Category: VIDEO MARKETING

Video Marketing on Youtube and other resource sites.

Top 9 Most Effective Off-Page SEO Strategies

Top 9 Most Effective Off-Page SEO Strategies

Off-page SEO is an integral part of any digital marketing strategy. It includes all SEO techniques that take place outside of your website.

Creating sharable content is one of the most effective off-page SEO strategies. This can include valuable blog posts, infographics, and videos.

Forum posting is an older off-page SEO technique that can still be used to increase backlinks. However, it’s important to follow the best practices when doing so.

1. Social media engagement

Social media engagement is a key component of off-page SEO. It includes the use of platforms such as Twitter, LinkedIn, Facebook, Instagram, and TikTok to promote your content and boost your brand’s reputation.

Another off-page SEO technique that can help you rank higher is submitting your website to online directories and listings. This strategy can be time-consuming, but it is one of the most effective ways to increase your search engine ranking.

2. Social bookmarking

Social bookmarking is an effective way to build backlinks and increase your website’s search engine visibility. Moreover, it also improves your brand reputation.

Another underrated off-page SEO strategy is newsletters. When you send a well-crafted and informative newsletter, you can get your audience to link to your content from their websites.

One of the most important off-page SEO techniques is performing competitor backlink analysis. This can be done using tools such as Ahrefs and SEMrush.

3. Online directories and listings

Like the old-fashioned Yellow Pages, online directories feature listings for a variety of businesses and services. They’re an effective way to generate leads and boost visibility online.

Once upon a time, submitting links to online directories was considered standard practice among SEO practitioners. However, the majority of these directories are now spam sites, and they’re being penalized by Google’s latest updates.

Another effective off-page SEO technique is contributing to roundups and other expert articles. This strategy helps you demonstrate authority and build backlinks quickly.

4. Online reviews

A business that gets lots of reviews across the web is considered more trustworthy and authoritative by Google. That makes it a great off-page SEO technique.

One of the best ways to get your content in front of new audiences is by writing guest posts for other websites. You can include bylines or in-text links to your own site, but you should also provide high-quality original content for those sites.

5. Guest blogging

Despite the fact that search engines are constantly changing and the ranking factors are ever-evolving, guest blogging continues to be one of the most effective off-page SEO strategies.

However, you should avoid using exact-match keywords in your anchor text and focus on creating quality content that’s worth linking to. It’s important to make your links look natural so that Google doesn’t discount them. Moreover, it’s good to include a bio that speaks about your background and company within each of your blog posts.

6. Infographics

Infographics are a great way to increase engagement by providing facts, figures, and statistics in a visually appealing manner. They can also help in acquiring backlinks from other websites.

Marketers often assume that links are the sole factor when it comes to off-page SEO. However, Google’s Quality Rater Guidelines state that other off-site SEO signals are also taken into account. Some of these include mentions in the press, influencer marketing, and local SEO.

7. Videos

Video content is a powerful marketing tool for your brand. It helps people engage with your brand and encourages them to take action. It also increases the time people spend on your site, which is one of the metrics Google uses to determine rankings.

When creating video content, remember to optimize your title tag and description for specific keywords. This will help your videos rank higher in search results.

8. Forum posting

While some SEO experts are warning against forum posting as part of an off-page SEO strategy, there is no denying that it can be a powerful tool to drive traffic. Forums like Quora, Reddit, and Yahoo Answers provide a platform to share authentic information and answer questions from the community.

Article submissions are another popular off-page SEO technique that will continue to be effective in 2022. By submitting your content to article directories, you can build backlinks and increase website traffic.

9. Link building

Link building remains one of the most common and effective off-page SEO techniques used by digital marketers today. It requires true engagement with the right audiences and a solid content marketing strategy, however, to drive organic traffic.

Submitting your business to online directories and listings is an easy way to get backlinks and increase your website’s visibility. Just make sure to choose reputable, high-authority websites and directories. According to a study by Backlinko, links from these websites have a direct impact on page rankings.

