Whether you are building a website, blog, or have marketing campaigns you have to think about content. Content writing plays a fundamental role in Search Engine Optimisation. If you build a website with a set and forget notion your site will not get ranked. In order for your site to get on the first pages of search engines, you have to write quality articles and perform SEO.
Sometimes you have to be persistent because even though I do upload my pages and articles to Google Search Console where I think the pages and articles have been added I come back a few weeks later only to find they have not. This can cost me money as I have started adding affiliate links to all my posts.
Create a Keyword Domain Name (Use searchable words and phrases) You can use a brandable name, but you should also forward an exact match searchable keyword or phrase domain name to your default site.
Change the (Home Page) (Title) to Match the exact match searchable keyword or phrase Domain Name. (Search engines do not like (Home) as the name of your first page.
Add the exact match searchable keyword or phrase into the header of your website, this must be readable and not embedded into an image.
Upload Sitemaps and your website to Google Search Console
Generate Robot txt
Upload Robot txt to your website back office
Generate Href Tags
Upload Href Tags to your website back office
Create a Gmail email that you will use to manage your business, use that same email for all Google Products and Services
Generate Meta Tags
Generate Google Tag Manager
Upload Google Tag Manager to your website back office
Upload Meta Tags to your website back office (Add relevant keywords)
Add an HTML Tag to your website back office
Add Google Analytics (to track your visitors)
Add your Business to Google Business Directory (Google will rank you better for doing this)
Upload to Search Engines
Verify your website with Google Search Console formerly known as Google Webmaster.
Verify your website with Bing Webmaster
Add a cookie banner (required by law)
Add terms and conditions (required by law)
Create a Facebook Page to Match your Brandable Website Domain Name and connect the two together.
Create a Facebook Page to exact match the searchable keyword of the phrase domain name.
Invite your Friends and Family on Facebook to like your page.
Create a LinkedIn Page to March your Website and connect the two together
Link your social media to your social media widgets e.g. Facebook, Twitter, Instagram (Do not use a personal social media account set up a business one instead.
Add Schema Mark-up to your website back office and upload it.
Ping your site so that search engines get a signal your website is active, using pingmyurl.com
Regularly add new content to your site so that Search Engines can rank you quickly. (A blog is the easiest option).
Create an SEO link Wheel and have more than one site blog pointing to your business
Check your website is looking good on the mobile and tablet before publishing (Make sure it is responsive and all images and text are readable and do not fall off the page.
Make sure your website has a lot of text content using relevant keywords you would want to be targeted for.
Get people to subscribe to your email list.
Network with people in your industry.
Advertise on Social Media Pages and Groups.
Configure your site for Htaccess.
Remove the web builder footer link that says website powered by WordPress, Wix, Shopify, and WordPress Themes, etc (it does not look professional, and first impressions count). If people think you have built the site yourself they will think you have not had the money to pay for a website designer which damages the credibility of your brand.
I am happy giving people the list of things to do but if you want help configuring your site and you are unable to do it yourself I can help you but at a charge. I am happy to point you in the right direction but you need to do the hard work to get your website/blog/articles indexed and ranked.
An exact match searchable keyword or phrase domain name plays just a small part in SEO and it is usually the content that gives you brownie points and gets your websites/blogs/articles indexed and ranked.
I will give you an example my static set and forget website www.ukwebsitedesigners.co.uk was nowhere to be seen until I created a page and started adding backlinks: https://ukwebsitedesigners.co.uk/our-blogs/ I am now pleased to say it is on the first page of Google because the search engine can see I am making changes.
Your content does not have to be pages long but it does need between 300 and 600 words. Your set and forget websites need to have a blog or a page with backlinks.
Share your content on social media, the algorithms will be able to track this and it all helps to get you traffic.
I have embedded my “Complete SEO” (e-book) PDF for you to download.
This is a quick post to put my money where my mouth is and to show the proof is in the pudding.
I wrote a couple of articles earlier on a couple of websites that I own relating to brokering and marketing a domain name and as you can see by the screenshot I have managed to get the article on the 1st page of Google within 8 hours of publishing it.
If you want your articles to be seen quickly I can give you a piggyback. I can give quality backlinks and I can write articles for you.
Or you have SEO, Social Media Marketing & Banner Ads:
Proof Is In The Pudding.
I know I am blowing my own trumpet but I am ecstatic to have got on the search results within record time (8 hours to be precise).
If you want similar results then give me a try.
Alternatively, you can find someone on Fiverr to do an array of things, from website design to video creation. You can also get affiliate marketers to promote your business using Awin, which is a company that I use. All you need to do is click the advertising banner below:
I have previously written about Sovereign Domain Names and what it means to domain investors wishing to buy and sell domain names that may be trademarked or prohibited by a sovereign state.
Before Buying and Selling Domains that have the name of the country, state, county, town or village make sure they are free from sovereignty.
Not all countries are equal or have the same rule, for instance, one can register and trade a domain name in the UK such as (as UK Domain Brokers orUK Website Designers) or in Wales (Cymru Marketing) but in other countries such as UAE, the rules may be a little trickier.
So it is no surprise that I read today that the domain name www.visitqatar.com (Free Backlink – You’re Welcome) has gone through the mill and the domain investor lost ownership.
What I would have done in the domain investors position is offered my marketing and SEO services which would have been worth more than the domain name itself. After all, with a little know how there is a way to increase or block traffic for any specific domain name that has already been integrated with Search Engines.
Simply forwarding a domain name to an existing site you will just be generating old traffic and capturing it when someone physically types the URL into the search bar. You will not gain any new traffic by this method unless you develop a new site or subfolder and perform SEO.
I would have covered the site with Qatar Affiliate Links which would have proven beneficial to Qatar, would have eliminated all the hard work a marketing agency would have had to do or website designer, and would have shown credibility, that the domain investor was promoting Qatar with his affiliate marketing campaigns. This way the domain investor would have been helping Qatar with their marketing as I am doing now to a certain degree.
I do not know what the site looked like before to actually comment and if the domain investor was merely expecting someone to buy the domain rather than actually work in partnership then there is nothing more to be said.
In order to generate more traffic rather than merely point the domain to the existing site, I personally would build an “SEO Link Wheel” and expand the site to have a subdomain of sub-directory and add more content. I would split the marketing of both domain names, this essentially would then bring in two lots of traffic.
In terms of SEO, a ‘Domain Name’ plays a small part in generating traffic.
It is usually the content that brings in the eyeballs.
As an example, I could have a sub-directory on a website that is already indexed and ranked and has a MOZ domain authority of less than (30), and in the case of anything, I write I create sub-directories. (It is the sub-directory titles that help to generate the traffic as well as the content on the articles I write).
Hence I would not necessarily need the domain name for the keywords “Visit Qatar” to get on the first page of a search engine but more so the sub-directory title of my own website and domain name and I know working my magic I could get traffic. So I would have the domain investors place have negotiated my marketing efforts.
