Category: SEO (Page 1 of 2)

Top 9 Most Effective Off-Page SEO Strategies

Top 9 Most Effective Off-Page SEO Strategies

Off-page SEO is an integral part of any digital marketing strategy. It includes all SEO techniques that take place outside of your website.

Creating sharable content is one of the most effective off-page SEO strategies. This can include valuable blog posts, infographics, and videos.

Forum posting is an older off-page SEO technique that can still be used to increase backlinks. However, it’s important to follow the best practices when doing so.

1. Social media engagement

Social media engagement is a key component of off-page SEO. It includes the use of platforms such as Twitter, LinkedIn, Facebook, Instagram, and TikTok to promote your content and boost your brand’s reputation.

Another off-page SEO technique that can help you rank higher is submitting your website to online directories and listings. This strategy can be time-consuming, but it is one of the most effective ways to increase your search engine ranking.

2. Social bookmarking

Social bookmarking is an effective way to build backlinks and increase your website’s search engine visibility. Moreover, it also improves your brand reputation.

Another underrated off-page SEO strategy is newsletters. When you send a well-crafted and informative newsletter, you can get your audience to link to your content from their websites.

One of the most important off-page SEO techniques is performing competitor backlink analysis. This can be done using tools such as Ahrefs and SEMrush.

3. Online directories and listings

Like the old-fashioned Yellow Pages, online directories feature listings for a variety of businesses and services. They’re an effective way to generate leads and boost visibility online.

Once upon a time, submitting links to online directories was considered standard practice among SEO practitioners. However, the majority of these directories are now spam sites, and they’re being penalized by Google’s latest updates.

Another effective off-page SEO technique is contributing to roundups and other expert articles. This strategy helps you demonstrate authority and build backlinks quickly.

4. Online reviews

A business that gets lots of reviews across the web is considered more trustworthy and authoritative by Google. That makes it a great off-page SEO technique.

One of the best ways to get your content in front of new audiences is by writing guest posts for other websites. You can include bylines or in-text links to your own site, but you should also provide high-quality original content for those sites.

5. Guest blogging

Despite the fact that search engines are constantly changing and the ranking factors are ever-evolving, guest blogging continues to be one of the most effective off-page SEO strategies.

However, you should avoid using exact-match keywords in your anchor text and focus on creating quality content that’s worth linking to. It’s important to make your links look natural so that Google doesn’t discount them. Moreover, it’s good to include a bio that speaks about your background and company within each of your blog posts.

6. Infographics

Infographics are a great way to increase engagement by providing facts, figures, and statistics in a visually appealing manner. They can also help in acquiring backlinks from other websites.

Marketers often assume that links are the sole factor when it comes to off-page SEO. However, Google’s Quality Rater Guidelines state that other off-site SEO signals are also taken into account. Some of these include mentions in the press, influencer marketing, and local SEO.

7. Videos

Video content is a powerful marketing tool for your brand. It helps people engage with your brand and encourages them to take action. It also increases the time people spend on your site, which is one of the metrics Google uses to determine rankings.

When creating video content, remember to optimize your title tag and description for specific keywords. This will help your videos rank higher in search results.

8. Forum posting

While some SEO experts are warning against forum posting as part of an off-page SEO strategy, there is no denying that it can be a powerful tool to drive traffic. Forums like Quora, Reddit, and Yahoo Answers provide a platform to share authentic information and answer questions from the community.

Article submissions are another popular off-page SEO technique that will continue to be effective in 2022. By submitting your content to article directories, you can build backlinks and increase website traffic.

9. Link building

Link building remains one of the most common and effective off-page SEO techniques used by digital marketers today. It requires true engagement with the right audiences and a solid content marketing strategy, however, to drive organic traffic.

Submitting your business to online directories and listings is an easy way to get backlinks and increase your website’s visibility. Just make sure to choose reputable, high-authority websites and directories. According to a study by Backlinko, links from these websites have a direct impact on page rankings.

Related Post: Dot XYZ Domain Extension Trustworthiness.

#SEO #linkbuilding #forumposting #guestposting #ranking #videocreation #infographics #videocontent #keywords #traffic #onlinereviews #onlinedirectories #smo #socialmediamanagement #socialbookmarking

Website Loading Speeds & Content Delivery Networks (CDNs)

Website Loading Speeds & Content Delivery Networks (CDNs)

Accelerating the Web: Understanding Website Loading Speeds & Content Delivery Networks (CDNs)

Where instant gratification is the norm, website loading speeds have become a paramount factor for user satisfaction and business success. Research has shown that even a single-second delay in page load times can significantly impact user engagement, conversion rates, and search engine rankings. In response to this demand for faster and more reliable websites, content delivery networks (CDNs) have emerged as a crucial technology to optimize content delivery and enhance the user experience.

  1. The Significance of Website Loading Speeds: Slow loading times lead to frustration, increased bounce rates, and lost opportunities for businesses. Conversely, websites that load quickly are more likely to retain visitors, encourage interaction, and foster a positive perception of the brand. Several factors contribute to the speed at which a website loads, including server performance, network latency, image sizes, code optimization, and resource caching. Addressing these factors is essential to ensure a smooth user experience.
  2. Understanding Content Delivery Networks (CDNs): Content Delivery Networks (CDNs) are distributed networks of servers strategically located across various geographic regions. The primary purpose of a CDN is to store and deliver web content, such as images, videos, scripts, and stylesheets, to users from the nearest server location. This geographically distributed approach reduces the physical distance between users and the content they request, leading to faster loading times and reduced latency.
  3. How CDNs Improve Website Performance: Caching: CDNs employ caching techniques to store a copy of a website’s static content on their servers. When a user requests this content, the CDN delivers it from the closest server, eliminating the need to retrieve it from the origin server. Caching substantially reduces server load and accelerates content delivery.
  4. Load Distribution: High-traffic websites can benefit from CDNs’ load distribution capabilities. Instead of relying solely on the origin server to handle all requests, CDNs distribute the load across their network, ensuring optimal performance even during traffic spikes.
  5. Latency Reduction: Latency refers to the time it takes for data to travel from the user’s device to the server and back. By deploying servers in multiple locations, CDNs minimize latency and improve website responsiveness.
  6. DDoS Mitigation: Content delivery networks act as a protective shield against Distributed Denial of Service (DDoS) attacks. CDNs can absorb and mitigate a large portion of malicious traffic, safeguarding the origin server and ensuring the website remains accessible during an attack.
  7. Choosing the Right CDN: Selecting the appropriate CDN is crucial to maximizing its benefits for your website.
  8. Coverage: Choose a CDN that has a vast network of servers spread across the regions where your target audience is located.
  9. Performance: Evaluate the CDN’s performance metrics, including response times and availability.
  10. Security: Ensure the CDN offers robust security features to protect your website from cyber threats.
  11. Cost: Different CDNs offer various pricing models, so carefully analyze your needs and budget before making a decision.
  12. Image Compression: Compress images to reduce file sizes without compromising quality, resulting in faster loading times.
  13. Minification: Minify CSS, JavaScript, and HTML files by removing unnecessary spaces and characters, reducing their size, and improving loading speeds.
  14. Gzip Compression: Enable Gzip compression on the server to reduce the size of website files sent to the user’s browser.

What is Page Loading Speeds

Understanding Page Loading Speeds: Importance and Optimization Techniques

Page loading speed refers to the time it takes for a web page to fully load and become visible to the user. Where attention spans are short, page loading speed has become a critical factor in determining a website’s success. From user experience to search engine rankings, page loading speeds can significantly impact various aspects of a website’s performance.

The Importance of Page Loading Speeds

  1. User Experience: One of the primary reasons page loading speed is crucial is the direct impact it has on user experience. Studies have shown that users tend to abandon websites that take too long to load. Slow loading times can frustrate visitors, leading to higher bounce rates and reduced engagement, resulting in lost opportunities for conversions.
  2. Search Engine Rankings: Search engines like Google take page loading speed into account when ranking websites in search results. Faster-loading pages are often prioritized as they provide a better user experience. Therefore, optimizing loading times can positively affect a website’s search engine visibility and organic traffic.
  3. Conversion Rates: Improved page loading speeds can have a positive effect on conversion rates. Faster websites tend to convert more visitors into customers, subscribers, or leads. A seamless and efficient user experience can build trust and encourage users to take the desired actions on your website.

How To Optimise Page Loading Speeds

How to Optimize Page Loading Speeds for an Enhanced User Experience

Where attention spans are shrinking, having a website that loads quickly is paramount for retaining visitors and enhancing user experience. Slow page loading speeds can frustrate users and lead to higher bounce rates, adversely affecting your website’s performance and search engine rankings. Therefore, optimizing page loading speeds is essential for every website owner.

  1. Optimize Images: Images are often the main culprits behind slow-loading web pages. To reduce their impact on loading speeds, consider the following techniques: Resize images: Use appropriately sized images for different areas of your website to avoid loading unnecessarily large files. Compress images: Utilize image compression tools to reduce file sizes without compromising quality. Choose the right format: Use modern image formats like WebP, which offer better compression and faster loading times compared to traditional formats like JPEG and PNG.
  2. Minimize HTTP Requests: Every element on a webpage, such as images, scripts, and stylesheets, requires a separate HTTP request to load. Minimizing the number of requests can significantly improve loading speeds: Combine files: Merge CSS and JavaScript files to reduce the total number of requests. Use CSS Sprites: Combine multiple small images into a single sprite, reducing the number of image requests. Employ icon fonts: Instead of using multiple images for icons, consider using icon fonts, which require fewer HTTP requests.
  3. Enable Browser Caching: Leverage browser caching to reduce loading times for returning visitors. By setting appropriate cache headers, you can instruct the user’s browser to store certain files locally, allowing them to load faster upon subsequent visits.
  4. Optimize CSS and JavaScript: Bloated CSS and JavaScript files can slow down page loading. Optimize these files by minifying: Remove unnecessary white spaces and comments to reduce file sizes. Deferring JavaScript: Load non-essential JavaScript files after the main content to prioritize crucial page elements.
  5. Optimize Server Response Time: Ensure that your web hosting server is efficient and capable of handling incoming requests promptly. Opt for a reliable hosting provider and consider upgrading your hosting plan if needed.
  6. Content Delivery Network (CDN): A Content Delivery Network distributes your website’s static resources across various servers worldwide. This ensures that users from different locations can access your content from the nearest server, reducing latency and loading times.
  7. Prioritize Above-the-Fold Content: Above-the-fold content refers to the portion of the webpage visible to users without scrolling. Prioritize loading this content first to give users a sense of faster loading, even if other elements load later.
  8. Reduce Server Response Time: Optimize your web server to respond quickly to user requests. Choose a reliable hosting provider, enable server caching, and consider using a faster web server, like Nginx, to reduce server response times.
  9. Implement Lazy Loading: Lazy loading is a technique that defers the loading of images and other non-essential content until a user scrolls down the page. This technique can significantly improve initial loading speeds and save bandwidth for users who don’t view the entire page.
  10. Prioritize Above-the-Fold Content: Load critical resources first, especially those that are visible above the fold (the portion of a page visible without scrolling). Prioritizing these elements ensures that users can interact with the essential content quickly.

Do Page Loading Speeds Differ In Different GEO Regions

Website performance plays a critical role in attracting and retaining users. One of the most crucial aspects of a website’s performance is its page loading speed. Users expect websites to load quickly, regardless of their location in the world. However, internet infrastructure and connectivity can vary significantly across different geographic regions, potentially affecting page loading speeds.

Factors Influencing Page Loading Speeds in Different GEO Regions

  1. Internet Infrastructure: The quality and capacity of the internet infrastructure in a specific GEO region can significantly impact page loading speeds. Developed countries often boast robust and high-speed internet connections, resulting in faster load times. In contrast, developing countries may have limited infrastructure, leading to slower page loading speeds.
  2. Data Centers and Servers: The location of data centers and servers hosting a website’s content is another crucial factor affecting loading speeds. When a user accesses a website, their request is processed and served from the nearest data center or server. Therefore, websites hosted on servers closer to a user’s location will generally load faster, reducing latency.
  3. Network Congestion: High levels of internet traffic and network congestion can lead to slower page loading speeds, especially during peak usage hours. Regions with dense populations and heavy internet usage may experience more significant delays due to increased demand for data transmission.
  4. Content Delivery Networks (CDNs): CDNs play a vital role in improving website performance across different GEO regions. CDNs distribute website content to multiple servers located strategically around the world. When a user accesses the website, the content is delivered from the closest server, reducing the distance data needs to travel and improving loading times.
  5. Internet Service Providers (ISPs): The quality and speed of ISPs also impact how quickly users can access website content. Some regions may have limited choices when it comes to ISPs, resulting in slower internet speeds for users.

