Marketing, Advertising & Brokering Domains.
Just like you would not go to a marketing/advertising agency to get them to spread brand awareness and generate leads on a commission-only basis, you would not expect a domain broker who is also a website designer, internet marketer, and SEO expert to work for you on commission only.
I used to just take 15% commission if a domain got sold but that would mean it was costing me time and money working essentially for free and financing advertising space and hosting out of my own pocket, with the view of attempting to sell domain names that had no equity or were mediocre.
I have since changed my strategy and will work on keyword domain names providing they have value to an audience that is looking to start up a company or is looking to get more leads or are rebranding.
“We will only work on domain names on a ‘COMMISSION ONLY’ on the following conditions, if they are one word highly sort after dot coms, or have equity, are developed, are SEO optimized, are ranked, have a product or service associated with the domain name, and have monthly organic traffic. All other domain names that do not fit this criterion need to upgrade to the Marketing/Advertising package of £99.99 per month“.
Advertising for one costs money, it takes time to create content, design adverts, and campaigns. Not only that advertising space costs a small fortune, some of the websites we will advertise your domains on cost £30.00 per month so if you have 10 websites that is £300 in paid advertising. So why would you expect a domain broker to work on a commission-only basis and invest money out of his/her own pocket to finance a domain name that may or may not sell?
Marketing takes time and unless the broker has a little black book of investors waiting to buy domain names you will find that unless the domains are highly sort after one-word dot coms it is very difficult to sell something that may not have value.
However domain names only have value if they are one-word dot coms or if they have equity and what I mean by this is they are developed, are search engine optimized, are ranked, have a product or service associated with the domain, and are generating organic traffic.
I am a website designer and internet marketer and I can sell on average 3 domain names to my clients integrated into the cost of the website over a set contract term. Usually, the client has their own brand name that they want as a domain name but I also offer an exact match searchable keyword or phrase domain name that search engines are more inclined to rank rather than a brandable or acronym domain name, followed by a blog domain name matching the domain extension of the country they are located in. I do not recommend domain hacks or charm domains, they only look good on business cards.
It is all about SEO and how one can drive traffic to a website. If you are in the UK you are more likely to want a .co.uk domain name over a .com So even though you can set your GEO Targeting Location Settings a dot com is always going to have traffic from the USA which is no good if you are paying for PPC advertising and have a daily budget which could easily be swallowed up with unwanted traffic.
I should know as I have the dot com www.ukdomainbrokers.com that points to www.ukwebsitesitedesigners.co.uk I have many others that I own which I can tell you my audience is wider than the UK but I do not mind as I believe domain names that are not developed are like playing the lottery and you never know someone one day may come across a domain from outside of the UK so I keep my options open. I also believe unless it is a short one-word dot com the domain name is only worth however much equity it has and how much the end user will save in PPC advertising if they were to buy it.
Just because you the domainer believe your domain is worth seven figures you will have to show how you can to that conclusion.
“One can put any asking price on a domain name but unless your domain name is highly sort after one-word dot com or you are an experienced SEO expert then I am afraid you will be waiting a long time for it to sell unless you find a domain investor that is willing to buy it with the view of flipping it sometime later”.
“Only SEO experts and Web Developers have authority and experience to tell you how much a Domain Name is truly worth and can give a true value of a Domain Name, anything other than that is purely guesswork.
Have you noticed everyone is a domain broker or domain consultant nowadays but it is curious to know if they actually can sell domain names if they are not professional Website Designers or SEO experts?
No one is ever going, to tell the truth, and everyone will hide behind the phrase “non-disclosure agreements”. The best people that can answer whether a domain name has any value are Website Designers, SEO experts, Internet Marketers, or PPC advertising Consultants that know how much it costs to drive traffic to a website, anything else is just hogwash.
People that have sold one-word highly sort after dot com domain names in the past may not have been SEO experts but just used their brains to buy up domain names knowing big companies would be falling over themselves to acquire. These people were ready when the dot com boom happened. Now everyone is trying to copy them but unless people have knowledge of SEO, domain names are hard to sell and become an addiction hoping they too will have a chance of winning the domain name lottery.
If you compare Flippa outbound marketing pricing module they charge $545 to list a domain name and put it on the front page and add it to a newsletter. (I wrote about this on my other dot com site): https://marketingagency.cymrumarketing.com/advertising-and-marketing-cardiff/
Having an advert on 10 websites as opposed to one and also having Video Creation to capture your audience’s attention is a small price to pay.
Furthermore, your domain/business will then be shared on a large network of over 10K connections on LinkedIn and will have valuable content written about the domain name to optimize it in search results. You will also get a Landing Page for your Business Details, Marketing, 1 x Video, and 10 x Advertisement Banner Ads on all our Partner Websites for £99.99 per month you will have your domain optimized to search engine standards, with meta descriptions and keywords to help get your domain and business noticed.
If you have any questions do not hesitate to contact us using the form below.
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About the author
Renata is a businesswoman and published author. She owns many websites and primarily focuses on Digital Marketing, Website Creation, SEO, and Domain Brokering.
Renata is also the Founder/Editor of Cymru Marketing Journal and Disability UK Online Magazine.
Renata offers several services for startups and SME’s.
Renata has a large network of over 10K connections on LinkedIn, compromising of Directors, CEOs, Millionaires, Billionaires, and Royalty. https://www.linkedin.com/in/renata-b-48025811/
Her service includes Website Design & Development, SEO, Marketing, Advertising, Content Writing, and Graphic Design.