In fact, not so long ago I got someone on the first page of Google without actually having a domain name/website. What I did was create a subdirectory category landing page, performed SEO added the keywords and meta descriptions, and manually uploaded the page to Google Search Console within a matter of days the landing page and the person’s name and business were on the first page.
Sovereign Domain Names.
I do have on my books domain names appertaining to the middle east and it is my SEO and marketing that will make the domains valuable and not the domain names themselves.
As an example I have a subdirectory called Neom Domain Names, it is on the first page of Google for the search terms, in fact, I have two listings. These domain names are not mine, I am simply brokering them, but with no inquiries, this means what I think it means is that the names will be classed as sovereign and no one wants to touch them.
So any business in the UAE could buy the domains or in certain cases acquire them by dispute resolution but the fact remains without SEO and marketing the domain names are worthless even to the powers that be.
If the powers that be can read this then it is worth noting if the person/company that can get the keywords on the first page of search engines successfully using content marketing strategies should be rewarded for their efforts.
Note From The Editor
For me, I can promote the keywords “Visit Qatar” as I am affiliated with “Qatar Airlines”.
It will be interesting if the dot com version of the domain name is visible on search results, which I highly doubt unless another site or subdomain or directory is built and it will be interesting to see how well my content marketing performs. Only time will tell.
**If you think my marketing speaks volumes and I am doing something right, please get in touch with me and I help you to connect the east with the west.
The views expressed are my own, where I have used examples of strategies, that have worked for me when I build websites. I have also gained vast experience over the years using resources from mentors specializing in marketing, advertising, and SEO. I understand not everyone will agree with me over my opinions, but what I have published I have tried and tested and know what works well for my clients. Being able to get a company on the first page of Google to generate organic traffic and keep them there is what is most important. Knowing how to optimize a website is the difference between an SEO expert that can value domain names, workout PPC advertising budgets and a domain seller.
A domain name is an URL (A Uniform Resource Locator), colloquially termed a web address, which is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.
It is a combination of protocol, subdomain, domain name, domain extension, and directory. An URL is a specific type of Uniform Resource Identifier. It is the address of your website on the world wide web. It’s what people type into their web browsers to find your website.
For a better understanding of what a domain name represents one needs to understand the format of how a domain name is written.
When you register a domain name for your website/blog or resell, users will find it much easier to remember you if you perform SEO.
When visitors enter your domain name in their browsers, their computer sends a request to a cluster of servers called the Domain Name System (DNS). The DNS then responds with the IP address of your website’s hosting server, which is how people are able to use your domain name to reach your website.
The key for people to remember your URL is to have a memorable name that is short and easy to spell. People are more likely to remember a keyword or a brandable name over a long-tail phrase, a series of numbers, and hyphens.
2. What are the most popular domain extensions?
Extensions often indicate the nature of the website. Some example:
.com – for any type of Global Commerce.
cc tld – country code domain names, such as – .io – .in – .au – .pl – .i.e – .wales – .cymru etc, – .co.uk (United Kingdom), etc.
.edu – for an Educational Governemnt Sites.
.org – for Non-Profits or Other Miscellaneous Organizations
.gov – for Government Sites.
However, unless one is proficient in SEO one should refrain from buying and selling domain names in the hope of making big bucks. If you cannot value a domain name properly and do not know anything about SEO how can you possibly sell a domain name?
Most people just pull a figure out of the hat and hope someone will come along and buy their domains, whilst others will list them on saturated marketplaces that attract domain investors.
Nine times out of ten either a startup will look to hand register a domain name themselves or they will ask their website designer to do it for them and sometimes they will just buy what is available. A company that wants to rebrand may approach another company to make an offer to acquire the domain name, but in most cases, people settle with what they have already got.
If you are a global brand you may want a domain name that has one word and is a dot com. The word could be a dictionary keyword or a made-up brandable word.
For a domain to have value it needs to be:
Easy to Remember
Easy To spell
Match the Location where traffic is being generated.
Have equity (Equity could include an App, a Directory, A Social Media Platform or Search/Booking Site or an eCommerce Store, Product or Service.
Has BrandingNine times out of ten I will design a logo for a domain to increase the value. If you click the link you will see the most expensive logos ever sold.
Is Indexed and Ranked and is on the first page of Search Engines, saving on PPC advertising
Is Generating Traffic
An SEO expert will find a way to get a domain name without paying top dollar and if they do their jobs properly can get websites/landing pages indexed and ranked using keywords and meta tags and descriptions. In fact, I got someone on the first page of Google within a month using these strategies, and without him having a domain name forwarded to the landing page or a developed website, I still managed to get him on the first page of Google.
Startups do not have money to spend on a domain name unless they have investors backing them.
For example, I would love to have had renata.com but instead, I have settled for irenata.com whilst it would have been more fitting for the company that owns the brand “Renata” to have had batteries.com, it is what it is. Besides even with acquisitions there is no way I would ever be able to afford the domain, even if it went back on the market. So sometimes companies settle for second best. Before I get inundated with offers of different extensions I was only after the dot com in this case and not the (.co.uk) (.wales) or (.cymru). I am aware someone is selling the (.co.uk) version and all I can say is good luck to anyone buying it because I won’t be. I do not have a problem with somebody registering “Renata” as there is more than one in this world with the same Christian name and besides I am content with “iRenata” as a personal brand name and that is how it will stay.
Unless a domain has value it is only worth what registrars sell them for.
People who sell domain names, but have no knowledge of SEO and think domain names are like lottery tickets should not give up their day jobs. I have many emails sent to me to buy domain names, even website-related domain names (like how many website domain names do I need). Even though I would not call myself an investor I do buy domain names once in a while if I have a particular project in mind that I am developing.
I do broker domain names by offering SEO, Marketing, and Advertising, but I won’t contact busy CEOs directly, as I have done that, been there got the t-shirt and it does not work.
I use a different strategy I drive busy CEOs to me by offering quality content and offer solutions.
If someone wishes me to put their domain on a pedestal I will do content marketing, create a landing page and perform SEO and drive traffic to the domain name with advertising and marketing strategies providing the domain names have value, solely at my discretion.
The best way to sell a domain name is to perform SEO, offer valued content, have a landing page, and get that page indexed and ranked. Anyone looking for your domain name or matching keywords will find you providing you do your SEO and marketing right. If you can provide quality content you will get eyeballs.
is on the first page of Google for the Search Terms “UK Domain Brokers”
and page 5 for the search terms “Domain Brokers”.
So I have to agree to disagree with the following statement, not that it was directed at me in any way, but I need to make a point.
Domain names are only worth what someone is willing to pay for them unless they have equity, have been branded, developed are generating traffic, and are on the first page of search engines.
One needs to do the maths to value a domain name.
One cannot just value a domain and expect someone to part with their hard-earned cash unless you can prove the domain is worth what you say it is.
Now I have a screenshot stating the following by a very well-known Domain Investor/Broker. I do not want to step on anyone’s toes but I have the right to my own opinion and want to point out that web designers and SEO experts know about search engine optimization much better than any domain investor.
According to this famous person he has been quoted as saying:
“So stop listening to IT guys that don’t know JACK SHIT about sales and marketing”.
