value of the expected cash flows, the domain could project.

          The cost-based approach is the third method used for domain valuation. This approach looks at the cost of registering or acquiring a domain name, including any development or marketing expenses associated with the domain. The value of the domain name is then determined by adding a premium to the cost of acquiring or registering the domain name.

          In addition to these methods, there are other factors that can influence the value of a domain name. One of the most important factors is the length of the domain name. Short, memorable domain names are typically more valuable than longer, less memorable domain names. Brandability is another important factor that can influence the value of a domain name. A domain name that is easy to remember, spell, and pronounce, and that conveys a strong brand image, will typically be more valuable than a domain name that is less brandable.

          SEO potential is also an influential factor that can determine the value of a domain name. A domain name that contains keywords relevant to a particular industry or niche can help improve search engine rankings, which can drive more traffic to the website and increase its value.

          Finally, market demand is another important factor that can influence the value of a domain name. Domain names that are in high demand due to their relevance to a particular industry or niche can command premium prices, especially if there are multiple potential buyers interested in acquiring the domain name.

          Domain valuation is an important process for anyone looking to buy or sell a domain name. There are several methods for determining the value of a domain name, including the market-based approach, the income-based approach, and the cost-based approach. In addition to these methods, factors such as domain length, brand-ability, SEO potential, and market demand can also influence the value of a domain name. By understanding these factors and using the appropriate valuation methods, buyers and sellers can ensure that they are getting a fair price for a domain name.

          What is perceived and raw equity for domain names

          The concept of equity refers to the value and influence a domain name has over its audience, search engines, and potential buyers. There are two types of equity associated with domain names: perceived equity and raw equity.

          Perceived equity refers to the subjective value of a domain name, as perceived by its audience. This value is often influenced by factors such as brand recognition, brand association, marketing efforts, and the overall reputation of the domain name. Perceived equity is often difficult to quantify, as it is based on the perceptions of individuals and can change over time.

          Raw equity, on the other hand, refers to the objective value of a domain name based on its intrinsic properties, such as its age, length, keywords, and search engine rankings. Raw equity is easier to quantify than perceived equity, as it is based on objective data that can be analyzed and compared.

          In general, a domain name with high perceived equity will also have high raw equity. However, there can be cases where a domain name has high raw equity but low perceived equity. For example, a domain name that is highly ranked by search engines but has little brand recognition or association may have high raw equity but low perceived equity.

          Similarly, a domain name with high perceived equity but low raw equity may be highly valued by its audience, but have few intrinsic properties that make it valuable. In this case, the value of the domain name may be more subjective and based on factors such as emotional attachment, nostalgia, or cultural significance.

          Ultimately, both perceived and raw equity are important factors to consider when assessing the value of a domain name. While raw equity can be easier to quantify and analyze, perceived equity can also play a crucial role in determining the overall value of a domain name, especially in cases where the domain name has a strong brand association or cultural significance.

          Further Reading

          Free e-Book Ultimate Guide TO SEO & Marketing

          List of Exact Match Domains For Sale.


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          From The Editor!

          Digital Marketing and SEO play an important part in driving traffic and lead generation. Having a brandable name as a startup will take you a lot longer to become a world-renowned name if you do not spend money on adverting and social media campaigns. Having an exact match searchable keyword phrase domain name in your SEO link wheel driving traffic to your default site will make your marketing efforts a little lighter.

          The reason why domains don’t sell is that they are listed on saturated marketplaces with no SEO. They just float in cyberspace. Without adding a little elbow grease simply posting on social media your domain is a hit-and-miss. The only way a domain is going to be searched for is if the URL is put into the search bar to see if it is available and via registrars like Godaddy or IONOS, or if it has been optimized and is visible on search engines, that is the key.

          If you want your domains visible we can write quality content and create SEO-optimised landing pages. We can also even create banner ads. The sky is the limit.

          “If you are just starting out and want some free advice we can help draw you up a business plan to build your business from the ground up. There is no time like the present to start a side hustle or if you are a startup and need a helping hand or an established business we are only one message away”!

          An Example Of My Own SEO Link Wheel.

          As you can see I have my own personal brand name and seeing my name is less known in certain circles I have surrounded myself with exact match keyword domain names. Obviously, over time I will be more widely known.

          Did you also notice how I discreetly added links throughout my article and backlinked all the domain names that are for sale? This is what interlinking is about. When you link to another site you can choose if you want to notify the owner of the site you have linked to them with a ping. If you are using WordPress this setting can be found on the right-hand side of your editor.

          The site will notify you of broken links as in the case today, and am working with the tech team to have it resolved as quickly as possible, but needless to say, the domains are secure and are for sale.

          SEO LINK WHEEL

          Not found what you are looking for, no problem. Do have a search of our site? It is not a conventional list as you would find on marketplaces but we do have domain articles in different categories. If there is nothing that takes your fancy, reach out to us and we will help you find your perfect domain, or head over to IONOS who are partners. If you take out a website contract with them you will get a free domain for the first year provided your ideal choice TLD is available, at £1.20 per month for the first 12 months is an absolute steal!

          Contact Us Today To Discuss Your Project!


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