Related Post: Dot XYZ Domain Extension Trustworthiness.

#SEO #linkbuilding #forumposting #guestposting #ranking #videocreation #infographics #videocontent #keywords #traffic #onlinereviews #onlinedirectories #smo #socialmediamanagement #socialbookmarking

UK Tea Store Cardiff

www.ukteastore.co.uk

This post is for advertising purposes only.

A while back I developed two sites a website and a blog and integrated 3 domain names www.ukteastore.co.uk www.harrisonteas.co.uk and www.teainfusions.co.uk to help set up a SEO Link Wheel.

I also created a Marketing Video which you can view below:

www.harrisonteas.co.uk

Over the course of the year to help with marketing, I will create videos to help with generating traffic. I also place banner ads on my network of websites and will share them on social media.

Whilst you’re here do check out Harrison Teas Store.

#ukteastorecardiff #walesteamerchant #harrisonteas #ukteastore #veganteas #teainfusions #cupoftea #tearemedies #herbalteas

Why Your Domains Are Not Selling?

Why are your domain names not selling.

So you secured your domain name and you are adamant it is the next best thing to sliced bread but when you try to sell it to an existing business why is your domain not selling?

Here are the reasons why your domain is not selling.

You domain name might not be worth anything even though you may think it does.

Unless you know anything about SEO and how domain names and their domain extensions work you need to focus on something else.

If you have a domain name that is a novelty domain hack or a .co for example but you are using keywords that do not correspond to the country cc-TLD’s domain extension why would you think your domain has value? Say you had cardiffhotels.co just as an example, if the company then tried to do PPC advertising they would get traffic from Colombia and not from Cardiff and there advertising budgets would be a waste of time and money. Do read my post on (.co) domain name: https://ukdomainbrokers.ukwebsitedesigners.co.uk/?p=1217

If you are approaching an already established business unless your domain is in demand, why would a company buy your domain? A company buys domains for the following reasons:

  1. They are branding themselves.
  2. The want to secure global positioning for the keyword search terms.
  3. They are re-branding.
  4. The want to increase traffic.
  5. They want to add SEO Links Wheels.

Not all companies have high marketing budgets.

As an example I ideally would have liked to have had the domain www.ukdb.com short for www.ukdomainbrokers.com but I do not have the budget to buy this domain even if it was ever offered to me and do not plan to cripple myself borrowing money to acquire it. Also it is not on the first page of Google for the search terms ‘UK Domain Brokers’, so it would not be beneficial to me considering I am already on the first page for the search terms ‘UK Domain Brokers’.

So unless a business that has a large marketing budget saw that the domain name was on the first page of Google generating traffic the chances of your domain selling are very slim.

Businesses want the traffic more than they want the domain name in most case if they are already established brand name.

So unless a business is branding or re-branding themselves with a short brandable word this is the only time they would consider buying your domain name, providing they had a large marketing budget of course.

The only other way a business would consider acquiring your domain name if you generated traffic for that domain and had the domain on the first page of Google. (Basically you doing all the hard work).

But in order to do so you need to develop the domain name first and perform SEO.

A domain name is just a domain name unless it has value and is in demand.

You need to show businesses that your domain is worth something otherwise at the end of the day you will not sell it.

Your domain name also need to be visible, not just parked on some marketplace. It needs to be on Google in order to be found organically.

The value of the domain name is whatever a company is prepared for it.

You can make calculations via Google Keyword planner and pre-empt how much Google will charge for bids on Google Ads but unless your domain is generating traffic, it will be like selling snow to the Eskimo’s. No one will want a domain name if they are already established unless they are branding or re-branding themselves or want more traffic and its the traffic they you need to make in order to make your domain valuable.

I leave you with these thoughts to ponder over.

Wishing you a nice weekend and stay safe.