I do not mean to offend the writer of the above quote, yet I feel I have to defend all SEO experts and web designers in my industry as this does not look good for people in my profession. It looks like IT people do not know what they are talking about. When web designers offer PPC advertising they need to calculate an advertising budget per month for the business and the same principle applies when making valuations, one has to calculate how much a business will save in PPC advertising if they were to acquire the said domain name.
I understand the person is an expert to a certain degree as he sold some very valuable one-word dot coms in his time but he sold them with a vision of perceived equity and what that one word would do for a business that wanted sole control of an entire industry. I get that and cannot fault him, but you still can control the industry with systems and directories using more than one keyword domain name. One word to describe an industry is good but two or three words can also provide value. For example “UK Business Banking” keywords are GEO targeted and are an exact match whilst “Business Banking”, “Banking” and “Bank” are broader. So depending on who you aim to target, will determine the right domain name for the business.
Proof in the pudding…
My question is considering I am on Page (1) for the keywords “UK Domain Brokers” and Page (5) for the keywords “Domain Brokers”
Out of curiosity where is the website for the search terms “Domain Brokers” for the person that made the quote, considering he has been in business longer than I have? If you do not know who said this I am sorry you will have to do the research and find out yourselves, although I am sure most of you already know who it was that said it. Even some other well-known companies and brokers are way behind me on the ranking, including Flippa on page 13 for the search terms “Domain Brokers”. This tells me Google favors me over their sites, sorry guys and gals.
This tells me an SEO expert can optimize and value domain names just as well or even better, than some experts I have come across in this field.
Dot Com – If someone is paying for PPC advertising it is very difficult to control the traffic from a dot com domain extension, if they are in a different location to the USA, even with GEO Fencing, as you will still have USA traffic filtering through which can eat up your daily advertising budget in no time, which evidently would be a waste of time and money and possibly a fired marketing agency to boot. As an example, I have set my GEO fencing for the UK for the domain name www.cymrumarketing.com yet I still get traffic from outside my location, with the majority of traffic from the USA.
Domain Valuation – “At the end of the day The company that will pay the most for a domain name is the company that will gain to most from it, like with any domain name in the world it’s worth $0 to the company A and $1m to company B” or (ones man’s junk is another man’s treasure) and if it is not on the first page of Google which is where all businesses want to be it is only worth what someone is willing to pay for it.To make a domain very valuable it has to have (1) equity, it needs to (2) generate traffic and be on the (3) first page of Google“.
The Domain Investor went on to say and this is his valuation:
1-Word Keyword Dot COM – 7 figures+ MINIMUM!! 2-Word Adjective, Noun, or Verb plus Keyword Dot COM – 6 figures+ MINIMUM 3-Word domains that are truly memorable, mean something $30k+ MINIMUM
Now I do own a one-word domain name called www.raczyna.com I also own the .pl version. Rączyna is a village in the administrative district of Gmina Kańczuga, within Przeworsk County, Subcarpathian Voivodeship, in south-eastern Poland. It lies approximately 10 kilometers south of Kańczuga, 18 km south of Przeworsk, and 35 km east of the regional capital Rzeszów. It is close to the Ukraine border and it is where my mother was born.https://en.wikipedia.org/wiki/R%C4%85czyna
Now I have semi-developed this domain and originally I was going to get all the farmers to plant Hemp/CBD and earn a profit from the sales. But I have lost all momentum because of the situation with Ukraine.
Now going back to the valuation the perceived equity could be $1M easily if my plan went ahead and if someone could convince the farmers and pay for the licenses, seedlings, and production but by offering this domain to the people in Poland as it is they would not see the value. This domain would only suit a business person such as an angel investor who knows the lingo and specializes in CBD.
I have done zero SEO on this particular website and have just used it as a way to generate traffic. It is just floating in cyberspace at the moment. I am still planning on holding on to it and do not have any plans to sell it just yet.
I actually had a vision with this domain name and still may have as I am undecided. It is nowhere near worth $1M in fact Google keyword planner came back saying only 1-100 people a month search for the keyword with zero bids which says no one is paying for PPC advertising.
There are 107,000 search results, which could be a combination of websites, blogs, articles, and posts mentioning the keyword in question, but according to Google at the most 100 people search for the keyword in any given month.
Therefore as it stands it does not have quality content and is not on the first page of Google. I have done zero SEO and is only worth the sentimental value, and domain registration price. hosting and management fee and nothing more.
The only other way this domain could be worth a lot of money is if the high ticket affiliate likes converted, sadly though I have not done anything to drive traffic to this site (www.raczyna.com).
Here is how I value domain names, first I see what the domain is and what it could be made into. I then see if it is developed and generating traffic. When people say they have a domain 20 years old for example what does that mean exactly? has it got 20 years’ worth of traffic. It is indexed and ranked?
People are clueless when it comes to selling domain names, that is why they do not sell. If someone has had a domain name for 20 years and has not sold it by now what does that say about the domain name or the person selling it? Owning a domain name for 20 yrs or generating traffic for 20 years is the key difference. For a domain name to generate sufficient traffic it would have to be search engine optimized.
Here is a screenshot of the keywords “Domain Brokers” according to Google Keyword Planner:
The searches per month for the keyword “Domain Brokers” are between 100 & 1000 searches, at the highest cost per click of £4.30 (1000 x £4.30 = £4,300 x 12 months = £51,600 ÷ 3 % click-through ratio = £1,548) for your website to be indexed and ranked by Google in which you would need to pay for PPC advertising. So according to google keyword planner without taking into account if the domain is developed and has equity it is only worth £1,548.00 providing the website designer could get the website on the first page within that time frame. Once the website reached the first page the business would then save themselves £1,548.00 per annum in PPC advertising and should they want to sell it in say 20 years’ time they could ask for a minimum of £30,960. excluding equity and branding etc, but it would mean the domain name was generating traffic to command that price.
Now according to Godaddy Domain Appraisals and I know some of you including myself aren’t that keen on using bots to value domain names, the value for www.ukdomainbrokers.com is $1,156 converted to GBP is £879.69 according to Godaddy and Estibot less than $100 This shows that bots do not give accurate valuations but maybe only good to get comparisons. I know that my domain is worth more than $100. May I add that I have do not have any plans of ever selling this domain name but what is not taken into account is all the paying clients I have and all the equity and services, advertising, and affiliate revenue associated with this domain name. So the bot valuations are wrong as one would have to value the annual turnover of this business to make a true calculation.
Domain Bots primarily compare previous sales but not all website designers or clients announce to the world how much their domains have been sold or bought for. Just because someone paid 6 or 7 figures for a domain name one would have to analyze why that happened and learn from that. Some people have bigger pockets or more money to burn than others and some may even be cryptocurrency.
5.Registering Multiple Extensions.
Owners often register domain names across multiple TLDs to prevent others from purchasing an identical domain name (cybersquatting) in other TLDs. This can also avoid copyright issues, loss of business, and spamming. For example, Facebook owns every domain extension appertaining to the trademarked name and domain keyword – Facebook is trademarked so no one can create a domain with the Trademark Name plus another keyword). In most cases, most Facebook domain extensions forward to the dot com.