Importance of Optimizing Page Loading Speeds for Global Reach

  1. User Experience: The user experience is paramount for any website’s success. Users are more likely to abandon a site if it takes too long to load, leading to decreased engagement and conversion rates. By optimizing page loading speeds, businesses can ensure a positive user experience, regardless of a visitor’s location.
  2. Search Engine Rankings: Search engines, like Google, take page loading speed into account when determining search rankings. Faster-loading websites are more likely to rank higher in search results, increasing visibility and organic traffic from different GEO regions.
  3. Mobile Users: With the increasing use of mobile devices, optimizing page loading speeds becomes even more critical. Mobile internet connections can be less stable than fixed broadband, making fast-loading pages essential for catering to the mobile user base across the globe.
  4. Global Market Penetration: For businesses targeting an international audience, it’s essential to consider the diverse internet conditions of different GEO regions. By optimizing loading speeds, companies can better penetrate new markets and establish a strong global presence.

What Are CDNs

Content delivery networks (CDNs) have become an indispensable tool for enhancing web performance and ensuring smooth user interactions. CDNs are an intricate part of the internet infrastructure, quietly working behind the scenes to deliver web content faster and more efficiently.

A Content Delivery Network (CDN) is a geographically distributed network of servers designed to store and deliver web content to users more efficiently. When a user requests a webpage, images, videos, or any other type of content hosted on a website, the CDN identifies the user’s location and serves the content from the server that is closest to them. This proximity reduces the distance that data needs to travel, resulting in faster loading times and a smoother user experience.

  1. Content Replication: CDNs operate by replicating website content and caching it across multiple servers in various locations worldwide. When the origin server receives a content request, it checks if the content exists in the CDN’s cache. If it does, the CDN delivers the cached content directly to the user. This reduces the load on the origin server and speeds up content delivery.
  2. Geographic Distribution: CDNs have strategically placed data centers in multiple geographical locations. These data centers, also known as Points of Presence (PoPs), are equipped with copies of the website’s content. The geographic distribution of PoPs ensures that users from different regions can access the content from a server that is physically closer to them, minimizing latency and data travel time.
  3. Load Balancing: CDNs use load balancing techniques to efficiently manage traffic across their network. When a user sends a request to access a particular website, the CDN’s load balancer determines the optimal PoP to serve the request based on factors such as server health, geographical proximity, and server capacity. This intelligent distribution of traffic ensures that each server operates at an optimal level, preventing any one server from becoming overwhelmed.

Benefits of using CDNs:

  1. Improved Website Performance: By reducing the distance between the user and the content, CDNs significantly decrease loading times, leading to improved website performance. Faster loading speeds result in lower bounce rates and increased user satisfaction.
  2. Enhanced Scalability: CDNs allow websites to handle sudden spikes in traffic without overloading the origin server. The distributed nature of CDNs enables them to efficiently scale resources to meet demand during traffic surges, such as during a viral event or product launch.
  3. Reliability and Redundancy: CDNs offer a higher level of redundancy as content is stored across multiple servers. If one server experiences issues, the CDN can seamlessly switch to an alternative server to serve the content, reducing the risk of downtime.
  4. Bandwidth Savings: By offloading traffic from the origin server, CDNs can significantly reduce the overall bandwidth usage, resulting in cost savings for website owners.
  5. SEO Benefits: Faster loading times and improved website performance positively impact search engine rankings. Search engines tend to favor websites that provide a better user experience, and CDNs play a crucial role in achieving this.

How to Optimise CDNs

How to Optimize Content Delivery Networks (CDNs) for Faster and More Reliable Web Performance

Web performance plays a pivotal role in determining the success of online businesses and user experiences. Slow-loading websites can lead to increased bounce rates, decreased conversions, and frustrated users.

To address these challenges, content delivery networks (CDNs) have emerged as a powerful solution to optimize web delivery, enhance user experiences, and boost overall website performance, including:

  1. Global Reach: CDNs have a broad network of servers spread worldwide, ensuring that users from different regions experience minimal delays when accessing a website. This global reach enhances user experience and contributes to lower bounce rates.
  2. Improved Reliability: By distributing website content across multiple servers, CDNs improve the overall reliability of a website. If one server experiences issues, the CDN can seamlessly route traffic to another server, ensuring the website remains accessible.
  3. Faster Loading Times: With content cached on multiple servers, CDNs reduce the physical distance between the user and the server, resulting in faster loading times. This is particularly advantageous for websites that serve large media files or experience heavy traffic.

Why Optimize CDNs?

While CDNs offer significant benefits in terms of web performance, they are not inherently perfect. Ineffective CDN optimization may lead to suboptimal performance and hinder the overall benefits of using a CDN. To maximize the potential of CDNs, it is crucial to implement various optimization techniques.

Top CDN Optimization Techniques:

  1. Choose the Right CDN Provider: The first step in optimizing a CDN is selecting the right provider that aligns with your website’s requirements and traffic patterns. Evaluate factors such as server locations, network capacity, scalability, customer support, and pricing. Popular CDN providers include Cloudflare, Akamai, Amazon CloudFront, and Fastly.
  2. Leverage Caching: Caching is a fundamental aspect of CDN optimization. Configure your CDN to cache static assets such as images, stylesheets, and JavaScript files at edge servers. This ensures that subsequent requests for the same content are served from nearby servers, reducing the origin server load and minimizing response times.
  3. Enable Gzip Compression: Enable Gzip compression on your web server and CDN to reduce the size of transferred data between the server and end-users. Smaller file sizes result in faster download times and lower bandwidth consumption, ultimately leading to improved website performance.
  4. Implement Content Purging: To ensure that users receive the most up-to-date content, implement a content purging strategy. When updating files on your origin server, use CDN features that allow you to purge or invalidate cached content, triggering the CDN to fetch fresh content from the origin server.
  5. Use WebP and Modern Image Formats: Images often constitute a significant portion of the web page size. By utilizing modern image formats like WebP, JPEG 2000, and AVIF, you can significantly reduce image file sizes without compromising quality. Ensure your CDN is configured to serve these image formats based on browser support.
  6. Enable HTTP/2 and TLS: Ensure that your CDN supports HTTP/2, the latest version of the HTTP protocol. HTTP/2 allows multiple requests to be sent over a single connection, reducing latency and improving page load times. Additionally, enables TLS (Transport Layer Security) to encrypt data between the server and the client, which not only enhances security but also positively impacts search engine rankings.
  7. Implement HTTP/3 (QUIC): As HTTP/3 becomes more widely adopted, consider enabling it on your CDN. HTTP/3, also known as QUIC (Quick UDP Internet Connections), further reduces latency and improves performance, especially on unreliable or high-latency networks.
  8. Load Balancing: Distribute traffic evenly across multiple CDN edge servers using load balancing. This ensures that no single server gets overwhelmed, leading to improved response times and availability.
  9. Monitor and Analyze Performance: Regularly monitor CDN performance and gather insights into user experiences using analytics tools. Identify performance bottlenecks and fine-tune your CDN configuration accordingly. Continuous monitoring helps ensure that your CDN remains optimized as web traffic and user behavior evolve.

What Does Google Say About Page Loading Speeds and CDNs

Enhancing User Experience: Google’s Take on Page Loading Speeds and CDNs

A fast-loading webpage is not only critical for providing a seamless user experience but also plays a significant role in search engine rankings. Google, being the most popular search engine, recognizes the importance of page loading speeds and actively encourages webmasters to prioritize optimizing their websites for speed.

Why Does Page Loading Speed Matter?

  1. User Experience: Google prioritizes user experience and considers page loading speed a crucial aspect of it. Users are more likely to engage with fast-loading websites, stay longer, and have a positive impression of the content or services provided. Conversely, slow-loading pages frustrate users and often lead to higher bounce rates, adversely impacting your website’s reputation and user retention.
  2. Search Engine Rankings: Since 2010, Google has considered page loading speed as a ranking factor in its search algorithm. Faster websites are rewarded with higher search engine rankings, potentially leading to increased organic traffic. This underscores the importance of optimizing page loading speeds to achieve better search engine visibility and gain a competitive edge.
  3. Mobile-First Indexing: With the majority of internet users now browsing on mobile devices, Google has switched to a mobile-first indexing approach. This means Google primarily uses the mobile version of a website for indexing and ranking. As mobile data connections can be slower than broadband, page speed optimization becomes even more critical to ensure a seamless experience for mobile users.

Google’s Tools for Analyzing Page Speed

  1. PageSpeed Insights: PageSpeed Insights is a free tool provided by Google that evaluates the performance of a webpage on both desktop and mobile devices. It provides valuable insights into what aspects of a website need improvement to enhance loading speeds. The tool also offers suggestions and optimizations to implement, enabling webmasters to fine-tune their websites for optimal performance.
  2. Lighthouse: Lighthouse is an open-source, automated tool integrated into Google Chrome’s Developer Tools. It assesses web page performance, accessibility, SEO, and more. Google often refers to Lighthouse metrics when evaluating page loading speeds, making it an essential tool for web developers aiming to boost their site’s performance.

Conclusion

Website loading speeds have become a crucial factor in providing an exceptional user experience and driving business success. Content delivery networks (CDNs) play a vital role in accelerating content delivery, reducing latency, and improving website performance. By strategically leveraging CDNs alongside other optimization techniques, businesses can ensure their websites load quickly and efficiently, leading to increased user satisfaction, higher engagement, and improved conversion rates. By implementing various optimization techniques, website owners can significantly improve page loading speeds, leading to a more satisfying user experience and better overall website performance. Remember that continuous monitoring and regular optimization are necessary to maintain optimal loading speeds as technology and user expectations evolve.

Page loading speeds can indeed differ significantly across different GEO regions due to variations in internet infrastructure, data center locations, network congestion, and ISP quality. To cater to a global audience effectively, website owners and developers must prioritize website performance optimization. By leveraging CDNs, strategically selecting data center locations, and employing best practices to reduce loading times, businesses can deliver a seamless user experience worldwide, enhance their search engine rankings, and expand their reach in the international market. Ultimately, investing in page loading speed optimization is a crucial step towards a successful and globally accessible online presence. By leveraging their vast global network of servers, CDNs reduce latency, improve website performance, and enhance the overall user experience. Implementing the right CDN optimization techniques, such as selecting the right provider, leveraging caching, enabling compression, and staying up-to-date with the latest web protocols, you can significantly enhance your website’s performance and ultimately delight your users with a smoother online experience. Website owners, content providers, and internet users alike benefit from the efficiency and reliability that CDNs bring. As technology continues to advance, CDNs will remain an integral part of ensuring a fast and seamless internet experience for users across the globe.

Google emphasizes the significance of page loading speeds in delivering a positive user experience and achieving higher search engine rankings. Webmasters should utilize tools like PageSpeed Insights and Lighthouse to assess and optimize their website’s performance continually. Additionally, integrating a Content Delivery Network (CDN) is a recommended strategy to reduce latency, improve reliability, and deliver content quickly to users across the globe. By prioritizing page loading speeds and leveraging CDNs, website owners can create a seamless and enjoyable online experience for their visitors while also benefiting from enhanced search engine visibility.

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What Responsibilities Does A Website Designer Have?

What Responsibilities Does A Website Designer Have?

Understanding the Responsibilities of a Website Designer

Introduction: In the digital age, a well-designed and user-friendly website plays a crucial role in the success of any business or organization. Behind the scenes, a website designer takes on the responsibility of creating an engaging and visually appealing online presence. Their expertise lies in combining technical skills and creative flair to craft a website that not only attracts visitors but also delivers a seamless user experience.

  1. Understanding Client Requirements: A website designer’s primary responsibility is to comprehend the goals, vision, and requirements of the client. This involves effective communication and gathering information about the purpose of the website, target audience, branding guidelines, and any specific features or functionalities that the client desires. By understanding these aspects, the designer can create a website that aligns with the client’s objectives.
  2. Planning and Wireframing: Once the requirements are clear, the website designer begins the planning phase. This involves creating a site map and wireframes that outline the structure and layout of the website. Wireframes act as visual guides, showcasing the placement of key elements such as navigation menus, content sections, and call-to-action buttons. By planning the website’s architecture, the designer ensures optimal user flow and intuitive navigation.
  3. Visual Design and User Interface (UI) Design: The visual design aspect is where a website designer’s creativity shines. They are responsible for creating an aesthetically pleasing website that aligns with the client’s branding. This includes selecting the color scheme, typography, graphics, and images that evoke the desired emotions and enhance the user experience. Additionally, the designer focuses on creating an intuitive user interface (UI) that makes it easy for visitors to interact with the website and find the information they need.
  4. Front-End Development: While website designers primarily focus on the visual aspects, they should also possess a solid understanding of front-end development. This involves translating the design into functional code using HTML, CSS, and JavaScript. The designer should ensure cross-browser compatibility, responsive design for various devices, and optimize the website for fast loading times. Collaboration with developers and adhering to web standards and best practices is crucial at this stage.
  5. Content Integration: Content is the backbone of any website, and a website designer must collaborate with content creators or clients to integrate text, images, videos, and other multimedia elements effectively. They ensure that the content is presented in a visually appealing manner and properly aligned with the overall design. Designers may also incorporate content management systems (CMS) that allow clients to update and manage their website content easily.
  6. Testing and Quality Assurance: Before a website goes live, thorough testing is essential to identify and fix any functional or design issues. A website designer must conduct comprehensive testing across different devices, screen sizes, and browsers to ensure the website is responsive and consistent. They also verify that all links, forms, and interactive elements are working correctly. Additionally, the designer should optimize the website for search engine visibility, adhering to SEO principles.
  7. Ongoing Maintenance and Updates: Websites are not static entities; they require regular maintenance and updates. A website designer often provides post-launch support by monitoring the website’s performance, fixing any bugs or issues that arise, and implementing requested changes or updates. They may also offer ongoing website management services, including security updates, content updates, and performance optimization.

Is it the responsibility of the web designer to generate leads?

While web designers can contribute to lead generation indirectly through the design and user experience of a website, their primary responsibility typically lies in the visual and technical aspects of website creation.

Lead generation often falls under the domain of digital marketing and sales teams. However, a web designer can incorporate elements into the website design that facilitate lead generation. These may include strategically placed call-to-action buttons, lead capture forms, intuitive navigation, and clear messaging that encourages visitors to take action.

Collaboration between web designers and marketing teams is crucial to ensure that the website design supports lead-generation efforts effectively.

Conclusion

If you build a website and do not do SEO your website will float in cyberspace. To get leads to your site you have to have products and services people will want to buy.

It is not the responsibility of the website designer after they have optimized your site to get leads. It is up to you to hire a marketing agency to help you with advertising campaigns and marketing.

If your products or services are not up to par, people will not buy.

A website designer plays a vital role in creating an impressive online presence for businesses and organizations. From understanding client requirements to implementing the design, their responsibilities encompass a broad range of tasks. By combining technical skills, creative design abilities, and a deep understanding of user experience, a website designer contributes to the success of a website by getting it on the first pages of search engines and having the pages indexed and ranked.

It is not the responsibility of the website designer to get visitors to convert into enquiries and sales.

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Do Search Engines Rank Websites By Their Domain Authority (DA)?

Do Search Engines Rank Websites By Their Domain Authority (DA)?

Debunking the Myth: Do Search Engines Rank Websites By Their Domain Authority (DA)?

In the realm of search engine optimization (SEO), the concept of Domain Authority (DA) has gained considerable attention. Developed by Moz, DA is a metric that aims to predict a website’s ranking potential on search engine result pages (SERPs). However, there is often confusion surrounding the extent to which search engines actually utilize Domain Authority in their ranking algorithms.

Understanding Domain Authority (DA)

Domain Authority is a proprietary metric developed by Moz, which quantifies the authority and trustworthiness of a domain on a scale of 1 to 100. It is calculated based on various factors such as the number and quality of backlinks, social signals, and other link-related metrics. The higher the DA score, the greater the likelihood of a website ranking higher in search engine results.

Domain Authority and Search Engine Rankings

Contrary to popular belief, search engines like Google do not directly use Domain Authority as a ranking factor in their algorithms. The DA metric is an external measurement developed by Moz and is not a part of the proprietary algorithms used by search engines to determine search rankings. Google, for instance, relies on hundreds of ranking factors, including relevance, user experience, content quality, site speed, mobile-friendliness, and backlink profiles, among others.

Search Engine Ranking Factors

Search engines use complex algorithms that consider a multitude of factors when ranking websites. While backlinks are an important ranking signal, search engines assess numerous other elements to determine a website’s relevance and authority. These factors include:

  1. Content quality: The relevance, uniqueness, and comprehensiveness of the content on a website play a crucial role in determining its ranking.
  2. User experience: Factors such as site speed, mobile responsiveness, ease of navigation, and overall user engagement significantly impact a website’s ranking potential.
  3. On-page optimization: This includes elements like keyword usage, meta tags, headings, and overall website structure, which contribute to a website’s visibility in search results.
  4. Backlinks: While not solely dependent on DA, search engines consider the quality, relevance, and quantity of backlinks pointing to a website as an indicator of its authority.
  5. Social signals: Indicators such as social media shares, likes, and comments can indirectly impact search engine rankings, reflecting user engagement and interest.
  6. Domain age: Older domains may have a higher likelihood of ranking well due to their long track record and potential accumulation of quality backlinks.
  7. Technical SEO: Proper website indexing, XML sitemaps, canonical tags, and other technical aspects contribute to a website’s crawl ability and indexing.

Although Domain Authority is a widely recognized and respected metric in the SEO community, it is crucial to understand that search engines like Google do not directly use DA as a ranking factor. While DA provides a useful benchmark for assessing the overall authority and link profile of a domain, it is merely an external metric developed by Moz.

Search engines utilize a plethora of ranking factors, including but not limited to content quality, user experience, backlinks, and technical SEO, to determine website rankings.

SEO professionals and website owners should focus on a comprehensive approach to optimization, considering all aspects of SEO and not solely relying on DA. Building high-quality content, optimizing on-page elements, fostering a positive user experience, earning relevant backlinks, and ensuring technical soundness is essential for achieving higher search engine rankings. By understanding the broader context of search engine algorithms, one can develop a well-rounded SEO strategy that leads to improved visibility and organic traffic.

What is Domain Authority?

In the vast world of search engine optimization (SEO), there are numerous metrics and factors that determine the visibility and authority of a website. One such metric that holds significant importance is Domain Authority (DA). Domain Authority is a search engine ranking score developed by Moz, a leading SEO software provider, to predict how well a website will rank on search engine results pages (SERPs). It has become a widely accepted industry standard for measuring a website’s authority and influence.

Domain Authority is measured on a scale of 1 to 100, with higher scores indicating a greater potential for ranking higher in search results. The algorithmic calculation takes into account various factors such as the quantity and quality of links pointing to a domain, the overall link profile, and other factors that influence a website’s search engine visibility.

It’s important to note that Domain Authority is not a metric used by search engines like Google in determining search rankings. Rather, it is a tool provided by Moz to help SEO professionals and website owners assess the relative strength of their domain compared to other websites.

The Factors Influencing Domain Authority:

  1. Link Profile: One of the primary factors that influence Domain Authority is the quality and quantity of inbound links to a website. When reputable and authoritative websites link to your domain, it signals to search engines that your content is valuable and trustworthy. However, it’s not just about the number of links, but the quality and relevance of those links that play a crucial role.
  2. Root Domains: The number of unique root domains linking to a website is another factor that contributes to Domain Authority. Having a diverse set of websites linking to your domain indicates that your content is relevant and valuable across different sources.
  3. Content Quality: High-quality, informative, and engaging content attracts more links and enhances the overall authority of a domain. Creating valuable content that resonates with your target audience is essential for improving your Domain Authority.
  4. Social Signals: While not a direct factor, social signals such as likes, shares, and comments on social media platforms can indirectly impact a website’s Domain Authority. When content gains popularity on social media, it has the potential to attract more links, increasing the overall authority of the domain.

Improving Domain Authority:

Improving Domain Authority requires a comprehensive SEO strategy that focuses on various aspects of website optimization. Here are a few steps that can help improve your domain’s authority:

  1. Build a Strong Link Profile: Focus on acquiring high-quality backlinks from authoritative websites in your industry. This can be achieved through content creation, outreach, and building relationships with other webmasters.
  2. Optimize On-Page Elements: Ensure that your website’s on-page elements, such as meta tags, headings, and keyword usage, are optimized for search engines. This helps search engines understand the relevance and quality of your content.
  3. Create High-Quality Content: Invest in creating valuable and engaging content that resonates with your target audience. High-quality content not only attracts more links but also keeps users on your website for longer, improving user engagement metrics.
  4. Improve Site Speed and User Experience: A fast-loading website with a user-friendly design and intuitive navigation contributes to a positive user experience. Optimizing these aspects can indirectly improve your Domain Authority by increasing user satisfaction and engagement.
  5. Stay Active on Social Media: Engage with your audience on social media platforms, share your content, and encourage social sharing. This can increase the visibility of your content and attract more links and traffic to your website.

Domain Authority is a metric that provides valuable insights into the relative strength and authority of a domain. While it doesn’t directly impact search engine rankings, it serves as a useful tool for SEO professionals to assess and compare the authority of different websites. By focusing on building a strong link profile, creating high-quality content, and optimizing on-page elements, you can improve your Domain Authority and increase your chances of ranking higher in search engine results.

What does MOZ say regarding the Evidence of Domain Authority As A Ranking Factor: The Evidence

Examining the Evidence of Domain Authority as a Ranking Factor: Insights from MOZ

In the ever-evolving landscape of search engine optimization (SEO), understanding the factors that influence search engine rankings is crucial for website owners and digital marketers alike. One such factor that has garnered significant attention is Domain Authority (DA). Developed by MOZ, a leading authority in the field of SEO, DA is a metric that predicts a website’s ability to rank on search engine results pages (SERPs).

Domain Authority is a metric developed by MOZ to determine the strength and authority of a website’s domain. It is scored on a scale of 1 to 100, with higher scores indicating greater authority. The metric takes into account various factors such as the number and quality of inbound links, social signals, website structure, and other SEO-related elements. Although DA is not a direct ranking factor used by search engines like Google, it is widely regarded as a valuable indicator of a website’s overall authority and potential to rank well.

Understanding the Evidence

MOZ has conducted extensive research and analysis to explore the relationship between Domain Authority and search engine rankings. While they emphasize that DA should not be considered a replacement for analyzing individual ranking factors, it provides a useful comparative metric when evaluating the competitive landscape.

  1. Correlation with Rankings: MOZ’s research has consistently shown a strong correlation between higher Domain Authority scores and higher search engine rankings. Websites with higher DA tend to have a better chance of ranking prominently on SERPs. However, it’s important to note that correlation does not imply causation, meaning that a high DA score alone does not guarantee top rankings. MOZ advises website owners to focus on improving their overall SEO strategy rather than solely fixating on increasing DA.
  2. Competitor Analysis: One of the significant benefits of Domain Authority is its usefulness in competitor analysis. By comparing the DA scores of competing websites within a specific niche, website owners can gain insights into the relative strength and authority of their competitors. This analysis can inform strategic decisions, such as identifying areas for improvement or targeting keywords with less competition.
  3. Link Building: MOZ asserts that quality link building remains a critical factor for improving Domain Authority. The number and quality of inbound links from reputable websites significantly impact a website’s DA score. However, MOZ emphasizes that the focus should be on earning natural, high-quality backlinks rather than engaging in manipulative link-building practices. Building a strong link profile over time can contribute to improved rankings and increased Domain Authority.
  4. User Experience and Content Quality: While Domain Authority primarily measures the authority and strength of a domain, MOZ suggests that a strong correlation exists between high DA scores and positive user experience (UX) factors. Websites with higher DA often exhibit better UX, including faster loading times, mobile responsiveness, intuitive navigation, and high-quality content. These factors indirectly contribute to improved search engine rankings.

Conclusion

The evidence provided by MOZ highlights the significance of Domain Authority as a valuable metric in the field of SEO. While it is not a direct ranking factor, it offers valuable insights into a website’s overall authority and competitive positioning. By focusing on building a strong link profile, optimizing user experience, and delivering high-quality content, website owners can enhance their Domain Authority and improve their chances of ranking well on search engine results pages.

However, it is crucial to remember that Domain Authority is just one piece of the SEO puzzle. A holistic approach that encompasses multiple ranking factors and focuses on meeting user intent and providing valuable content remains essential for long-term SEO success. MOZ’s insights serve as a guide for website owners and digital marketers, helping them navigate the ever-changing SEO landscape and make informed decisions to achieve better search engine rankings.