If you are a domainer owner and have been in business for many years and can prove you have used your domain for longer than someone that has newly registered a keyword branded domain name in another extension or has added another word alongside your branded word, and are trading the same services as you, you may have a reason to start a UDRP against them.
Some domain extensions are restricted, so not everyone has the opportunity to register certain domain names. For example, you can’t use the .gov and .edu extensions. One has to prove they work for the government or education institute. When applying you need to provide proof that you meet the criteria.
6. What are country-level TLDs?
Country-level domain extensions and how do they help with generating traffic? Country-level domain extensions are ideal if you want to target traffic in your own country. I have used both the (.com) and (.co.uk) versions and from an SEO perspective a (.dot) will rank better than any other extension, but even if you set your GEO Fencing Filters on, only to allow UK traffic as in my case you will still have traffic mostly from the USA. This is especially bad if you are paying costly PPC advertising and only want UK visitors but have USA traffic clicking your campaigns. Before you know it your daily advertising budget would be swallowed up with unwanted visitors.
Having a country-level domain name is ideal if you’re targeting visitors from a particular country. So although a dot com is the bee’s knees of all domain names it does not mean it is any good for you in terms of SEO. If you want to be known globally then it makes sense to have a dot com and register all the appertaining (CC Domain Extensions) to the countries you wish to target. You may want your website in another language for the country you are targeting.
These are all called ccTLDs (country code top-level domain).
In some cases, ccTLDs are restricted to only people who can prove they’re from that location, while other country extensions are open to the public. As an example when the UK left the EU any domain name that had the extension was restricted only to people in the EU. So even though I did have a couple (.eu) domain names and I have dual nationality I am not a resident of the EU which meant my domain names were restricted, I simply did not have the energy to argue it and let them drop.
Some country-specific domain extensions have even become popular in recent times such as (.co) which most people assume means the word (company) and is an alternative to as well short for (.dot com) but in reality, it is the country code domain extension for (Colombia) so I am curious about companies buying these domain extensions and how it affects their traffic. Another domain extension is technically a country-level TLD for British Indian Ocean Territory (.IO) has become much more popular as an extension for tech websites and again if you are in the UK and you were to have either one of these extensions I dread to think about your PPC advertising.
7. How/where to register a domain name
Once you have decided on your domain name and providing it is available, you then need to register it with a domain registrar and hosting provider. Again you can do this yourself or if you plan to develop it and have a website designer in mind he/she may register it on your behalf but you need to have a contract in place so that when you part ways that the domain name comes to you. You will then have a paper trail of evidence that the domain name belongs to you.
A registrar is a company that is accredited through ICANN (International Committed of Assigned Names and Numbers) to sell domain name registrations.
There are many accredited registrars available and you’ll need to choose one that shows credibility.
Some things to keep in mind while choosing a domain name registrar are:
Cost of the domain name. Prices vary from one registrar to another (IONOS have some great deals).
Do you want to purchase a domain name from your web host (Again IONOS hosting packages offer free TLD domain names for the first year)?
Does the domain name registrar offer high-quality support (IONOS has 24/7 telephone support)?
Does the registrar offer additional services such as email reminders for renewal (IONOS send out emails a month in advance reminding you your domains are about to expire)?
Does the domain registrar give you free WHOIS privacy? Normally, anyone can look up the owner of a domain name, but WHOIS privacy lets you hide your information behind a proxy service (IONOS offer this for TLDs).
8. How to pick a good domain name
Picking a name is something one should not take lightly. It has to be personal to you and your vision. It should represent what you are selling and it should speak volumes. Sometimes one has to be creative to get the right domain name to make your brand a business that will be easy to remember.
I have found that living in Wales some people use the word “Cymru”, Cymru is the Welsh word for Wales but for people further afield I have found the word not easy to remember let alone spell. I find I am forever having to explain what the word means to my foreign friends. Therefore if you are going to use a made-up brandable word that Google will not recognize as a search for the word you will find it will take forever for your website to be indexed and ranked. You will have to spend a lot on PR, advertising, and Marketing to make your brandable name a household name.
It is not always easy to register a domain name that only has one or two words and one then may have to compromise on the domain extension.
If your main focus is to acquire a dot com over any other domain extension and you find that your domain has gone, try being creative by adding short words at the front or back. Because I am in the UK I will add the UK towards the front or back or (i) as in the case of (irenata.com), there are many combinations one can use. Your tagline could mention your actual brand name or slogan.
Either way, it is crucial to come up with a name that’s unique and matches your brand and its purpose. More importantly, it should be easy to remember and spell. If you are a blogger or an influencer or super affiliate and you are selling courses sometimes to get people to search for you it may be an idea to use your own name, Russel Branson, Tony Robbins, Rob Moore, John Chow to name a few. Or in my case iRenata.com For other cases, a name that indicates your website’s purpose would be best, for example, www.ukwebsitedesigners.co.uk and www.ukdomainbrokers.com
9. DOT COM Domain Names.
Dot Com Domain Names are for businesses that want to capture the Global Market, they want the whole world to know about their brand. A dot com domain will get you indexed and ranked faster over any other domain extension and when registering a domain name do try and register the dot com if you can, to stop cybersquatting and problems further down the line with people cloning your site, etc.
Whenever I register a (.co.uk) I try in most cases to register the (.com) sometimes having a domain name such as www.ukwebsitedesigners.com does not have the same ring as a (.co.uk)
I have noticed however a cybersquatter selling the (.com) version of my business here:
I may start a UDRP because this could affect my business if it was sold to a competitor.
For your information, I have secured both the (.co.uk) and the (.com) version of “UK Domain Brokers”. But that is not the point I detest people thinking they can make a quick buck at the expense of an established business.
One-word dot-coms can command high figures but they need to have perceived equity or some sort of system. As an example, I have a website www.ukbusinessbanking.co.uk (it s business directory), and also have the matching domain dot com and it would be ideal to complement the site with the shorter version www.bank.com but the seller is asking multiple $$M figures. So even if I wanted to acquire this domain name where on earth would I get the money from to pay for it, it is not like I could go to a bank and ask for a loan.
10. Domain Extensions To Avoid
Top 7 Malicious Domain Extensions (TLDs)
1. – .tk: (10,405 Malicious domains out of 18,875 registered = 55.1%) The most threatening TLD of all the one from Tokelau, New Zealand.
2. – .fit: (4,618 Malicious domains out of 8,321 registered = 55.5%) A generic but brandable extension for all fitness-related (personal trainers, gyms, supplements, clothing, and so on). This and several other reasons make .fit extension very dangerous.
3 – .gq: (2,636 Malicious domains out of 4,835 registered = 54.5%) The TLD directed to the African country: Equatorial Guinea is well-known among hackers and scammers and not that much between webmasters.
4 – .work: (14,214 Malicious domains out of 36,672 registered = 38.8%) Are you interested in highlighting your professional skills on the web? That’s what the TLD .work is for. Unfortunately, this one has been highly-exploited by scammers.