Further Reading:

Domain Authority: Is It A Google Ranking Factor? (searchenginejournal.com)

Google Ranking Factors: Fact or Fiction (searchenginejournal.com)

#seo #domainauthority #da #serps #content #linkbuilding #competitoranalysis #ranking #rootdomains #socialmedia #socialsignals #backlinks #domainage

Why You Should Teach Businesses Not To Buy Backlinks

Why You Should Teach Businesses Not To Buy Backlinks

Businesses rely heavily on their online presence to attract customers and generate revenue, therefore one important aspect of building a strong online presence is search engine optimization (SEO). SEO refers to the practice of optimizing a website’s content and structure to improve its ranking on search engine results pages (SERPs). One of the most important factors in SEO is backlinks or links from other websites that point to your website. Backlinks signal to search engines that your website is authoritative and trustworthy, and can significantly improve your website’s ranking on SERPs. However, not all backlinks are created equal, and buying backlinks can hurt your website’s ranking and reputation.

Buying backlinks involves paying for links to your website to be placed on other websites. The idea is that these links will signal to search engines that your website is authoritative and trustworthy, and will improve your website’s ranking on SERPs. However, buying backlinks is against the guidelines of search engines like Google, and can result in penalties that hurt your website’s ranking and visibility.

Here are some reasons why you should teach businesses not to buy backlinks:

  1. Buying backlinks is against the guidelines of search engines like Google.

Search engines like Google have strict guidelines that govern how websites should be optimized for search. These guidelines prohibit the use of spammy or manipulative techniques, including buying backlinks. If a website is found to be violating these guidelines, it can be penalized or even banned from search results altogether. Teaching businesses not to buy backlinks can help them avoid these penalties and maintain their search visibility.

  1. Bought backlinks are often low-quality and irrelevant.

Many websites that sell backlinks offer low-quality links from irrelevant or spammy websites. These links are unlikely to improve your website’s ranking and can hurt your reputation with search engines. By teaching businesses not to buy backlinks, you can help them focus on building high-quality, relevant links that will improve their SEO.

  1. Building high-quality backlinks takes time and effort, but is worth it in the long run.

Building high-quality backlinks is a long-term SEO strategy that requires time and effort. However, the benefits of high-quality backlinks can be significant, including improved search visibility, increased traffic, and higher conversions. By teaching businesses to focus on building high-quality backlinks through content creation, outreach, and relationship building, you can help them achieve sustainable, long-term SEO success.

Conclusion

Buying backlinks is a tempting shortcut for businesses looking to improve their SEO quickly. However, it is important to educate businesses on the risks and drawbacks of this practice. By focusing on building high-quality backlinks through content creation, outreach, and relationship building, businesses can achieve sustainable, long-term SEO success without risking penalties or damaging their reputation with search engines.

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If you are struggling to get traffic and are not on the first few pages of search engines and are struggling to get traffic, not only will we analyze your website, but with our paid option we can list your business in our directory, design a banner ad (similar to the one we have below) and give you a landing page where you will be seen as a featured business on our site in the sidebar. We will also share your banner ad with our 11K+ connections on LinkedIn. We will perform SEO to get you listed for the exact match search terms.

***Domain Names***

If your domains aren’t selling and you want them to be seen by search engines, then you need to get them to be search engine optimized and in front of a target audience. We only accept TLDs (no acronyms, or hyphens). Please contact us in the first instance before making payment.

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Why exclusively brokering is a bad thing

Why exclusively brokering is a bad thing

Brokering is the act of facilitating a transaction between two parties for a fee or commission. The idea of being a broker has become increasingly popular in recent years, with the rise of online platforms and the gig economy. However, exclusively brokering, or relying solely on brokerage services for income, can be a bad thing for both brokers and their clients.

  1. Lack of Control: Exclusively brokering means that brokers do not have control over the products or services they are brokering. They are dependent on the decisions of the parties they are facilitating transactions for and often have limited ability to influence those decisions. This lack of control can make it difficult for brokers to ensure that their clients are receiving the best possible deals, which can lead to dissatisfaction and loss of business.
  2. Conflict of Interest: Brokers who rely solely on brokering fees for income may be more likely to prioritize their own financial gain over the best interests of their clients. This conflict of interest can lead to brokers recommending transactions or products that are not in their client’s best interests. In addition, brokers may be tempted to steer clients towards transactions that will result in higher fees, even if those transactions are not the best fit for the client.
  3. Limited Earning Potential: Exclusively brokering can be a risky business model, as brokers are dependent on the volume and frequency of transactions to earn income. This can be especially challenging for brokers who are just starting out and do not yet have a large client base. In addition, brokers may find that they are unable to earn enough to sustain themselves if there is a downturn in the market or if there is a decrease in demand for their services.
  4. Lack of Expertise: Brokers who exclusively broker may not have the same level of expertise as brokers who specialize in a particular product or service. For example, a broker who exclusively brokers real estate transactions may not have the same knowledge or experience as a real estate agent specializing in a particular area or type of property. This lack of expertise can limit the broker’s ability to provide valuable insights and advice to their clients.
  5. Lack of Long-Term Relationships: Exclusively brokering can lead to a transactional relationship between brokers and their clients, rather than a long-term partnership. Clients may see brokers as a necessary intermediary, rather than a trusted advisor. This can limit the potential for repeat business or referrals, as clients may not feel a sense of loyalty or connection to their broker.

          Conclusion

          Exclusively brokering can be a bad thing for both brokers and their clients. It can limit brokers’ control, earning potential, and expertise, while also creating conflicts of interest and limiting the potential for long-term relationships with clients. Brokers who are considering exclusively brokering should carefully consider these potential drawbacks before committing to this business model.

          Furthermore whilst exclusively brokering potentially can mean more money in the pot for the broker, if a domain sells, stating you are exclusively brokering will burn bridges because other brokers will be reluctant to share the information to spread brand awareness. Only loyal followers of the broker may help by sharing the content but other brokers will not find it in their best interest to help their competitors. It, therefore, makes more sense to partner with a few brokers and share the commission, that way it helps to widen the gap in spreading brand awareness.

          Remember if you do decide to jointly broker your domain names, you must get the person to sign a joint broker commission agreement so that there are no misunderstandings down the line, (we have an agreement should you not have one which we can send to you free of charge).

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          A domain name that is simply listed on a marketplace will just be sucked into a saturated list of domains and unless the domain name has some marketing and SEO the likelihood of the domain name being found will be limited unless someone actively is looking for it by typing the domain name into the search bar of their browser. Therefore it is imperative to have a landing page and perform SEO and marketing for the domain name in order for it to be found. Sales pages on marketplaces do not do any SEO and will simply rely on someone to search for the domain name for the user to land on that page. Here at UK Domain Brokers we write content and optimize meta descriptions so that people can find domain names in a number of ways.

          If you want us to help you get your domains on the first pages of search engines and write content to help the prospective buyer, then reach out to us. Listing your domain names with us is free, however marketing and SEO costs from £20.00 or $25.00

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          Setting Up WordPress Blog – Ultimate Guide.

          Setting Up WordPress Blog – Ultimate Guide

          20 Reasons Why Blogging is Important for SEO to Rank Website:

          1. Indexing and Ranking – Google needs unique consistent, niche-relevant content to determine your domain positioning. Search Engines indexing is a process by which they crawl and index websites, documents, or other online content. The indexing process is done to create a database of information for use in search engines. This will result in your website/blog being visible on search engines (SERPs). Google SERP stands for (Search Engine Results Page). This refers to the pages of results that are returned when someone does searching for something on search engines such as Google, Bing, Yahoo, Yandex, or others.”
          2. SEO – You can manage your SEO better with a WordPress site without writing code. By adding in plugins such as all-in-one-SEO or Yoast, you will get used to optimizing your site using keywords, metadata, etc.
          3. Keywords – Target More Keywords to Rank for your Blog and Service Pages.
          4. Backlinks – Blogging Helps to Attract both External and Internal Links.
          5. Blogs Secure Your Global Positioning – Blogs will promote you as an industry leader.
          6. Brand Awareness – Blogs can create brand awareness because the more post you make the quicker people will recognize you as an industry leader.
          7. New Opportunities – Blogs help to create new opportunities.
          8. Social Media Exposure – Blogs are easy at creating social media exposure.
          9. Comments – Blogs allow readers to leave comments.
          10. Hosting Costs – Blogs are cheaper to host than normal (static) websites
          11. Reduces Bounce Rate – Increase Dwell Time and Decrease Bounce Rate.
          12. Ranking Your Services – Helps in Ranking Website Services and Product keywords.
          13. Pillar Cluster – Enables you to use the Pillar Cluster technique (listing your posts into categories)
          14. Google EAT – YMYL Parameters – Make Your Website Stand on Google’s EAT Parameters. E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.
          15. Link Building – A Blog Gives More Reasons for other Sites to Link to your Site.
          16. Brand Awareness – Helps to Attract More People and Connect with your Audience.
          17. SEO Link Wheel – Having multiple blogs linking together and pointing to your default site drives targeted traffic.
          18. PPC Advertising – Providing you have done everything right within a short space of time your blog should be visible on the first page of search engines. Once on the first page of Google, you will not need to pay for PPC advertising which alone will save you tonnes of money.
          19. Content Contributions – Having a Blog allows contributions from other content writers to make guest posts.
          20. Building An Email List – Having a Blog encourages readers to subscribe and gives you the opportunity to build an email list where you can then send newsletters and offers to people that want to hear from you.

          Do you need help building a blog?

          Have you already got a WordPress blog and need help configuring it, or are you considering having a blog or two and need help building it?

          Starting either a blog or a website can be very overwhelming at first, especially if you have never done it before. Even if you try to do it yourself you still have to learn SEO and marketing. Blogs and Websites are not set and forgotten, you have to maintain them regularly. WordPress plugins need to be updated for bug fixes, it all takes time and dedication.

          Choosing a blog or a website?

          Although it sounds the same there is a vast difference between blogs and websites. A website can contain a blog, (subdomain or subdirectory) a blog on the other hand doesn’t usually contain a website. The only way you can link your WordPress Blog to contain your website is to set up a custom link (see diagram below I have linked the SKY NEWS website to our site). A blog and a website are not the same as they have two different functions, although they may look similar.

          New – Dropdown Menu -SKY News.

          What is The Difference Between Blogs and Websites?

          The difference between a blog and other types of websites is that blogs are updated on a regular basis with new content, which is displayed in reverse chronological order (new blog posts first). You can also add more functions and capabilities without writing code by installing plugins that perform different tasks. You have more flexibility with a blog rather than a website.

          Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is more flexible where you can list your articles under categories and are usually updated more frequently. Some bloggers publish multiple new articles a day.

          Blogs can be part of a larger website. Often businesses have a blog section where they regularly create content to inform and educate their customers. However one should not confuse a webpage on a website with a blog because it has minimal function compared to a WordPress blog. Both the webpage and the blog may have updated content but a WordPress Blog has more functionality.

          You can use WordPress to create both, a website and a blog, that’s why a lot of business owners use WordPress to build their small business websites.

          IONOS - Official Partner

          The prospect of building a website or a blog can be a terrifying thought especially when you’re not techy. Don’t worry, you’re not alone, I was like you once. This guide will help you decide if you wish to have a go yourself or reach out to us. We have compiled a step-by-step guide on how to create a WordPress website without learning how to code.

          STEP-BY-STEP GUIDE

          This guide is useful for users of all ages and skill levels. However, if you need help, then you can contact our expert team to help you set up your website for free. We will send you a to-do list of things you need to perform.

          Here is an overview from start to finish of all the steps we’ll walk you through in this guide.

          1. Choose A Domain Name – Decide on an exact match searchable keyword or phrase domain name. ( You could have a location+keyword or brand name + product or service). We can advise you what Domain Names are available and suitable for you to register or we can guide you on the Domain Names we have on our books that would help with your SEO.
          2. Choose If You Want To Self-Manage or have a Managed Site – We are IONOS.co.uk Partners and you can either try to build the blog yourself or we can do it for you.
          3. Install WordPress – We will show you how to install WordPress.
          4. Install Templates – We will show you how to install a template and customize your site’s design.
          5. Create Pages – We will show you how to create pages in WordPress.
          6. Plugins – We will show you how to customize WordPress with addons and extensions (plugins).
          7. Support – We will give you free support if you drop us a line.

          Developing your WordPress site yourself.

          You do not need to be a web developer to create a custom blog/ website. Our guide is written for non-techy users, and we will show you a no-code solution to creating a blog/website without writing code.

          Even if you choose to do it yourself IONOS.co.uk have web builders if you want to build static sites or WordPress-managed sites. (Not only will you get support from us you will also get support from them free of charge).

          With that said, let’s look at all the things you need to build a website.

          What do I need to build a blog/website?

          You’ll need the following 6 things to start your WordPress site.