5 – .ga: (3,406 Malicious domains out of 7,600 registered = 44.8%) This one was created in 1994 for the sovereign estate of Gabon. Gabon Telecom formed a partnership with Freenom in 2013 to offer registrations of this one for free… And you know the story.
6 – .ml: (3,666 Malicious domains out of 8,667 registered = 42.7%) It carries the country’s code of Mali, and like the previous one, it has no territorial restriction. This was very positive until the African Nation started to give these away for free (the 1st one in Africa to do so).
7 – .cf: (3,506 Malicious domains out of 8,667 registered = 40.5%) The .cf belongs to the Central African region was opened to the world in July 2013… And you can get them for free, however the place you are now.
However, I would also avoid domain extensions such as .xyz .co .bet as well as hacks, and hyphens that could damage a business’s reputation.
By coincidence, I was offered the domain www.start-brand.com the other day (I own www.startbrand.co.uk) as many of you know, so the domain seller was offering me something that was like me offering Facebook.com Face-Book.com, one does not register domain names that are developed in another extension without running the risk of having a UDRP served against them. Besides the fact it was a hyphen I told the seller I was not interested without going into detail.
11. GEO Fencing.
When it comes to local domain extensions or country code top-level domains a survey revealed that, aside from ‘.com’, people are more likely to trust a domain with ‘.co.uk’ — one of the most popular examples of ccTLDs. The main reason brands use ccTLDs is due to their benefits for geotargeting.
A GEOFENCE filter on the other hand works like a walled (fenced) garden. Only the websites identified by the metadata as allowed to receive an endpoint answer to the query. This filter can be configured, for example, to allow specific countries within a region to get a different answer than all the other countries in that region. The filter removes DNS answers from the answer pool based on configured metadata and the user’s origin IP address.
12. Monetizing Your Domains Names
So you have parked your domain on a sub-domain marketplace and you may have signed up for affiliate marketing but how much of the commissions do you actually see? Are the commissions split between you and the publisher (aka marketplace)? Do you get a choice of what you can promote and can you track the clicks to your campaigns?
There is a better way to get your domain name in front of a targeted audience and that is to set up a landing page on your own, perform SEO (very important) and monetize the page with high ticket affiliate links. You need to be consistent and have high-quality content. An example I have several categories on several websites relating to many industries and topics and I will write articles relating to the keywords for the domain name in question and forward the domain name to the article.
Disclaimer – you need a large network of people to show your article to, this could be an email list or a large following on social media platforms. I would exhaust all the free options before moving over to PPC advertising.Do your research on Super Affiliate Marketing. Super affiliates can often make more than $10,000 per day, such as the likes of Russell Brunson or John Chow, these sales figures are not guaranteed and you have to put in the work to get compensated, so do your research and learn. Do not pay for courses and stay away from people offering done-for-you offers.Learn without spending money, there is so much free information out there, you just need to know where to look. Start by searching the top super affiliates and go check out their websites and youtube channels.
Domain extensions that have tried and failed. Tuvalu for example tried to turn their domain(.tv) domain extension into “dot Television.Western Samoa tried to market their country-level domain (.ws), as “dot World Site. Djibouti failed to attract many DJs with their country-level domain (.dj) and now we have to contend with the (.co) for Colombia.
Novelty Charm Domains or Domain Hacks.
In some situations, using a specific novelty gTLD can also complement your branding efforts. These are sometimes referred to as “novelty charm domains” or “domain hacks”. These will not necessarily help drive GEO targeted traffic to your domain name, but they may be quirky and memorable and used to help advertise a business’s brand.
Some examples are: www.simp.ly, www.close.ly www.passport.photos www.digital.marketing www.ken.co
If the domain extensions have a country-code domain extension like (.ly) Libya or (.me) Montenegro (.co) Colombia, they will be inundated with traffic from those countries.
14. .XYZ Domain Extensions.
According to Google, it is the content on the website that will help rank your domain rather than the domain extension. However to have targeted GEO Fencing having a lesser-known domain extension will generate unwanted traffic and will actually damage your website’s credibility.
As an example, if a website was named www.ukdomainbrokers.xyz (this domain name is for example purposes only and does not exist I do not think) as opposed to www.ukdomainbrokers.com or www.ukdomainbrokers.co.uk which I own, which one would you choose to click on?
15. Final Thoughts
Choosing the right domain is the first hurdle, the second is to secure all domain extensions appertaining to your brand, and thirdly optimize the domain and get it to generate traffic.
I have not been able to acquire the dotcom version of my site (www.ukwebsitedesigners.co.uk) for many years and I am not going to pay the seller for the privilege. The way I see it is what came first the chicken or the egg? If the domain was developed into a fully optimized website then anyone sitting on the dot com version should drop it as it is deemed as cybersquatting holding the website owner to ransom.
If the dotcom person wanted to develop it and make it into a business they would have done it a long time ago, rather than simply holding on to it simply to make money. The way I see it is, that anyone that domain seller sells the dot com version of my brand will get into trouble as well as them when I start a UDRP against them.
If you are rebranding it is still worth holding on to your old domains and forwarding them to your new website so that you do not lose traffic.
Domain Trading Can Be Subjective, they carry a lot of risks of losing a lot of money especially if you have a portfolio of domain names you cannot shift. Always do your research and be up to speed with all the up-and-coming trends. You should not go into the domain buying and selling business if you cannot afford to do so, because it may take many years for you to find a buyer if at all depending on the quality of your domain name.
Domains don’t always have accurate valuations, and people do not always understand the implications of certain domain extensions or the importance of search engine optimization and simply draw their own conclusions about the value of the digital assets that they own.
Some domain extensions can actually damage a business’s credibility so one needs to have an element of knowledge of SEO. While you might think a domain is valuable, this may not be the case for anyone else. You need to prove and give a good reason why you have reached your valuation so that you can persuade the buyer to invest in your property.
I am always curious to know how companies are doing after buying inferior domain extensions for a lot of money. I see this all the time and wonder why someone would part with money for domain names that may take forever and a day to get indexed and ranked.
“Luxury chocolate” by definition is a phrase most commonly used to describe the quality of chocolate and the chocolatier. … The keywords are intended to best describe the luxurious quality and flavor and indulgence moreover than the non-luxury chocolate counterpart, which in turn commands a higher retail price.
To start the ball rolling we are writing content about a portfolio of domain names on our books appertaining to the keywords ‘Luxury Chocolate’ (Singular) and ‘Luxury Chocolates’ (Plural).
Ideally, the domain names would suit someone located in Wales or trading in Wales.
Domain Name Portfolio
The valuation is just an estimate and the word ‘Luxury’ is valued at an average of $1828. Please view the screenshot below:
Dot Com VS Dot Wales
Obviously, the dot com is the most expensive but who would want traffic from around the world including the USA if they were located in Wales? no one unless they were planning to trade worldwide.
Dot Coms are not recommended for businesses only wanting to trade in the UK and planning on pay-per-click advertising. A daily budget would be swallowed up in no time even if GEO fencing was set, you will still get traffic from overseas.