          1. A domain name – this is fundamentally the most important part of building your brand. This is the name of your website such as google.com. The shorter the domain name the better but if you are going to be building a niche rather than a brand, we recommend (location+keyword or keyword+location domain names).
          2. WordPress hosting – this is where your website files are stored (Register a package on a site that gives you special offers. (Business WordPress on IONOS.co.uk is £1.20 per month for the first year to include a free domain name, providing it is available).
          3. Search Engine Optimization – Learn SEO
          4. Marketing – Learn how to do marketing and advertising.
          5. Networking – Build a network of followers and join social media pages and groups to promote your blog.
          6. Build An SEO Link Wheel and link your blogs and website together.

          How much does a WordPress website cost?

          UK Website Designers Logo

          Depending if you plan to develop it yourself or hire a WordPress expert will determine the initial cost. We can build a WordPress site, manage it and create two blog posts per month for £25.00 pm based on a basic package to include professional emails, marketing, and advertising on our network and websites. We will send you a bespoke quote tailored to your needs on request.

          A typical personal WordPress website can cost as low as £115 if you do it yourself. The cost of a business website can range from anywhere between £300 per year to as high as £30,000 per year if designed and developed by a professional.

          We recommend all our readers start small and then add more features to your website as your business and budget grows. This way you will save money and minimize potential losses while avoiding overspending.

          Which is the best website builder platform?

          Although WordPress is free if you go to WordPress.org you may want to have a managed site with backups and get the support should things go wrong (yes occasionally things can go wrong especially if you do not do WordPress updates or plugin updates. We recommend using a managed-hosting package via an accredited hosting company.

          IONOS - Official Partner

          WordPress is the most popular website platform in the world. It powers nearly 43% of all websites on the internet.

          WordPress is free, open source, and comes with thousands of pre-built website designs and extensions. It is extremely flexible and works with almost every third-party tool and service available to website owners. The only thing I will add choosing the free option does not give you a Domain Name and does not give you the support, should you need it. The open-source version is also very basic compared to a hosted version.

          Step 1. WordPress Setup

          One of the most common mistakes that beginners make is choosing the wrong website platform. If you choose the self-managed as opposed to managed hosting option you have the basic tools. We recommend managed hosting and as little as £1.20 per month for the first year it is cheaper than a cup of coffee, it then increases after a year to £9.60 plus the renewal of your domain name which is a one-time fee for the year of around £15.00 depending on which domain extension you are using. Each domain extension has a different renewal price.

          Regardless of your choice in hosting packages, WordPress comes with thousands of designs and addons which allow you to create any kind of website you can think of.

          If WordPress is free, then where is the cost coming from?

          WordPress is free because you’ll have to arrange your own custom domain name and web hosting provider, which costs money.

          A Domain Name is your website’s address on the internet. If your audience knows your domain name they will type it into their browsers, for those that don’t you will have to rely on exact match searchable keyword and phrase domains and if you do little SEO you will have to rely heavily on marketing and advertising to get your blog on the first pages of search engines. This is a costly endeavor so we recommend you start learning about SEO or leave it for the experts to handle.

          If your audience is actively searching for you and knows your domain name they will type in their browsers to reach your site (For example, ukwebsitedesigners.co.uk, ukdomainbrokers.com).

          With IONOS.co.uk you get a free domain name for the first year provided it is available to register. A domain name therefore for renewals typically costs around £14.99/year depending on the registrar and domain extension.

          However, for more brandable names or names that have been bought by domain investors, the price of domains can be much higher. A one-word dot com domain name will usually command very high prices. List of most expensive domain names – Wikipedia If a domain investor generates traffic for the said domain name then the moment it is registered and developed it will increase in value. If the domain investor goes one step further and designs a logo, markets, and advertises the domain then the asking price will be in line with what you could potentially save in PPC advertising especially if the domain seller gets your domain on the first page of search engines.

          If you need help choosing a domain name for your website, we are on hand to advise you. Alternatively, you can browse our list on our site.

          If you choose to develop the WordPress site yourself and register for the WordPress package you will need to first register your details, such as name, address, telephone number, login username, password, and also your payment details.

          You may be prompted to buy extra options such as Ranking Coach, JetPack, etc, we do not recommend doing this and recommend you opt out. You can do this later if you change your mind.

          Next, you will add your payment information to finish the purchase.

          After completing your purchase, you’ll receive an email with details on how to log in to your web hosting control panel (cPanel).

          This is your hosting account dashboard where you manage everything like getting support, setting up emails, etc. Most importantly, this is where you’ll install WordPress.

          Step 2. Install WordPress

          When you signup with IONOS using our link, they will automatically install WordPress for you. They launched this one-click WordPress installer to make it easier for non-techy users to create their blogs.

          What this means is you simply need to log in to your IONOS account, and then click the Login to WordPress button to get started. This setup process has really reduced the learning curve needed to make a blog. If you have a domain name associated with the WordPress package and have published your site you do not need to login into IONOS every time, all you need to do, for example, purposes only type /wp-admin at the end of your URL in the web browser. (https://www.yourdomainname.com/wp-admin).

          Step 3. Select Your Theme

          The visual appearance of your WordPress site is controlled by a WordPress theme. WordPress themes are professionally designed templates that you can install on your website to change its appearance. There are thousands of free and paid WordPress themes that you can install on your site. You can change your theme from the WordPress admin dashboard.

          Visit the section on the left-hand side and look for Appearance » Themes page and then click on the ‘Add New’ button.

          Change your WordPress theme

          On the next screen, you will be able to search for 9,600 free WordPress themes that are available in the official WordPress.org themes directory. You can sort them by popularity, latest, featured, as well as other feature filters (i.e industry, layout, etc).

          For the sake of this guide, we are using the ‘Hemingway’ theme on our site.

          How to Install a Theme in WordPress

          If you know the name of the free theme you want to install, then you can look for it by entering its name in the search field.

          WordPress will give you a preview of themes in search results. Once you are happy with the theme you will need to install the theme and then click on the Install button. The beauty of WordPress is after you have installed the theme and then change your mind you can always go back to appearances and chose another theme.

          Once you have installed your theme, you can customize it by clicking on the Customize link under the Appearance menu. This will launch the theme customizer where you will be able to change your theme settings with a live preview of your website. If you’re using one of the newer full-site editing themes, then you will see a different version of the site customizer.

          The default WordPress customizer and full site editing don’t offer a true drag & drop customization experience.

          You can even create a fully custom WordPress theme without any code.

          Remember, you don’t need to finalize all theme settings right away. You will be able to customize it much better once you have some content on your website.

          Step 4. Add Content to Your Website

          WordPress comes with two default content types called posts and pages. Posts are part of the blogging functionality and appear in reverse-chronological order (newer items are displayed first).

          Hiring A Content Writer.

          If you are a proficient content writer you will have a dab hand at publishing content yourself, alternatively, you can hire a blogger to write content for you.

          If you get stuck and need content written we are here on hand and we will give you backlinks as a double whammy. Just drop us a line if you need some articles written or want to proofread your content.

          On the other hand, pages are meant to be static “one-offs”, they are usually one piece of information that rarely gets updated such as your about page, contact page, privacy policy, custom landing page, etc.

          By default, WordPress shows your blog posts on the front page of your website. You can change that, and make WordPress show any static page as the homepage of your website (we’ll show you how to do that later in this guide).

          You can create a separate page for your blog or news section to show your recent posts. Alternatively, you can create a website without any blog section at all.

          You already know what your blog is going to be about so now you have to start writing.

          To set up the navigation menu you’ll need to start adding a few pages to your WordPress site.

          Pages To Include:

          • Homepage.
          • About Us Page.
          • Shop (if you have one)
          • Forum (if You Have one)
          • Directory (if you have one)
          • Contact Us Page
          • Legal Pages (Dropdown Menu)
          • Terms & Conditions
          • Privacy Policy
          • FAQ
          • Shipping
          • Disclaimer
          • Members Login

          Now you have set up a WordPress theme you need to customize it with your images and text. There are plenty of royalty-free images on pixaby.com or pexels.com

          The next thing you will have to do after you created your pages is to create your first post. WordPress by default provides you with your first post “HELLO WORLD”. You can delete this and create your new post. Do also build a category menu so that you build your posts to fit the categories. Your categories menu could be placed in the sidebar of your site and for mobile view also in the footer.

          Remember to also remove powered by WordPress and the Theme Name in the footer of your site, this way it makes your site look more professional.

          Don’t worry if you don’t have enough content for these pages, you could put a short sentence to let your audience know your site is under construction. You can always edit and update later. As long as you have not uploaded your site to search engines you are not going to have a whole lot of traffic other than bots so I would not worry too much about writing your first post. You could just say this post is under construction and do the same for your pages and tackle them one by one in your own time at a steady pace.

          Head over to Pages » Add New page in the WordPress admin area. This will bring you to the page editor screen, which will look similar to this, depending on your theme.

          First, you need to provide a title for your page, this title needs to be unique with keywords it cannot be more than 160 characters including spaces.

          The home page title (Home) by default, should be changed to match your domain name. Search engines do not like the word (Home) for homepages and this is a little tip to help you get ranked for the keywords in your domain name.

          After that, you can add content in the text editor below. You can add text, links, images, PDFs, embed videos, audio, etc.

          Once you have added content to your page, you can click on the publish button to make it live on your website. Even when it is live your website will float in cyberspace and you have to do a number of things for it to be indexed and ranked, this is called search engine optimization (SEO).

          Create Content For Your Posts.

          Head over to Posts » Add New in your WordPress admin area, where you will see a screen much as you saw earlier when adding pages.

          You can add a post title and then add content in the visual post editor. You’ll also notice some extra options in the sidebar like post formats, categories, and tags.

          You can click on the save button to store your post as a draft or click on the publish button to make it visible on your site.

          For more detailed instructions on how to utilize all these options on post and page edit screens, please see our guide on how to add a new post in WordPress.

          Step 5. Customizing and Tweaking Your Website

          There are a number of things you can do in your header (This is the image that will appear on every page and post. You could add your logo or add text. The widgets consist of search bars, category menus, and images to name a few. You should now have an idea of how you can customize your site and with a little patience, trial and error you will get there.

          You should also have your navigation mapped out of all the pages that will be visible on every page and post page on your site. You could either have your home page show as your front page or have all your posts.

          Let’s start by setting up a static front page (also known as the homepage).

          Setting up a Static Front Page

          You need to visit the Settings » Reading page in your WordPress admin dashboard. Under the ‘Front page displays’ option click on the static front page and then select ‘Pages’ you created earlier for your home and blog pages.

          Don’t forget to click on the ‘Save Changes button at the bottom of the page to store your changes.

          WordPress will now use the page titled ‘Home’ (Although the title should match the name of your domain name and should be changed the sooner the better), your site’s front page could also display your posts in order to this you will have to adjust the settings as in the image below.

          Change Site Title and Tagline

          During the installation, you get to choose your site’s title. WordPress automatically adds a tagline to your site title that says ‘Just another WordPress site’.

          You can change both your site’s title and tagline at any time by visiting the Settings » General page.

          Your site title will be the name of your website like UK Domain Brokers. The tagline is usually a single line that describes your website.

          You can also leave the tagline field blank if you want because WordPress SEO plugins like All in one SEO, Yoast SEO, and others will override it for better search engine optimization.

          Remember to save the changes before exiting the settings.

          Set up Comments Settings

          WordPress comes with a built-in comment system allowing your users to leave comments on your posts. You can in your settings set the comments to be approved by the site administrator which is you before publishing. This will eliminate spammy comments.

          (I still have not got my head around why some people go above and beyond to send you questionable comments and emails, have they nothing better to do with their miserable lives? do they not think karma will not pay them a visit?).

          To deal with this annoyance, you’ll need to enable comment moderation on your website, you should also install a stop spammers plugin and block countries from subscribing and leaving comments. You should also go one better and stop hackers from infiltrating your site (yes you will be surprised how many want to steal your domain name and your site. We use the ‘WordFence’ plugin for this.

          Visit the Settings » Discussions page and scroll down to the ‘Before a comment appears’ section. Check the box next to the ‘Comment must be manually approved’ option.

          Enable comment moderation

          Don’t forget to click on the save changes button to store your settings.

          Create Navigation Menus

          Navigation menus allow your users to browse different pages or sections on your website. WordPress comes with a powerful navigation menu system, and your WordPress theme utilizes this system to display menus. Remember your menu will look different in mobile view to your desktop version. In the mobile view, you will have a drop-down menu and on a desktop, it will be horizontal or vertical.

          Add a navigation menu to your blog.

          You can do one of two things, you can create the pages first of all and then go to Appearance Section » Menus page, there you will be able to add your menu and pages and sort them out in the order you want them to appear.

          Once you have selected the pages you want to display in your menu, click on add to menu button.

          Add pages to WordPress menu

          You will notice your selected pages filling the empty area of your navigation menu. You can move these menu items up and down to rearrange their position in the menu.

          Select menu location

          Now you need to select a display location. These locations are defined by your WordPress theme. Usually, most WordPress themes have a primary menu that appears in your website header at the top.

          Finally, click on the save menu button to store your navigation menu.

          You can now preview your website to see the menu live.

          Step 6. Installing Plugins in WordPress

          WordPress has a vast selection of plugins for various functions, This could cover SEO, Security, Cookie Banners, Google Analytics, Photo Galleries, etc. Plugins are like apps for your WordPress site. They allow you to add features and customizations to your WordPress site. You can install plugins from your WordPress dashboard by clicking on the Plugins page. There are currently more than free 59,000 plugins available for WordPress (do choose the ones with the most downloads). There are also paid plugin versions sold by third-party websites and developers, which give more functionality.

          Step 7. Mastering WordPress

          WordPress is easy to use, once you know how. It is also an extremely powerful content management system (CMS).

          Using WordPress, you can create powerful niche websites capable of doing a lot more.

          1. Add an eCommerce store
          2. Add a directory
          3. Make it into a social media platform, (give Facebook or Twitter a run for their money).
          4. Create a discussion/forum
          5. Start your own podcast
          6. Create a membership site
          7. Create a video channel (like YouTube)
          8. Create a coupons website
          9. Build a reviews website (like Trustpilot)
          10. Create a site in different languages (multilingual websites)
          11. Create a Real Estate site and sell or rent properties
          12. Create a delivery service similar to Deliveroo or Just Eat
          13. Create a job board website
          14. Create a wiki knowledgebase website
          15. Create an auction site (perhaps auction domain names, or a site like eBay)
          16. Make your site the next business site like Forbes, Wall Street Journal (WSJ), or Huffington Post

          If you liked this article, then please subscribe and get our (40 Things To Do List For Setting Up WordPress) PDF which will have a list of plugins to install, tried, and tested by us as well as an SEO Report for you to implement.

          Contact Us For Information Using The Form Below:

          Final Note From The Editor:

          A website that is not on the first couple of pages on search engines should seriously think about having an SEO Link Wheel compromising one or two blogs. For example, we offer Marketing and someone may not necessarily visit UK Website Designers because of the keywords hence we have a subdomain that includes the keywords marketingagency.cymrumarketing.com If you are selling more than one service consider building a blog for each service you have.

          On another note if you are a hobbyist or simply want to document your life in an online journal do not do the mistake I have seen, some friends write blog posts on social media walls (Facebook in imparticular), and Facebook posts are not to be used as blog posts (they can have a link to your blog post). They should ideally have an excerpt of the article giving the reader a teaser of the post itself. It pains me when I see this when the said people have not got a large network of followers but choose to write a book on the topic that is on their mind. This is where blogs play a crucial role to spread the news and grow your network.

          Blogs can be used for all manner of reasons and posts can be shared on Social Media as I am going to do on LinkedIn. As you will see I will add an image for visualization and an expert of my article. I will also use the same hashtags that I have used on this page.

          I have also experienced in the past people quitting because they think WordPress is difficult. WordPress at first glance may look complicated but if you follow the steps and reach out for our support you should be on your way to building a grand site. ** Remember to use hashtags on your site and in your settings.

          Happy Blogging!

          #blogs#blogdevelopment #wordpress #managedwordpress #selfmanagedwordpress #ukwebsitedesigners #contentwriting #seo

          Content Writing For SEO.

          Keep your business moving forward

          Content Writing For SEO.

          Whether you are building a website, blog, or have marketing campaigns you have to think about content. Content writing plays a fundamental role in Search Engine Optimisation. If you build a website with a set and forget notion your site will not get ranked. In order for your site to get on the first pages of search engines, you have to write quality articles and perform SEO.

          SEO.

          I have forty-plus strategies I use to get my websites and articles indexed and ranked. The fastest I have had anything ever get on the first page of Google was yesterday when I wrote an article and within eight hours it was on the first page.

          Sometimes you have to be persistent because even though I do upload my pages and articles to Google Search Console where I think the pages and articles have been added I come back a few weeks later only to find they have not. This can cost me money as I have started adding affiliate links to all my posts.

          1. Create a Keyword Domain Name (Use searchable words and phrases) You can use a brandable name, but you should also forward an exact match searchable keyword or phrase domain name to your default site.
          2. Change the (Home Page) (Title) to Match the exact match searchable keyword or phrase Domain Name. (Search engines do not like (Home) as the name of your first page.
          3. Add the exact match searchable keyword or phrase into the header of your website, this must be readable and not embedded into an image.
          4. Generate Sitemaps
          5. Upload Sitemaps and your website to Google Search Console
          6. Generate Robot txt
          7. Upload Robot txt to your website back office
          8. Generate Href Tags
          9. Upload Href Tags to your website back office
          10. Create a Gmail email that you will use to manage your business, use that same email for all Google Products and Services
          11. Generate Meta Tags
          12. Generate Google Tag Manager
          13. Upload Google Tag Manager to your website back office
          14. Upload Meta Tags to your website back office (Add relevant keywords)
          15. Add an HTML Tag to your website back office
          16. Add Google Analytics (to track your visitors)
          17. Add your Business to Google Business Directory (Google will rank you better for doing this)
          18. Upload to Search Engines
          19. Verify your website with Google Search Console formerly known as Google Webmaster.
          20. Verify your website with Bing Webmaster
          21. Add a cookie banner (required by law)
          22. Add a cookie policy (required by law)
          23. Add terms and conditions (required by law)
          24. Add a privacy policy (required by law)
          25. Add favicons
          26. Check Canolization
          27. Create a Facebook Page to Match your Brandable Website Domain Name and connect the two together.
          28. Create a Facebook Page to exact match the searchable keyword of the phrase domain name.
          29. Invite your Friends and Family on Facebook to like your page.
          30. Create a LinkedIn Page to March your Website and connect the two together
          31. Link your social media to your social media widgets e.g. Facebook, Twitter, Instagram (Do not use a personal social media account set up a business one instead.
          32. Add Schema Mark-up to your website back office and upload it.
          33. Ping your site so that search engines get a signal your website is active, using pingmyurl.com
          34. Regularly add new content to your site so that Search Engines can rank you quickly. (A blog is the easiest option).
          35. Create an SEO link Wheel and have more than one site blog pointing to your business
          36. Create Backlinks by linking your site to Directories, Classified Sites, Forums, and blogs on other websites. https://respona.com/blog/what-is-a-backlink/
          37. Check your website is looking good on the mobile and tablet before publishing (Make sure it is responsive and all images and text are readable and do not fall off the page.
          38. Make sure your website has a lot of text content using relevant keywords you would want to be targeted for.
          39. Get people to subscribe to your email list.
          40. Network with people in your industry.
          41. Advertise on Social Media Pages and Groups.
          42. Configure your site for Htaccess.
          43. Remove the web builder footer link that says website powered by WordPress, Wix, Shopify, and WordPress Themes, etc (it does not look professional, and first impressions count). If people think you have built the site yourself they will think you have not had the money to pay for a website designer which damages the credibility of your brand.

          My Services.

          I am happy giving people the list of things to do but if you want help configuring your site and you are unable to do it yourself I can help you but at a charge. I am happy to point you in the right direction but you need to do the hard work to get your website/blog/articles indexed and ranked.

          Writing Content.

          An exact match searchable keyword or phrase domain name plays just a small part in SEO and it is usually the content that gives you brownie points and gets your websites/blogs/articles indexed and ranked.

          I will give you an example my static set and forget website www.ukwebsitedesigners.co.uk was nowhere to be seen until I created a page and started adding backlinks: https://ukwebsitedesigners.co.uk/our-blogs/ I am now pleased to say it is on the first page of Google because the search engine can see I am making changes.

          Your content does not have to be pages long but it does need between 300 and 600 words. Your set and forget websites need to have a blog or a page with backlinks.

          Share your content on social media, the algorithms will be able to track this and it all helps to get you traffic.

          I have embedded my “Complete SEO” (e-book) PDF for you to download.

          SEARCH-ENGINE-OPTIMIZATION-UPDATED

          If you want my help with marketing I have the following offer:

          If You Want Content Writing Then Please Click The Offer Below:

          Alternatively, you can use ‘Fiverr’ whom we are affiliated with, as well as ‘Awin’ to get affiliate marketers to advertise and market your business, products, and services using the links below:

          Keep your business moving forward

          #seo #contentwriting #affiliatemarketing #digitalmarketing #seo #socialmedia #networking #backlinks

          Getting On the 1st Page Of Google.

          Keep your business moving forward

          Getting On the First Page of Google Organically.

          This is a quick post to put my money where my mouth is and to show the proof is in the pudding.

          I wrote a couple of articles earlier on a couple of websites that I own relating to brokering and marketing a domain name and as you can see by the screenshot I have managed to get the article on the 1st page of Google within 8 hours of publishing it.

          If you want your articles to be seen quickly I can give you a piggyback. I can give quality backlinks and I can write articles for you.

          Or you have SEO, Social Media Marketing & Banner Ads:

          Proof Is In The Pudding.

          I know I am blowing my own trumpet but I am ecstatic to have got on the search results within record time (8 hours to be precise).

          If you want similar results then give me a try.

          Alternatively, you can find someone on Fiverr to do an array of things, from website design to video creation. You can also get affiliate marketers to promote your business using Awin, which is a company that I use. All you need to do is click the advertising banner below:

          Keep your business moving forward

          Message me using the form below:

          #Marketing #SEO #1stPageOfGoogle #Google #SearchEngine

          Domain Names Optimization, Monetization & Valuation.

          The views expressed are my own, where I have used examples of strategies, that have worked for me when I build websites. I have also gained vast experience over the years using resources from mentors specializing in marketing, advertising, and SEO. I understand not everyone will agree with me over my opinions, but what I have published I have tried and tested and know what works well for my clients. Being able to get a company on the first page of Google to generate organic traffic and keep them there is what is most important. Knowing how to optimize a website is the difference between an SEO expert that can value domain names, workout PPC advertising budgets and a domain seller.


          ADVERTISEMENTS


          BullionVault

          Domain Names Optimization, Monetization & Valuation.


          Content:


          1. What is a Domain Name?
          2. What are the most popular Domain extensions?
          3. Valuation.
          4. How Do I Value Domain Names?
          5. Registering Multiple Domain Names.
          6. What are country code TLDs?
          7. How and Where to Register Domain Names.
          8. How to pick a good Domain Name.
          9. Dot Com Domain Names.
          10. Domain Extensions To Avoid.
          11. Geo Fencing.
          12. Monetizing Your Domain Names.
          13. Domain Hacks & Flops
          14. .XYZ Domain Names.
          15. Final thoughts.

          1. What is a domain name?


          A domain name is a URL (A Uniform Resource Locator), colloquially termed a web address, which is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.

          It is a combination of protocol, subdomain, domain name, domain extension, and directory. A URL is a specific type of Uniform Resource Identifier. It is the address of your website on the World Wide Web. It’s what people type into their web browsers to find your website.

          For a better understanding of what a domain name represents one needs to understand the format of how a domain name is written.

          When you register a domain name for your website/blog or resell, users will find it much easier to remember you if you perform SEO.

          When visitors enter your domain name in their browsers, their computer sends a request to a cluster of servers called the Domain Name System (DNS). The DNS then responds with the IP address of your website’s hosting server, which is how people can use your domain name to reach your website.

          The key for people to remember your URL is to have a memorable name that is short and easy to spell. People are more likely to remember a keyword or a brandable name over a long-tail phrase, a series of numbers, and hyphens.


          2. What are the most popular domain extensions?


          Extensions often indicate the nature of the website. Some example:

          • .com – for any type of Global Commerce.
          • cc tld – country code domain names, such as – .io – .in – .au – .pl – .i.e – .wales – .cymru, etc, – .co.uk (United Kingdom), etc.
          • .edu – for an Educational Government Sites.
          • .org – for Non-Profits or Other Miscellaneous Organizations
          • .gov – for Government Sites.

          However, unless one is proficient in SEO one should refrain from buying and selling domain names in the hope of making big bucks. If you cannot value a domain name properly and do not know anything about SEO how can you possibly sell a domain name?

          Most people just pull a figure out of the hat and hope someone will come along and buy their domains, whilst others will list them on saturated marketplaces that attract domain investors.

          Nine times out of ten either a startup will look to hand register a domain name themselves or they will ask their website designer to do it for them and sometimes they will just buy what is available. A company that wants to rebrand may approach another company to make an offer to acquire the domain name, but in most cases, people settle with what they have already got.