Therefore I believe the .co.uk and .wales domain extensions also have value to the exact match searchable keywords.
Currency Conversion Rates
These Domains have been Reserved!
Although we do have them listed for £1,000 each, however, the whole bulk portfolio is listed for £2,500 per month or £70 per month based on a minimum of a 3-year term.
As you can see the URL is still linked and visible even though the page content is missing. The advertising agency and the website designers NHS use have a lot to answer regarding this…
So for the person that designed the poster and signed it off, this poster should bever have gone to print. Imagine how much money the NHS wasted and ended up with eggs on their faces as people are now talking about it. Whoever agreed to publish such a long hyperlink should have their wages docked, or it was a marketing agency they should be fired.
To think someone, somewhere, got paid to do this makes my mind boggle. Any reputable website designer would have suggested a QR Code or URL shortener to either scan the code, rather than have such a long tail of a domain. Another option would be to secure a domain name, similar if not the same www.germawareness.co.uk so that people can remember and spell it, and forward it to the page so that the audience could spell it and memorize it.
I have a subdomain that I use for my site. The parent site is www.ukwebsitedesigners.co.uk but I have a sub-domain https://ukdomainbrokers.ukwebsitedesigners.co.uk/ however I would never expect anyone to remember it, let alone spell it so I have pointed the domain www.ukdomainbrokers.com to the sub-domain and applied the shorter version for advertising and marketing purposes.
The image below is the NHS sub-directory was the category description page after the domain name.
On the other hand, a sub-domain is the website description title before the domain name as you can see by the diagrams below.
My question is who would ever remember a long tail hyphenated domain name?, the answer is no one and even I had trouble writing it down from the video.
Elderly people especially cannot remember things may have trouble memorizing or spelling a long tail domain name, so reading the poster was shocking, to say the least, in fact, anyone trying to memorize the domain name would have had trouble reciting it.
Whoeverthe advertising company is the NHS use, should be reprimanded as this is disgraceful.
This would never happen on my watch. To think the NHS is complaining they do not have enough money seems to not take into account the money they are wasting on website designers that do not consult them properly and allow for shoddiness to happen.
Notice how I have shortened my text by only using one highlighted word. There are other ways to shorten hyperlinks using third-party software such as www.bitly.com to name a few.
Pros and Cons of Sub-domains and Subdirectories.
What is a subdirectory?
A subdirectory is the tail end of a domain name, it is a type of website hierarchy under a root domain that uses pages and folders to organize content on a website. A subdirectory is the same as a subfolder and the names can be used interchangeably. Typically a website is made up of different category sections and web pages.
In the early days of MS Dos and HTML coding, a web designer would create folders and put the web pages into those folders called subfolders or subdirectories. This is method is similar to how we store files on our computer, where we create folders and put images, documents, and spreadsheet files into folders.
When it comes to subdomains being built with WordPress and other PHP-based websites, those subdirectories are virtual. They don’t exist on the server as such but can be migrated using “FileZilla” where you can navigate to them with an FTP program and see the actual folders. Although virtual, they are still a part of the file structure of the website and are still called subdirectories.
A subdirectory is a part of the website that is associated with the domain name.
What Are Sub-Folders
In a computer file system, a subdirectory is a directory that is contained another directory, called a parent directory. A parent directory (root directory) may have multiple subdirectories. In operating systems with a GUI such as Microsoft Windows, a directory is called a folder, and a subdirectory is called a subfolder.
In a URL, the subdirectory comes after the root directory of a website or domain name. For example, “UK Website Designers” root domain is www.ukwebsitedesigners.co.uk and a subdirectory URL might be something like this: https://ukwebsitedesigners.co.uk/contact-us. Or it may be a tad more complicated such as https://ukwebsitedesigners.co.uk/services/uk-video-creation. I have illustrated a sub-directory below:
The problem with subdirectories and subdomains is they can be lengthy and very hard to remember.
What I do if I am advertising something and marketing domain names for example I may write a post, which would be on the subdomain but in the subdirectory, and then forward the domain name I am advertising to the post rather than point it to my subdomain.
My subdirectory will look ugly and long and even possibly hard to remember potentially confusing the user’s experience and even perhaps risking navigation to the next piece of relevant content if I did not shorten it with a domain name forwarded to the article. Therefore I always try to shorten the URL whenever possible. Url shorteners are another way to shorten a hyperlink, or you could go one step further with QR Codes.
Think of the Russian doll as the structure of a Subdirectory. Each folder can have another folder or category within one another which would mean you could have a subfolder within a subfolder within a subfolder until you end up with multiple, even hundreds, of layers of folders deep.
One should however consider the user of the domain before structuring kilometer-long hyperlinks. Just because it can be done does not mean it should be done and it could become a nightmare for search engine bots to crawl your site even going as far as making your website slow to load.
The only advantage to subfolders is that backlinks, domain authority, and page authority are closely linked to the root domain, which helps with ranking your website.
What is a subdomain?
At the end of the spectrum, a subdomain is a type of website hierarchy under a root directory and acts as an independent website. This type of subdomain, you can use another content management system, where you could build another website as I have done with www.ukwebsitedesigners.co.uk and use WordPress for my subdomain www.ukdomainbrokers.com
The beauty of subdomains you can save yourself a lot of money buying individual domain names and developing them. Having a subdomain of a root directory that has been optimized and ranked by search engines essentially is benefiting your subdomain and once you perform SEO on the pages it will show search engines that you are updating your site regularly. Sometimes a website owner has not got the budget to buy up one-word dot com domain names but if he/she used the one keyword as a subdomain, they have essentially hacked the keyword they needed to be associated with their default website. They then can build on the subdomain an entirely new website, yet closely link it to the root directory or as I call it the mothership.
The structure of the subdomain can also have pages and categories essentially adding more subfolders.
Here is an example my domain name www.ukdomainbrokers.com forwards to the subdomain:
However, you will never find a subdomain with a subdomain.
A subdomain is generally considered a standalone site that is branched off from the main domain.
SEO and Subdomains
In terms of SEO, a subdomain can be an advantage to boost ranking especially if you have a blog associated with it and are updating content regularly. Unlike subdirectories, a subdomain’s domain authority won’t automatically be reflected from the primary domain name, therefore you have to independently have to perform SEO on all the individual pages you create and track them using Google Analytics or similar. Your parent site may already have tracking but your subdomain is essentially a separate entity and needs to be tracked separately even though it is associated with the root directory.
Why use subdomains?
Website hosting can be costly and if you create pages in your root directory the hosting provider will charge you for extra pages especially if you are using a web builder. However, the subdomain uses storage data your hosting provider has already allocated. For example, your one page on your root directory may have enough content to fill 100 pages but you are only using one page, if you try splitting this into 100 pages on your main site the hosting provider will charge you. However, with a subdomain, the content from one page can be split into multiple pages on a subdomain again you will not be using storage from your default parent website if you use WordPress. WordPress platform typically stores data virtually but you can back up your data via the root directory using “FileZilla Client”. You should every so often back up your files for security reasons, just in case your website gets hacked or taken down. Check the instructions with your hosting provider on how to do this,
Having subdomains not only helps to optimize your parent site it is ideal if your business has a lot of content that would be difficult to manage all on one website.