          If you are a global brand you may want a domain name that has one word and is a dot com. The word could be a dictionary keyword or a made-up brandable word.


          3. Valuation


          For a domain to have value it needs to be:

          • Short
          • Easy to Remember
          • Easy To spell
          • Match the location where traffic is being generated.
          • Have equity (Equity could include an App, a Directory, A Social Media Platform or Search/Booking Site, or an e-commerce Store, Product or Service.
          • Has Branding Nine times out of ten I will design a logo for a domain to increase the value. If you click the link you will see the most expensive logos ever sold.
          • Is Developed
          • Is Indexed and Ranked and is on the first page of Search Engines, saving on PPC advertising
          • Is Generating Traffic
          • Has Investors

          An SEO expert will find a way to get a domain name without paying top dollar and if they do their jobs properly can get websites/landing pages indexed and ranked using keywords, and meta tags and descriptions. In fact, I got someone on the first page of Google within a month using these strategies, and without him having a domain name forwarded to the landing page or a developed website, I still managed to get him on the first page of Google.

          Startups do not have money to spend on a domain name unless they have investors backing them.

          For example, I would love to have had renata.com but instead, I have settled for irenata.com whilst it would have been more fitting for the company that owns the brand “Renata” to have had batteries.com, it is what it is. Besides even with acquisitions there is no way I would ever be able to afford the domain, even if it went back on the market. So sometimes companies settle for second best. Before I get inundated with offers of different extensions I was only after the dot com in this case and not the (.co.uk) (.wales) or (.cymru). I am aware someone is selling the (.co.uk) version and all I can say is good luck to anyone buying it because I won’t be. I do not have a problem with somebody registering “Renata” as there is more than one in this world with the same Christian name and besides I am content with “iRenata” as a personal brand name and that is how it will stay.

          Unless a domain has value it is only worth what registrars sell them for.

          People who sell domain names, but have no knowledge of SEO and think domain names are like lottery tickets should not give up their day jobs. I have many emails sent to me to buy domain names, even website-related domain names (like how many website domain names do I need). Even though I would not call myself an investor I do buy domain names once in a while if I have a particular project in mind that I am developing.

          I do broker domain names by offering SEO, Marketing, and Advertising, but I won’t contact busy CEOs directly, as I have done that, been there got the t-shirt and it does not work.

          I use a different strategy I drive busy CEOs to me by offering quality content and offer solutions.

          If someone wishes me to put their domain on a pedestal I will do content marketing, create a landing page and perform SEO and drive traffic to the domain name with advertising and marketing strategies providing the domain names have value, solely at my discretion.

          The best way to sell a domain name is to perform SEO, offer valued content, have a landing page, and get that page indexed and ranked. Anyone looking for your domain name or matching keywords will find you providing you do your SEO and marketing right. If you can provide quality content you will get eyeballs.


          Regarding Valuation The Proof Is In The Pudding:


          (www.ukdomainbrokers.com)

          which forward to

          (https://ukdomainbrokers.ukwebsitedesigners.co.uk/)

          is on the first page of Google for the Search Terms “UK Domain Brokers”

          and page 5 for the search terms “Domain Brokers”.

          So I have to agree to disagree with the following statement, not that it was directed at me in any way, but I need to make a point.

          Domain names are only worth what someone is willing to pay for them unless they have equity, have been branded, developed are generating traffic, and are on the first page of search engines.

          One needs to do the maths to value a domain name.

          One cannot just value a domain and expect someone to part with their hard-earned cash unless you can prove the domain is worth what you say it is.

          Now I have a screenshot stating the following by a very well-known Domain Investor/Broker. I do not want to step on anyone’s toes but I have the right to my own opinion and want to point out that web designers and SEO experts know about search engine optimization much better than any domain investor.

          According to this famous person (R.S) he has been quoted as saying:

          “So stop listening to IT guys that don’t know JACK SHIT about sales and marketing”.

          I do not mean to offend the writer of the above quote, yet I feel I have to defend all SEO experts and web designers in my industry as this does not look good for people in my profession. It looks like IT people do not know what they are talking about. When web designers offer PPC advertising they need to calculate an advertising budget per month for the business and the same principle applies when making valuations, one has to calculate how much a business will save in PPC advertising if they were to acquire the said domain name.

          I understand the person is an expert to a certain degree as he sold some very valuable one-word dot coms in his time but he sold them with a vision of perceived equity and what that one word would do for a business that wanted sole control of an entire industry. I get that and cannot fault him, but you still can control the industry with systems and directories using more than one keyword domain name. One word to describe an industry is good but two or three words can also provide value. For example “UK Business Banking” keywords are GEO targeted and are an exact match whilst “Business Banking”, “Banking” and “Bank” are broader. So depending on who you aim to target, will determine the right domain name for the business.


          Proof in the pudding…


          My question is considering I am on Page (1) for the keywords “UK Domain Brokers” and Page (5) for the keywords “Domain Brokers”

          Out of curiosity where is the website for the search terms “Domain Brokers” for the person that made the quote, considering he has been in business longer than I have? If you do not know who said this I am sorry you will have to do the research and find out yourselves, although I am sure most of you already know who it was that said it. Even some other well-known companies and brokers are way behind me on the ranking, including Flippa on page 13 for the search terms “Domain Brokers”. This tells me Google favors me over their sites, sorry guys and gals.

          This tells me an SEO expert can optimize and value domain names just as well or even better, than some experts I have come across in this field.

          Dot Com – If someone is paying for PPC advertising it is very difficult to control the traffic from a dot com domain extension, if they are in a different location to the USA, even with GEO Fencing, as you will still have USA traffic filtering through which can eat up your daily advertising budget in no time, which evidently would be a waste of time and money and possibly a fired marketing agency to boot. As an example, I have set my GEO fencing for the UK for the domain name www.cymrumarketing.com yet I still get traffic from outside my location, with the majority of traffic from the USA.

          Domain Valuation – “At the end of the day The company that will pay the most for a domain name is the company that will gain to most from it, like with any domain name in the world it’s worth $0 to the company A and $1m to company B” or (ones man’s junk is another man’s treasure) and if it is not on the first page of Google which is where all businesses want to be it is only worth what someone is willing to pay for it. To make a domain very valuable it has to have (1) equity, it needs to (2) generate traffic and be on the (3) first page of Google“.


          The Domain Investor went on to say and this is his valuation:

          1-Word Keyword Dot COM – 7 figures+ MINIMUM!!
          2-Word Adjective, Noun, or Verb plus Keyword Dot COM – 6 figures+ MINIMUM
          3-Word domains that are truly memorable, mean something $30k+ MINIMUM


          Now I do own a one-word domain name called www.raczyna.com I also own the .pl version. Rączyna is a village in the administrative district of Gmina Kańczuga, within Przeworsk County, Subcarpathian Voivodeship, in south-eastern Poland. It lies approximately 10 kilometers south of Kańczuga, 18 km south of Przeworsk, and 35 km east of the regional capital Rzeszów. It is close to the Ukraine border and it is where my mother was born. https://en.wikipedia.org/wiki/R%C4%85czyna

          Now I have semi-developed this domain and originally I was going to get all the farmers to plant Hemp/CBD and earn a profit from the sales. But I have lost all momentum because of the situation with Ukraine.

          Now going back to the valuation the perceived equity could be $1M easily if my plan went ahead and if someone could convince the farmers and pay for the licenses, seedlings, and production but by offering this domain to the people in Poland as it is they would not see the value. This domain would only suit a business person such as an angel investor who knows the lingo and specializes in CBD.

          I have done zero SEO on this particular website and have just used it as a way to generate traffic. It is just floating in cyberspace at the moment. I am still planning on holding on to it and do not have any plans to sell it just yet.

          I actually had a vision with this domain name and still may have as I am undecided. It is nowhere near worth $1M in fact Google keyword planner came back saying only 1-100 people a month search for the keyword with zero bids which says no one is paying for PPC advertising.

          There are 107,000 search results, which could be a combination of websites, blogs, articles, and posts mentioning the keyword in question, but according to Google at the most 100 people search for the keyword in any given month.

          Therefore as it stands it does not have quality content and is not on the first page of Google. I have done zero SEO and is only worth the sentimental value, and domain registration price. hosting and management fee and nothing more.

          The only other way this domain could be worth a lot of money is if the high ticket affiliate likes converted, sadly though I have not done anything to drive traffic to this site (www.raczyna.com).


          So not all one-word dot coms are worth $1M.


          I do have other short one-word domain names for sale, which do not belong to me and are being brokered as part of a joint broker partnership.


          4. How I value domain names:


          Here is how I value domain names, first I see what the domain is and what it could be made into. I then see if it is developed and generating traffic. When people say they have a domain 20 years old for example what does that mean exactly? has it got 20 years’ worth of traffic. It is indexed and ranked?

          People are clueless when it comes to selling domain names, that is why they do not sell. If someone has had a domain name for 20 years and has not sold it by now what does that say about the domain name or the person selling it? Owning a domain name for 20 yrs or generating traffic for 20 years is the key difference. For a domain name to generate sufficient traffic it would have to be search engine optimized.

          Here is a screenshot of the keywords “Domain Brokers” according to Google Keyword Planner:

          The searches per month for the keyword “Domain Brokers” are between 100 & 1000 searches, at the highest cost per click of £4.30 (1000 x £4.30 = £4,300 x 12 months = £51,600 ÷ 3 % click-through ratio = £1,548) for your website to be indexed and ranked by Google in which you would need to pay for PPC advertising. So according to google keyword planner without taking into account if the domain is developed and has equity it is only worth £1,548.00 providing the website designer could get the website on the first page within that time frame. Once the website reached the first page the business would then save themselves £1,548.00 per annum in PPC advertising and should they want to sell it in say 20 years’ time they could ask for a minimum of £30,960. excluding equity and branding etc, but it would mean the domain name was generating traffic to command that price.

          Now according to Godaddy Domain Appraisals and I know some of you including myself aren’t that keen on using bots to value domain names, the value for www.ukdomainbrokers.com is $1,156 converted to GBP is £879.69 according to Godaddy and Estibot less than $100 This shows that bots do not give accurate valuations but maybe only good to get comparisons. I know that my domain is worth more than $100. May I add that I have do not have any plans of ever selling this domain name but what is not taken into account is all the paying clients I have and all the equity and services, advertising, and affiliate revenue associated with this domain name. So the bot valuations are wrong as one would have to value the annual turnover of this business to make a true calculation.

          Domain Bots primarily compare previous sales but not all website designers or clients announce to the world how much their domains have been sold or bought for. Just because someone paid 6 or 7 figures for a domain name one would have to analyze why that happened and learn from that. Some people have bigger pockets or more money to burn than others and some may even be cryptocurrency.


          5. Registering Multiple Extensions.


          Owners often register domain names across multiple TLDs to prevent others from purchasing an identical domain name (cybersquatting) in other TLDs. This can also avoid copyright issues, loss of business, and spamming. For example, Facebook owns every domain extension appertaining to the trademarked name and domain keyword – Facebook is trademarked so no one can create a domain with the Trademark Name plus another keyword). In most cases, most Facebook domain extensions forward to the dot com.

          If you are a domainer owner and have been in business for many years and can prove you have used your domain for longer than someone that has newly registered a keyword branded domain name in another extension or has added another word alongside your branded word, and are trading the same services as you, you may have a reason to start a UDRP against them.

          Some domain extensions are restricted, so not everyone has the opportunity to register certain domain names. For example, you can’t use the .gov and .edu extensions. One has to prove they work for the government or education institute. When applying you need to provide proof that you meet the criteria.


          6. What are Country Level TLDs?


          Country-level domain extensions and how do they help with generating traffic? Country-level domain extensions are ideal if you want to target traffic in your own country. I have used both the (.com) and (.co.uk) versions and from an SEO perspective a (.dot) will rank better than any other extension, but even if you set your GEO Fencing Filters on, only to allow UK traffic as in my case you will still have traffic mostly from the USA. This is especially bad if you are paying costly PPC advertising and only want UK visitors but have USA traffic clicking your campaigns. Before you know it your daily advertising budget would be swallowed up with unwanted visitors.

          Having a country-level domain name is ideal if you’re targeting visitors from a particular country. So although a dot com is the bee’s knees of all domain names it does not mean it is any good for you in terms of SEO. If you want to be known globally then it makes sense to have a dot com and register all the appertaining (CC Domain Extensions) to the countries you wish to target. You may want your website in another language for the country you are targeting.

          These are all called ccTLDs (country code top-level domain).

          In some cases, ccTLDs are restricted to only people who can prove they’re from that location, while other country extensions are open to the public. As an example when the UK left the EU any domain name that had the extension was restricted only to people in the EU. So even though I did have a couple (.eu) domain names and I have dual nationality I am not a resident of the EU which meant my domain names were restricted, I simply did not have the energy to argue it and let them drop.

          Some country-specific domain extensions have even become popular in recent times such as (.co) which most people assume means the word (company) and is an alternative to as well short for (.dot com) but in reality, it is the country code domain extension for (Colombia) so I am curious about companies buying these domain extensions and how it affects their traffic. Another domain extension is technically a country-level TLD for British Indian Ocean Territory (.IO) has become much more popular as an extension for tech websites and again if you are in the UK and you were to have either one of these extensions I dread to think about your PPC advertising.


          7. How/where to register a domain name


          IONOS
          IONOS - Official Partner

          Once you have decided on your domain name and providing it is available, you then need to register it with a domain registrar and hosting provider. Again you can do this yourself or if you plan to develop it and have a website designer in mind he/she may register it on your behalf but you need to have a contract in place so that when you part ways that the domain name comes to you. You will then have a paper trail of evidence that the domain name belongs to you.

          A registrar is a company that is accredited through ICANN (International Committed of Assigned Names and Numbers) to sell domain name registrations.

          There are many accredited registrars available and you’ll need to choose one that shows credibility.

          Our sister site (www.ukwebsitedesigners.co.uk) is partnered with IONOS.


          IONOS PARTNER PROFILE:

          https://partnernetwork.ionos.co.uk/partner/uk.website.designers


          PACKAGES:


          Web Hosting

          https://www.ionos.co.uk/web-hosting?ac=OM.UK.UKf11K357001T7073a&kwk=563133442

          Web Builder

          https://www.ionos.co.uk/website-builder?ac=OM.UK.UKf11K357002T7073a&kwk=563133442

          My Website Design Service

          https://www.ionos.co.uk/custom-made-website?ac=OM.UK.UKf11K357002T7073a&kwk=563133442


          Some things to keep in mind while choosing a domain name registrar are:


          • Cost of the domain name. Prices vary from one registrar to another (IONOS have some great deals).
          • Do you want to purchase a domain name from your web host (Again IONOS hosting packages offer free TLD domain names for the first year)?
          • Does the domain name registrar offer high-quality support (IONOS has 24/7 telephone support)?
          • Does the registrar offer additional services such as email reminders for renewal (IONOS send out emails a month in advance reminding you your domains are about to expire)?
          • Does the domain registrar give you free WHOIS privacy? Normally, anyone can look up the owner of a domain name, but WHOIS privacy lets you hide your information behind a proxy service (IONOS offer this for TLDs).

          8. How to pick a good domain name


          Picking a name is something one should not take lightly. It has to be personal to you and your vision. It should represent what you are selling and it should speak volumes. Sometimes one has to be creative to get the right domain name to make your brand a business that will be easy to remember.

          I have found that living in Wales some people use the word “Cymru”, Cymru is the Welsh word for Wales but for people further afield I have found the word not easy to remember let alone spell. I find I am forever having to explain what the word means to my foreign friends. Therefore if you are going to use a made-up brandable word that Google will not recognize as a search for the word you will find it will take forever for your website to be indexed and ranked. You will have to spend a lot on PR, advertising, and Marketing to make your brandable name a household name.

          It is not always easy to register a domain name that only has one or two words and one then may have to compromise on the domain extension.

          If your main focus is to acquire a dot com over any other domain extension and you find that your domain has gone, try being creative by adding short words at the front or back. Because I am in the UK I will add the UK towards the front or back or (i) as in the case of (irenata.com), there are many combinations one can use. Your tagline could mention your actual brand name or slogan.

          Either way, it is crucial to come up with a name that’s unique and matches your brand and its purpose. More importantly, it should be easy to remember and spell. If you are a blogger or an influencer or super affiliate and you are selling courses sometimes to get people to search for you it may be an idea to use your own name, Russel Branson, Tony Robbins, Rob Moore, John Chow to name a few. Or in my case iRenata.com For other cases, a name that indicates your website’s purpose would be best, for example, www.ukwebsitedesigners.co.uk and www.ukdomainbrokers.com


          9. Dot COM Domain Names


          Dot Com Domain Names are for businesses that want to capture the Global Market, they want the whole world to know about their brand. A dot com domain will get you indexed and ranked faster over any other domain extension and when registering a domain name do try and register the dot com if you can, to stop cybersquatting and problems further down the line with people cloning your site, etc.

          Whenever I register a (.co.uk) I try in most cases to register the (.com) sometimes having a domain name such as www.ukwebsitedesigners.com does not have the same ring as a (.co.uk)

          I have noticed however a cybersquatter selling the (.com) version of my business here:

          https://www.hugedomains.com/domain_profile.cfm?d=ukwebsitedesigners.com

          I may start a UDRP because this could affect my business if it was sold to a competitor.

          For your information, I have secured both the (.co.uk) and the (.com) version of “UK Domain Brokers”. But that is not the point I detest people thinking they can make a quick buck at the expense of an established business.

          One-word dot-coms can command high figures but they need to have perceived equity or some sort of system. As an example, I have a website www.ukbusinessbanking.co.uk (it s business directory), and also have the matching domain dot com and it would be ideal to complement the site with the shorter version www.bank.com but the seller is asking multiple $$M figures. So even if I wanted to acquire this domain name where on earth would I get the money from to pay for it, it is not like I could go to a bank and ask for a loan.


          10. Domain Extensions To Avoid


          Top 7 Malicious Domain Extensions (TLDs)

          • 1. – .tk: (10,405 Malicious domains out of 18,875 registered = 55.1%) The most threatening TLD of all the one from Tokelau, New Zealand.
          • 2. – .fit: (4,618 Malicious domains out of 8,321 registered  = 55.5%) A generic but brandable extension for all fitness-related (personal trainers, gyms, supplements, clothing, and so on).  This and several other reasons make .fit extension very dangerous.
          • 3 – .gq: (2,636 Malicious domains out of 4,835 registered = 54.5%) The TLD directed to the African country: Equatorial Guinea is well-known among hackers and scammers and not that much between webmasters. 
          • 4 – .work: (14,214 Malicious domains out of 36,672 registered = 38.8%) Are you interested in highlighting your professional skills on the web? That’s what the TLD .work is for. Unfortunately, this one has been highly-exploited by scammers.
          • 5 – .ga: (3,406 Malicious domains out of 7,600 registered = 44.8%) This one was created in 1994 for the sovereign estate of Gabon. Gabon Telecom formed a partnership with Freenom in 2013 to offer registrations of this one for free… And you know the story.
          • 6 – .ml: (3,666 Malicious domains out of 8,667 registered = 42.7%) It carries the country’s code of Mali, and like the previous one,  it has no territorial restriction. This was very positive until the African Nation started to give these away for free (the 1st one in Africa to do so). 
          • 7 – .cf: (3,506 Malicious domains out of 8,667 registered = 40.5%) The .cf belongs to the Central African region was opened to the world in July 2013… And you can get them for free, however the place you are now.

          https://www.gomyitguy.com/blog-news-updates/malicious-domain-extensions

          However, I would also avoid domain extensions such as .xyz .co .bet as well as hacks, and hyphens that could damage a business’s reputation.

          By coincidence, I was offered the domain www.start-brand.com the other day (I own www.startbrand.co.uk) as many of you know, so the domain seller was offering me something that was like me offering Facebook.com Face-Book.com, one does not register domain names that are developed in another extension without running the risk of having a UDRP served against them. Besides the fact it was a hyphen I told the seller I was not interested without going into detail.


          11. GEO Fencing


          When it comes to local domain extensions or country code top-level domains a survey revealed that, aside from ‘.com’, people are more likely to trust a domain with ‘.co.uk’ — one of the most popular examples of ccTLDs. The main reason brands use ccTLDs is due to their benefits for geotargeting.

          GEOFENCE filter on the other hand works like a walled (fenced) garden. Only the websites identified by the metadata as allowed to receive an endpoint answer to the query. This filter can be configured, for example, to allow specific countries within a region to get a different answer than all the other countries in that region. The filter removes DNS answers from the answer pool based on configured metadata and the user’s origin IP address.


          12. Monetizing Your Domains


          So you have parked your domain on a sub-domain marketplace and you may have signed up for affiliate marketing but how much of the commissions do you actually see? Are the commissions split between you and the publisher (aka marketplace)? Do you get a choice of what you can promote and can you track the clicks to your campaigns?

          There is a better way to get your domain name in front of a targeted audience and that is to set up a landing page on your own, perform SEO (very important), and monetize the page with high-ticket affiliate links. You need to be consistent and have high-quality content. An example I have several categories on several websites relating to many industries and topics and I will write articles relating to the keywords for the domain name in question and forward the domain name to the article.

          Disclaimer – you need a large network of people to show your article to, this could be an email list or a large following on social media platforms. I would exhaust all the free options before moving over to PPC advertising. Do your research on Super Affiliate Marketing. Super affiliates can often make more than $10,000 per day, such as the likes of Russell Brunson or John Chow, these sales figures are not guaranteed and you have to put in the work to get compensated, so do your research and learn. Do not pay for courses and stay away from people offering done-for-you offers. Learn without spending money, there is so much free information out there, you just need to know where to look. Start by searching the top super affiliates and go check out their websites and YouTube channels.


          13. Domain Hacks & Flops.


          Domain extension flops

          Domain extensions that have tried and failed. Tuvalu for example tried to turn their domain(.tv) domain extension into “dot Television. Western Samoa tried to market their country-level domain (.ws), as “dot World Site. Djibouti failed to attract many DJs with their country-level domain (.dj) and now we have to contend with the (.co) for Colombia.

          Novelty Charm Domains or Domain Hacks.

          In some situations, using a specific novelty gTLD can also complement your branding efforts. These are sometimes referred to as “novelty charm domains” or “domain hacks”. These will not necessarily help drive GEO targeted traffic to your domain name, but they may be quirky and memorable and used to help advertise a business’s brand.

          Some examples are: www.simp.ly, www.close.ly www.passport.photos www.digital.marketing www.ken.co

          If the domain extensions have a country-code domain extension like (.ly) Libya or (.me) Montenegro (.co) Colombia, they will be inundated with traffic from those countries.


          14. .XYZ Domain Extensions


          According to Google, it is the content on the website that will help rank your domain rather than the domain extension. However, to have targeted GEO Fencing having a lesser-known domain extension will generate unwanted traffic and will actually damage your website’s credibility.

          As an example, if a website was named www.ukdomainbrokers.xyz (this domain name is for example purposes only and does not exist I do not think) as opposed to www.ukdomainbrokers.com or www.ukdomainbrokers.co.uk which I own, which one would you choose to click on?

          https://ukdomainbrokers.ukwebsitedesigners.co.uk/dot-xyz-domain-extension-trustworthiness/

          UK Domain Brokers Logo

          15. Final Thoughts


          Choosing the right domain is the first hurdle, the second is to secure all domain extensions appertaining to your brand, and thirdly optimize the domain and get it to generate traffic.

          I have not been able to acquire the dotcom version of my site (www.ukwebsitedesigners.co.uk) for many years and I am not going to pay the seller for the privilege. The way I see it is what came first the chicken or the egg? If the domain was developed into a fully optimized website then anyone sitting on the dot com version should drop it as it is deemed as cybersquatting holding the website owner to ransom.

          If the dotcom person wanted to develop it and make it into a business they would have done it a long time ago, rather than simply holding on to it simply to make money. The way I see it is, that anyone that domain seller sells the dot com version of my brand will get into trouble as well as them when I start a UDRP against them.

          If you are rebranding it is still worth holding on to your old domains and forwarding them to your new website so that you do not lose traffic.

          Domain Trading Can Be Subjective, they carry a lot of risks of losing a lot of money especially if you have a portfolio of domain names you cannot shift. Always do your research and be up to speed with all the up-and-coming trends. You should not go into the domain buying and selling business if you cannot afford to do so, because it may take many years for you to find a buyer if at all depending on the quality of your domain name.

          Domains don’t always have accurate valuations, and people do not always understand the implications of certain domain extensions or the importance of search engine optimization and simply draw their own conclusions about the value of the digital assets that they own.

          Some domain extensions can actually damage a business’s credibility so one needs to have an element of knowledge of SEO. While you might think a domain is valuable, this may not be the case for anyone else. You need to prove and give a good reason why you have reached your valuation so that you can persuade the buyer to invest in your property.

          I am always curious to know how companies are doing after buying inferior domain extensions for a lot of money. I see this all the time and wonder why someone would part with money for domain names that may take forever and a day to get indexed and ranked.


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