If for example, you have a directory as I have, you may also want to offer advertisers advertising space and their very own landing pages in which a subdomain would be an ideal addition to your default site.
When to Use Subdomains
Geo Locations (have your site in different languages
A subdomain can save a business a lot of money when building an SEO link wheel and having multiple Domain Names pointing to different services. There are a number of instances when a company should use a subdomain. Below are the most common.
A directory is a website listing individuals and businesses alphabetically or thematically with details such as names, addresses, and phone numbers. The directory could have a subfolder to a link to a landing page where the advertiser could showcase their brand.
An internet message board where communities come together to participate in topics of discussion. Each topic would be a subfolder and each subscriber would have their own subfolder.
3. Landing Pages
A landing page is a web page that a person “lands” on after clicking through from an email, ad, or other digital location. A landing page has many uses from lead capture to buying your products. It can also serve as a micro-website for a business that wants to get more exposure that may use the page for advertising purposes. Here I have my own landing page that is associated with another website owned by “UK Website Designers” https://ukdomainbrokers.ukwebsitedesigners.co.uk/category/cymru-marketing/
4. GEO Targeting
If you have a website that serves multiple countries or regions, rather than implementing a translator widget on your site, which I do by default, one could duplicate part of the site into another language and add it as a subdomain. As an example, if you have a directory of different states or counties you may want to create subdomains for the different regions you serve. Here are two subdomain sites that Craiglist.org use: https://cardiff.craigslist.org/ or https://london.craigslist.org/
It is a well-known fact a blog will get you ranked faster than any other site so it makes sense to either have multiple sites in your SEO link wheel or subdomains of your parent site.
6. Ecommerce Store
Having an e-commerce store as a subdomain is of personal preference but I tend to build a store as a subdirectory rather than a subdomain. People are more likely to search your website rather than remember the hypertext string to put in their browser. They are more likely to type “ukwebsitedesigners.co.uk/shop” rather than “shop.ukwebsitedesigners.co.uk” both these strings are for example purposes only.
If you are planning on hosting events in the future (Covid Regulations Permitting) you may find partitioning a section of your site into a subdomain. This can be useful when you want to distinguish a section of your default site. As an example, Microsoft does this with its events.microsoft.com.
Having a support page on your site can be really useful especially if you are a growing business and have a lot of customers. A contact page may suffice but I highly recommend a chat widget so that you can interact with your online visitors. There are many Blue Chip companies that are faceless and all you can do is email them, which is no good especially if your matter is urgent. For instance, Google uses support.google.com instead of google.com/support. The main reason is probably because of the site structure and having a dedicated subdomain would make sense if they have multiple support categories.
Technically speaking a website can use both a subdomain and a subdirectory structure.
How do subdomains and subdirectories affect SEO?
The consequence of subdomains is debatable with some SEO experts believing that Google’s crawlers could confuse a subdomain for an entirely different website from the main domain. I tend to agree with this statement as I have not been able to track my website and my subdomain accurately without integrating two lots of tracking analytics. However, others say its crawlers can recognize subdomains as extensions of parent domains, I personally disagree with this because my subdomain subfolders have never been tracked through the parent site until I integrated a second code on my subdomain.
I have also noticed is that my subdomain outperforms my parent site, which tells me my main site does not have many changes whilst my subdomain has on a regular basis, which is why I generate more traffic.
Google Considers Subdomains as Separate Standalone Sites
According to “Search Engine Journal” Google treats subdomains as a separate site, from your main parent site. This is particularly evident within Google Search Console formerly known as Google Webmaster, where subdomains have to be verified separately from the content that exists under the main domain website.
Some SEO professionals argue that subdomains don’t share the authority they receive from inbound links (or backlinks) with the parent site. The opposite can also be also true; subdomains are considered separate entities from your parent website, they may not share any of the link authority you’ve already built to your default parent website.
If you’re optimizing pages for the same keywords on your parent site and also on your subdomain, you could run into a problem by competing with yourself. However, if you use different keywords on your landing pages and header titles your website will be ranked differently. As an example, my keywords for my parent site are “UK Website Designers” whist I do mention those keywords in my Subdomain my header keywords are “UK Domain Brokers” and you will not find the two websites on the same search results.
Which is Better: Subdirectory or Subdomain?
Before contemplating a subdomain do take into consideration if you ever wish to migrate your site to another hosting provider, you will have to copy the root directory as well as your subdomain files as they are stored separately and this is a nightmare to do as I speak from experience, not only this if you wish to track analytics you need one for the parent website and the other for your subdomain.
Regardless of your reason to have a subdomain or subdirectory, you’ll want to stay abreast of SEO best practices in order to meet your ultimate website goals.
There is no time like the present to secure a second income.
We do not know what is happening with these lockdowns and if businesses are able to survive.
Successful entrepreneurs do not hold all their eggs in one basket and know how to reinvent themselves. They know how to add more cogs to their link wheels of expanding products and services, but the rest of us might not.
If you have a job and work in hospitality and leisure, who knows what will happen with this second wave especially if businesses are forced to close.
If you have always had a dream or have a talent there is no better time to start to put your ideas in motion.
I know that 1 Billion Pound Sterling is being invested into businesses to support them through the ‘Omicron Pandemic Dec 2021 – Jan 2022’ but what about small businesses such as cafes, hair salons, retailers, etc, how are they supposed to cope?
The best way is to transition online and create a small website selling your merchandise or services. Start small and work your way up the ladder.
If you are a hair salon, sell wigs, shampoos, conditioners online.
If you are a cafe, partner with Deliveroo, Ubereat, or Justeat.
If you are a pub sell craft beer online and deliver meals from your menu.
There is absolutely no reason for anyone to be out of work or lose business you just need to know how to re-invent yourself.
If you have a hobby make it into a business.
I wrote previously on another site giving ideas on what you can do.
40 ways to get more business:
Lockdown Boredom 2021
There will always be people that will put it off for the next day or the day after that. These types of people are tyre kickers that think they know everything and do not like taking steps into the unknown. They rather play it safe until they find themselves stuck between a rock and a hard place and by that time it is too late.
The reason why I like to help people is to get them out of a negative mindset and think positively. You have only failed if you have not tried.
Supporting Local Businesses.
I am offering, anyone, a head start for 2022.
Option 1. I will build a website, perform SEO, Marketing and Advertising for free for the first 3 months based on a 12-month contract. I will waiver the £99.99 upfront setup fee. I will advise you on how to choose the best domain name.
Option 2. If you do decide to use a web builder I am a Partner of IONOS and here is the link to get you started.
I will guide you for free and help you with your SEO & Marketing strategies.
Everyone should transition online and sell their products, services, dreams, and ideas.
Also a little tip for the people that think a Facebook page is the only platform they will need. You do not have the likes of Apple or Microsoft trading off a Facebook page so you should not either. Social Media pages should be an add-on to a website that has an exact match searchable keyword or phrase domain name and not be a default website.
It has taken me a lot of time and effort to get where I am today through learning and sometimes failing. But now that I am wiser I want to pass my knowledge on and help you.
No one should be too proud to ask for a helping hand. I am not going to ask questions, just offer my expertise knowledge, advice, listen and guide you the best way I can.
You can’t say fairer than that!
Depending what type of website you have will depend on the final quote.
Remember You Get 3 Months Free Web Design and Development, 3 Months Free Hosting, Marketing, and SEO.
Please message me below and start your creativity going.
“Also, Before I go, I would like to add if any business simply wants a free shout out just drop your link below”.
Just like you would not go to a marketing/advertising agency to get them to spread brand awareness and generate leads on a commission-only basis, you would not expect a domain broker who is also a website designer, internet marketer, and SEO expert to work for you on commission only.
I used to just take 15% commission if a domain got sold but that would mean it was costing me time and money working essentially for free and financing advertising space and hosting out of my own pocket, with the view of attempting to sell domain names that had no equity or were mediocre.
I have since changed my strategy and will work on keyword domain names providing they have value to an audience that is looking to start up a company or is looking to get more leads or are rebranding.
“We will only work on domain nameson a ‘COMMISSION ONLY’ on the following conditions, if they are one word highly sort after dot coms, or have equity, are developed, are SEO optimized, are ranked, have a product or service associated with the domain name, and have monthly organic traffic. All other domain names that do not fit this criterion need to upgrade to the Marketing/Advertising package of £99.99 per month“.
Advertising for one costs money, it takes time to create content, design adverts, and campaigns. Not only that advertising space costs a small fortune, some of the websites we will advertise your domains on cost £30.00 per month so if you have 10 websites that is £300 in paid advertising. So why would you expect a domain broker to work on a commission-only basis and invest money out of his/her own pocket to finance a domain name that may or may not sell?
Marketing takes time and unless the broker has a little black book of investors waiting to buy domain names you will find that unless the domains are highly sort after one-word dot coms it is very difficult to sell something that may not have value.
However domain names only have value if they are one-word dot coms or if they have equity and what I mean by this is they are developed, are search engine optimized, are ranked, have a product or service associated with the domain, and are generating organic traffic.
I am a website designer and internet marketer and I can sell on average 3 domain names to my clients integrated into the cost of the website over a set contract term. Usually, the client has their own brand name that they want as a domain name but I also offer an exact match searchable keyword or phrase domain name that search engines are more inclined to rank rather than a brandable or acronym domain name, followed by a blog domain name matching the domain extension of the country they are located in. I do not recommend domain hacks or charm domains, they only look good on business cards.
It is all about SEO and how one can drive traffic to a website. If you are in the UK you are more likely to want a .co.uk domain name over a .com So even though you can set your GEO Targeting Location Settings a dot com is always going to have traffic from the USA which is no good if you are paying for PPC advertising and have a daily budget which could easily be swallowed up with unwanted traffic.
I should know as I have the dot com www.ukdomainbrokers.com that points to www.ukwebsitesitedesigners.co.uk I have many others that I own which I can tell you my audience is wider than the UK but I do not mind as I believe domain names that are not developed are like playing the lottery and you never know someone one day may come across a domain from outside of the UK so I keep my options open. I also believe unless it is a short one-word dot com the domain name is only worth however much equity it has and how much the end user will save in PPC advertising if they were to buy it.
Just because you the domainer believe your domain is worth seven figures you will have to show how you can to that conclusion.
“One can put any asking price on a domain name but unless your domain name is highly sort after one-word dot com or you are an experienced SEO expert then I am afraid you will be waiting a long time for it to sell unless you find a domain investor that is willing to buy it with the view of flipping it sometime later”.
“Only SEO experts and Web Developers have authority and experience to tell you how much a Domain Name is truly worth and can give a true value of a Domain Name, anything other than that is purely guesswork.
Have you noticed everyone is a domain broker or domain consultant nowadays but it is curious to know if they actually can sell domain names if they are not professional Website Designers or SEO experts?
No one is ever going, to tell the truth, and everyone will hide behind the phrase “non-disclosure agreements”. The best people that can answer whether a domain name has any value are Website Designers, SEO experts, Internet Marketers, or PPC advertising Consultants that know how much it costs to drive traffic to a website, anything else is just hogwash.
People that have sold one-word highly sort after dot com domain names in the past may not have been SEO experts but just used their brains to buy up domain names knowing big companies would be falling over themselves to acquire. These people were ready when the dot com boom happened. Now everyone is trying to copy them but unless people have knowledge of SEO, domain names are hard to sell and become an addiction hoping they too will have a chance of winning the domain name lottery.
UK Domain Brokers in conjunction with UK Website Designers offers Website Development, Web Hosting, SEO, Marketing and Domain Brokering and Business Consulting.
Ideal for startups wanting to set up their business for the first time . We will walk you through step by step strategies to get you on the right path.
We will help you write your perfect business plan, find you premises and funding. We will help with recruitment.
If you have an idea and you want to expand your product or service and make it a Brand we will help you find your ideal domain name. We will show you a way to market your company using a SEO link wheels.
No job is too big or too small. We offer competitive pricing for website design and hosting and we even can help with pay per click advertising.
Please do not hesitate to contact us for a no obligation chat, we are only a phone call or email away.
We are happy to give free friendly transparent advice, as everyone has to start somewhere and we understand the importance to generating more traffic to your business, therefore we can guide you to prosperity.
UK Domain Brokers and its representatives including the owner make no guarantees your domain names will sell, this all depends on the quality, supply, demand and equity perceived or otherwise. If your domain name is not generating traffic, is not developed is not selling a product or service, is not shortand in demand then an already established business is unlikely to buy your domain unless they are branding or re-branding.
You need to give value for money! Consider Developing a Micro Site, Perform SEO, add affiliate links and drive traffic to the domain name. Get your domain name in front of a global audience and on all search engines. Eventually your prospective buyer will find you.
A domain name has no value if it has no equity.
***Please also note due to the current world economic situation over the Coronavirus Covid -19 Pandemic many companies are laying off staff cutting costs or closing their doors for good.
(Please note this offer does not apply to domain names for sale on our store or on our partner websites).Monthly web hosting fee after 6 months will cost £49.99 this offer does not include ecommerce stores. Please enquire for our ecommerce pricing.
You supply the content and images. We will even Design a logo for your brand inclusive of our website packages.
You just tell us what colours you prefer and we will do the rest including Blog Posts, Google Business Pages & Analytics.
(Please note our telephone lines are temporarily closed due to Coronavirus Covid-19)
We apologise for any inconveniece caused and are only taking calls if your matter is urgent.
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Michael Cyger talks about selling DNAcademy and what it could mean for domain investors. In his first interview since selling DNAcademy to GoDaddy, Michael Cyger talks about how the deal came together and, more importantly, what it could mean for domain name investors. We also discuss how GoDaddy is working on tools to help domain […]